I wanted to share my recent experience with Amazon’s Sponsored Products promotional credits and highlight some significant concerns regarding compliance with the terms, lack of transparency, and inadequate support in resolving the issue.
Background:
I participated in Amazon’s promotional offer that promised $500 in promotional clicks credits for reactivating Sponsored Products campaigns. The terms of the promotion were straightforward: The Advertiser must resume a paused or renew an old Sponsored Products campaign during the promotional period to complete the “Qualifying Action.”
Amazon would apply the $500 promotional credits to the Advertiser's account within 14 days of completing the Qualifying Action.
Believing I had met the criteria, I resumed campaigns on 11/02/2024 using the provided link and spent over $500 on advertising during the promotional period (11/02/2024 – 11/17/2024).
The Issues:
1. Delayed Credit Application
Despite completing the Qualifying Action, the credits were not applied within the promised 14 days. This delay was especially frustrating because I launched and maintained campaigns during the promotional period under the assumption that the credits were active.
I contacted Amazon Support multiple times and referenced Case from 11/04/2024, where it was confirmed that I had completed the Qualifying Action. However, the invoice for the period 11/02/2024 – 11/17/2024 showed no applied credits.
2. Misinterpretation of Promotional Terms
Support responses suggested a misunderstanding of the 14-day timeframe, with vague explanations that contradicted the promotional terms. Despite repeated clarifications, it seemed Support failed to understand the fundamental issue: that the promotional credits were not applied as promised within the specified timeframe.
3. Inadequate Resolution and Uncertainty About Credits
After escalating the issue and opening multiple cases, I was finally granted the $500 promotional clicks. However, this resolution came too late, and I had already been charged the full $500 from my account. Worse still, there is no transparency regarding whether these belated credits will actually work as intended or if I risk being charged again for future advertising.
Key Concerns:
Lack of Compliance with Terms: Amazon failed to apply credits within the 14-day period as explicitly stated in the promotional terms.
Transparency Issues: Advertisers have no clear way to verify whether promotional credits have been applied without resorting to guesswork or extensive communication with Support.
Inadequate Support: Support repeatedly misunderstood the issue, resulting in delays and further frustration.
Risk of Double Billing: Even after being granted credits, there’s uncertainty about their functionality and potential for further charges.
Impact on Advertisers:
The entire experience undermines trust in Amazon’s promotional offers. Small businesses and advertisers rely on these incentives to plan and allocate their budgets effectively. Delayed or mismanaged credits can lead to significant financial strain and wasted efforts.
My Questions to the Community and Amazon:
Why aren’t promotional credits automatically and transparently applied once the Qualifying Action is completed?
What measures can Amazon take to ensure promotional terms are honored without advertisers needing to open multiple cases?
How can advertisers ensure they aren’t being double-billed when promotional credits are eventually granted after significant delays?
I hope sharing this experience encourages Amazon to address these issues and improve its support processes for promotional campaigns. Transparency, adherence to terms, and clear communication are essential to fostering trust between advertisers and Amazon.
Let me know if others have faced similar issues or found effective solutions!