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Welcome to our Ask Amazon Q&A with the Brand Registry partner team, focusing on your questions about Brand Registry Product Image Guidelines!

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on April 15th from 8 am - 4 pm.

_____________________________________________________

🔍 Key Details:

The Brand Registry partner team has been listening to feedback from our sellers and understand that the image guidelines for Brand Registry applications can be challenging to navigate. Because of this, they will update the Brand Registry Application Guide, a step-by-step guideline that details the enrollment process through self-service registration, to include a new section on product image guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event. For this specific event, here’s a list of sample questions you can ask the Brand Registry team:

  • How many photos do have to submit during the Brand Registry application process?
  • I don’t have the product yet with my brand name, could I use a computer generated image for the application?

Given the global nature of these guidelines, we're hosting Ask Amazon events across multiple regions. In addition to this UK event, sessions will also be held in the following countries:

  • United States
  • Canada
  • Mexico
  • Japan
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain.

Please note that this event thread is specifically for the UK Forums. Links for each individual regional event will be provided soon.

___________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.

In 2024, we invested more than a billion dollars and employed thousands of people – including machine learning scientists, software developers and expert investigators – to help protect customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.

The report outlines the progress we’ve made, including the following highlights:

  • In 2024, we identified, seized and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
  • Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
  • Through our continued investment in AI, our improved proactive controls blocked more than 99 per cent of suspected infringing listings before the brand owners had to find and report them.
  • Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-per cent decrease in the total valid notices of infringement submitted by brands.
  • More than 2.5 billion product units have been verified as genuine through our Transparency programme, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, start-ups and small businesses.

We remain committed to continued advancements, and we will not rest until we drive counterfeits to zero.

For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.

To report abusive customers or sellers, go to Report abuse.

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Accuont at risk - 152, cannot edit listing to comply
by Seller_GJB0Xc3R2ydPq

Morning everyone.

I Could be losing my account in the next few days, its day 4 and they said it needs to be over 250 within 7 days.

Over the last week, I have had 12 suspected intellectual violations.

8 are low impact and I can sort these as its a letter of authorisation from the brand over. ( 1 as been improved and 7 I have just sent amazon the letter )

My biggest worry is the 4 high impact violations, such as a sweet vending machine filed with gum and I didnt notice it at the time, but it had a dubble bubble logo inside the machine for the gum ( which by rights as to have in the machine as the logo also states the ingredients on it. )

For about 10 years I have listed under MVS Wholesale - approved by Amazon when I applied and showed them our logo on th eboxes which they accepted. ( Didn't trademark it )

Then a few months ago, someone took our name trademarked it and threw us off a few listings. Now I cannot even edit listings I have made, so I cannot put right any of the 4 high impacted asins to save my account.

Im preying that the 7 low impacts ( 8 if you include the 1 approved earlier ) is enough to increase my score back over 250 - but I just dont know how much higher it will take my score..

Anyone over come this and know how to deal with this problem ?

Also , anyone know how long it after a violaion as been removed before the score goes back up ?

Best regards Mike

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Using Holiday Mode
by Seller_LV7u1trC9Mscd

Hi,

Not sure if anyone has any past experience with using Holiday mode or not,

We are FBM and had an issue with our printer yesterday, originally we just turned our Prime badge off to slow the pace of orders but in the end turned on holiday mode for around 2 hours in the afternoon,

Since going back live, our sales have hit a total slump, I have read that it shouldn't make any difference to listings/rankings/buy boxes etc but do others have any past experiences and know if it does take a good 24-48 hours or even longer to have the same momentum as before,

Thanks,

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Hi all,

Curious to hear what other sellers think about this situation – it's something that’s come up repeatedly for us, and I suspect we’re not alone.

Here’s the scenario:

A customer initiates a return on an FBA order. The item is never actually returned to Amazon. After 45 days, Amazon reimburses us – but for far less than the original sale price.

Example:

  • Sale Price: £8.99
  • Reimbursement Amount: £2.67
  • Commission Refund: £1.34 (Amazon keeps 20%, i.e. £0.33)

So, Amazon fulfils the order, the customer never sends the item back, and we end up with a fraction of the sale value reimbursed. To add salt to the wound, Amazon even keeps a portion of the fees.

When we query this, they refer us to their Lost and Damaged Inventory Reimbursement Policy and the FBA Customer Returns Reimbursement Policy. The latter states:

"If customer does not return your item to an Amazon fulfillment centre within 45 days of the refund (return less refund), we will issue a reimbursement and credit your account for the item."

But here’s the issue: nothing has really changed. The item was never returned. The customer kept it. So in practice, the sale went ahead – yet we’re reimbursed as if it was some bargain-bin reject. Where’s the fairness in that?

The reimbursement amount seems arbitrary, and there’s no transparency or consistency in how it's calculated. Challenging it through support has been a dead end so far.

We’re currently building a case on this, but holding off pushing it formally until our busy season winds down. In the meantime, we’d really appreciate hearing from others – has anyone had success challenging these underpayments, or noticed any patterns or loopholes?

Would love to compare notes and see how widespread this is.

Thanks ;-)

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A-Z claim , ODR Still Affected When Using Buy Shipping
by Seller_6kBpTQqWOEW4v

Hi, please can a help me again with the following order?

The customer was granted an A-Z claim against me for not receiving their item which is fair enough but I bought my postage using Amazon Buy Shipping . so my ODR should not have been affected. I have appealed and the appeal was incorrectly denied. Now My ODR is impacted. WHY ???

Many thanks for any assistance.

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Disbursments
by Seller_GnfwUNu4kP47c

Could i please ask why i have £65 as a standing order?

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A New Thing We Have to Watch For ?
by Seller_sg54Fq7GfBZzn

So this is a new one for us, received an email notification for an FBM order saying "order refunded not received"

I have gone on and checked the order, there is no email from the customer regarding anything, no return request, no complaint, no A to Z nothing.

And someone in Amazon has just straight out and gone and gave the customer a full refund on the item, which was Sent with full tracking and has a delivery image from Royal Mail.

Is this the new norm ? as if so we will need to scrutinise every single return.

My understanding is that in that instance for an FBM order, where the customer is claiming non delivery we at least get the option to speak to them and try and advise them where their item is.

However, it now appears that Amazon are just going to start issuing refunds with no contact for the seller.

So you could literally sell an item and find it refunded with Zero explanation ?

How as a seller do you even know how to claim then ? at least with an A to Z claim you can try and prove the item was delivered, even if the A to Z team never agree.

But this seems to be a new slippery slope we have not encountered before. @Seller_TSXM2A5nxWSuHany Comment please ? 203-4331202-5324302

We had NO contact from the customer at all, no email, nothing and your customer service reps have issued a refund for an item sent with full tracking and a delivery image too boot ?

Why ?

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VAT on Advertising
by Seller_O0A4z5yvxweOs

The VAT on Advertising used to be available from Tax Document Library.

But now I can only download them from the Amazon Advertising Billing section, the problem is the date range is different from actual date which we need to do the VAT claim for example from 1st January to 31st March 2025, so where can we get the accurate data in this case?

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Lancome was restrected for me after 6 months of selling
by Seller_kdJ49QdobO1tU

Hi,

I've have been selling Lancôme for over 6 months now and recently found out that I was no longer allowed to restock it because the brand was restricted for me. I had a number of ASINS that would bring in thousands of revenue per month.

I'm not able to submit invoices. Does anyone have any idea what I should do?

Thanks!

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Hello everyone,

I’m hoping someone here can help or advise, as I’ve been stuck in the same situation for years.

My Seller Central account was deactivated back in 2021. Ever since, every attempt to reactivate it has resulted in an automatic response: "Case closed due to account deactivation."

I have submitted appeals, but I never receive any real response or clarification — just automated messages.

To make matters more frustrating, I was never clearly informed of the exact reason for the deactivation in the first place. At the time, I abandoned the process because I couldn’t get clear answers. Now, four years later, I want to restart my account, but I am hitting the same dead end.

Is there anyone here who has experienced this and successfully resolved it? Or can any Amazon team member provide guidance on how to get actual support and move this forward?

Any help or advice would be greatly appreciated.

Thank you!

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