We’re facing an ongoing issue with 7 of our parent-child listings that were originally created in 2022 using UPC codes purchased from a third-party website. In December 2023, we received error code 8572, instructing us to repurchase UPCs for these ASINs directly from GS1.

To comply, we purchased new UPC codes from GS1 and applied them to the physical products stored in our warehouse. However, Amazon is not allowing us to update the listings with the new GS1 UPCs. When we attempt to do so, the system throws an error stating that the UPC in the catalog does not match the one we're trying to add — which is precisely the issue we’re trying to fix.

Despite months of back-and-forth with Seller Support (mostly receiving copy-paste responses), we were finally informed that the old UPCs had been de-associated and that we could assign the new ones after 72 hours. However, even after waiting and trying again multiple times over the past few weeks, the same error continues to appear.

We have tried everything — using flat file uploads, deleting and relisting the ASINs — but the issue remains unresolved. We've opened multiple cases, yet the support team seems unable to understand the core of the problem. We're now incurring storage fees on unsellable FBA inventory, and losing potential sales since the listings can't be updated or sold under a single variation family.

Can anyone here help resolve this issue or advise how we can get in touch with Amazon's technical support team directly? We really need a resolution at this point.

Thanks

Hi everyone, I need some urgent help regarding my US seller account.

On April 1st, 2025, I received an email for identity verification under “Other Policy Violations”. I immediately submitted all required verification documents and a photo the same day through the appeal section.

The system showed me that the verification would be completed within 2–3 days, so I waited. But after about a week, instead of being approved, my account got deactivated.

Now, it’s showing a critical violation with an account health rating of 0, and the email says I have 19 days to resolve the issue by contacting Account Health.

Has anyone else faced this? What should I do now to get it reactivated? I didn’t receive any rejection or further request for documents after my first appeal. Please guide me.

Thanks in advance.

What will you do? Will you be able to pay for these tariffs?

Will you limit your imports?

Will you increase your prices?

Will you go out of business as a 3rd party seller?

I received an email from Seller Performance Team asking to verify my information. Once I did that, I received an email which I need to click on to verify further information. I have not done this yet because I am concerned if this is real. The email is coming from: seller-performance @ amazonsellernotifications.com

I have also attached screenshots. Can anyone confirm if this is real and if I should go through with the process? I contacted Seller Support and Account Health but both did not say there way anything wrong with my account. I also did not see any notification on my Seller Central dashboard.

Thank you.