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Recent discussions

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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

8 votes
2 votes
847 views
26 replies
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Refund At First Scan for $100 order
by Seller_8opwwN6P8sp6Z

I recently have had two orders refund at first scan for orders that were $100 or over. Previous months those amount totals were never refund at first scan. Why all the sudden is amazon allowing this? $100 was the base, after tax order was $107, on both orders. I thought 100$ was the threshold that was not to be refund at first scan?

0 votes
0 votes
16 views
4 replies
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Does Amazon Give China Sellers an Unfair Advantage?
by Seller_xo4Akj7FBBnfC
Amazon replied

It's been a constant battle for our company to stay ahead of Amazon sellers from overseas.

This week I talked with a manager from a US company that invented a complex item that became a big product category on Amazon. Their product cost a fortune to develop– yet today their category is flooded with knockoffs from China– sold on Amazon under a hundred different brand names.

Unable to enforce its US utility patents against so many small, infringing overseas sellers, that US innovator could soon go out of business.

Their manager feels certain that Amazon gives unfair advantages to overseas copycats.

For example, she cited that Amazon sellers can no longer respond publicly to reviews. This puts that US company– with its trained support personnel who have good communication skills– at a disadvantage against the onslaught of tiny importers from overseas who sell primarily on price.

Are there other examples where it seems like Amazon gives China sellers an unfair advantage?

1 vote
0 votes
8 views
2 replies
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SKU already in use
by Seller_qpi4U55XYVoFO

This is my first time selling on amazon. I had an incorrect value in my listing and was advised to delete and relist. At this time, I had my first inventory en route to an amazon warehouse. After waiting 24 hours (week now) I am still unable to relist my listing. The problem occurs when trying to add my SKU to the listing. It says "SKU is already in use in your catelog". Uploading a spreadsheet also does not work. Has anyone dealt with this before? My inventory has been received today and I would like to sell them!

0 votes
0 votes
6 views
3 replies
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Dear Amazon Support Team,

I am reaching out to request assistance in resolving an issue regarding our AWD shipment delivered on October 11, which has not yet been confirmed as received.

This shipment was sent as part of ISA 11679271296, but your records indicate otherwise, which contradicts our documentation.

To clarify and support our claim, we have provided the following evidence:

1. Proof of Delivery (POD): The POD clearly shows that Amazon Freight picked up the shipment.

2. Bill of Lading (BOL): The second page of the POD includes the BOL, which has been confirmed by Amazon.

3. BOL Details: The BOL explicitly states that the following shipments—STAR-SERUWPPQ5RMSY, STAR-UG2RK7K7SK34U, and STAR-UFREYAQX2XHVQ—are part of ISA 11679271296.

The trailer number for this shipment is Trl#V509270.


[Moderator Edit: Removed Personal Data]

0 votes
0 votes
13 views
2 replies
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Amazon is LITERALLY stealing from us
by Seller_UHVnOVHF8YpEx
Amazon replied

This last month we have had two buyers who have ordered incorrectly from us, so instead of returning the items they bought or messaging us, they instead open an A-Z claim and Amazon grants them the entirety of the orders right away, which are both over $1000. Then the buyers refuse to talk to us. We provide proof that the buyers received the correct items, and even provide labels to have the items returned, but nothing. Amazon keeps denying our appeals and keep allowing this awfulness to happen. Why don't they listen to reason and actually look at our appeals?

0 votes
0 votes
32 views
4 replies
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Fix a title page mod help
by Seller_taqjsNJjXMVUz

CASE ID 16689421291

@Seller_zukQNO61PzGckit has happened again and I am expecting to hit the same wall as last time. Why is it these no-name brands can change a listing title AND BRAND, but I can't? I hit a wall to get it fixed to the correct one? This is ridiculous. I need the title reverted back.

1 vote
0 votes
9 views
3 replies
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Hello ,I am reaching out regarding a 1-star review left by a customer on my product listing. The customer mentions that the solar panels they received were damaged during transport. However, as the entire shipping process, from the Amazon warehouse to the customer’s address, is fully handled by Amazon, this issue falls under your responsibility, not mine as the seller.

Furthermore, the message associated with this review clearly states:

Message from Amazon: "This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience."

This confirms that Amazon assumes responsibility for the delivery experience.

0 votes
0 votes
7 views
5 replies
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What's going on with Contact Buyer?
by Seller_149FN9OrPNrp7
Amazon replied

A customer left a negative feedback stating something to this effect: "Please help my order is stuck in transit! Can you please ask the seller to contact the post office."

Amazon immediately struck the feedback through because we shipped on time and used Buy Shipping. However, I would still like to contact the customer to let them know that their item is on its way and will be delivered. When I click contact buyer, my only option is a canned response telling them we will provide a refund. What is going on here? Amazon does not want us to provide customer service anymore? We used to have access to their encrypted email address, but I am no longer seeing that option.

Furthermore, it seems Amazon is making exceedingly difficult for buyers to contact sellers, which is probably what led the customer to leaved the feedback instead of contacting us.

1 vote
0 votes
4 views
2 replies
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Ungating
by Seller_iuPLcgVs77svr
Amazon replied

Hey, I'm a new seller and I am looking for ways to get ungated,

does the amazon direct method workes?

When you buy 10 units of the same products?

Can I get ungated doing this?

0 votes
0 votes
15 views
5 replies
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Every time I try to change the settings to get my items returned to me, I get the error message attached.

I have talked to 5 different support agents, for about 5 hours of total time and no one can help me. Cases get opened, and then I am just told to clear my cache, or update my billing settings and they close the case.

This is actually happening in the Canadian marketplace, but their forums are a ghost town, so I came here to see if anyone knew anything.

0 votes
0 votes
9 views
4 replies
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