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To standardize listings and enhance the shopping experience across our stores, we are updating our title policy (learn more HERE). To ensure compliance, we want you to have all the answers you need to update titles before this change is effective on January 21, 2025.

_____________________________________________________

⚡️ What You Need to Know:

The title requirements partner team will answer all your questions posted in this event thread today, Wednesday, January 8th from 8 am - 5 pm PST.

_____________________________________________________

🔍 Key Changes (Effective January 21, 2025):

To improve the customer experience to ensure product titles are clear, concise, and consistent, we are updating our title policy with the following requirements:

  • Titles may not exceed 200 characters, including spaces (for most product categories)
  • The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
  • Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions)

For more information, including character limits by product category and store, go to Product title requirements and guidelines.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Talked with support and if you use USPS to ship some smaller lighter packages, please be aware that Amazon is not closing on 1/9/25. Even though the President signed it as a day of mourning and USPS will be closed, Amazon is operating as scheduled and requires you to ship and have the packages picked up that same day if you currently offer same day shipping. Prepare to paying more to another carrier to ship your packages and potential profit loss on your orders.

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Hey fellow sellers/moderators

I wanted to share my frustrating experience with Amazon's document review process to see if anyone else has been through something similar.

We’ve been dealing with account issues for weeks now, and despite submitting every document they requested (all organized and 100% legitimate), we’re stuck in limbo. Our ability to sell certain ASIN's has been frozen, and we’ve even received threats that our inventory could be disposed of or destroyed.

Here’s the kicker:

Our supply chain is fully traceable back to the manufacturer.

We’ve gone out of our way to organize everything clearly to make their job easier.

The lack of specificity in their requests is maddening—they just keep asking for "more documentation" without explaining what’s missing.

It honestly feels like no one is even looking at our submissions, or worse, that some automated system is rejecting things without rhyme or reason.

If you’re in a similar situation, my advice is to keep pushing for a human review and document everything. This process has been a nightmare, and I can’t help but feel like Amazon needs to address the way they handle these cases.

Anyone else experiencing this?

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Brand Registry Application Rejected due to images
by Seller_ntdJxnDAwRT7U

The rejection:

"The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them."

My images weren't altered, and were taken with a phone. They don't even remotely look like they were computer generated. They are actual pictures of the product, the engraved logo is permanently on the product. Is there something about this message i'm reading incorrectly? Should i just re-submit with the same images?

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Why is Amazon on my branded listing?
by Seller_W1tFzATWCqDHQ

Hi All;

Two of my listings has Amazon directly selling my product. Of course they have the buy box. I am Amazon branded with US Trademarked. Any idea if there is a solution to this? Should I contact them or will that open a can of worms?

Thanks

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My Product is Not Showing On Amazon App
by Seller_UrLUE0p4puVuj
in group
Amazon replied

Hello guys I have active listing but why my product is not showing on amazon app in search.

Only of i copy and paste my ASIN on amazon app then only it shows my product on amazon but otherwise its not showing in search bar

Is Running Ads Would Help?

Whats the point of Putting the Products here if My Product is not Visible to customer how It would sell.?

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Our Brand Name is missing from all product titles (we have over 100 ASINS), whereas some other sellers in our categories have brand names displayed in the title. Seller Support says this is a new policy for listing titles to improve the customer experience. But interestingly, many other brands (especially Chinese brands) seem to have their brand names show up. This is not a fair/consistent policy. We are brand registered and customers actually search for our brand name when they buy our products, so it's only hurting the customer. I would like to have our brand name displayed in the title, too.

Looking through other forums, it seems like some sellers can request an exemption from this policy, but seller support is not being helpful. Can a mod please assist in requesting this exemption?

Case ID 16954948521

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Account deactivated due to account in Japan
by Seller_zfeXn9q7HsKvE
Amazon replied

I have been selling on Amazon for awhile and I have had my account deactivated due to duplicate account which is in Japan. Earlier on I thought that all accounts merged and listed products in Japan and listed products and never sold an item, and they Amazon Japan sent me a notice stating that product inauthentic complaint. As I was still selling on my US and Canada platform I never addressed the issue, then all of a sudden all my accounts were shut down, but they left my Mexico store up and I continued to sell only in Mexico. So with that being said I submitted lots of POA letters, spoke with amazon reps, and also submitted new invoices from my supplier and I keep getting same response from the Amazon Japan team, stating we do not have enough information to reactivate my account. I have even wrote them as I received information from an Amazon rep stating to let them know that I wish to terminate the Japan account as all fees are paid and no outstanding balances due and still same response Please help as I would like to close my accounts.

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Enrolling Grocery Items for SNAP EBT
by Seller_KfMk4gJJgrFzL
Amazon replied

Hi,

I have items that are in the Grocery category. What is the process to make them SNAP EBT eligible?

Thanks in advance

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@Seller_RSwABJNHpHnEZ On Tuesday I could buy protected USPS Ground Advantage shipping for my <1 lb packages. Yesterday I could not, for any order that shipped farther than 2 states away. Both Free Economy and Standard orders were effected by this, 19 of 46 orders. Case ID 16950299361 I ship the bulk of my orders in bubble envelopes so USPS Ground Adv is the only option, UPS destroys those. Prior to yesterday for Q4 I couldn't get UPS Ground Saver as a protected option for my <1 lb packages, now it's available on them. What changed?

Today Buy Shipping gives me one covered option to ship a Standard shipping package, I am being told by Amazon to pay $42.35 to ship an item I sold for $59.95! I have very few claims and my OTDR is 88.98% (or soon to be was). There is no possible way I can pay that amount to ship that item and Amazon shouldn't expect me to. Note, the estimated delivery time from Amazon is over by 1 day for Priority Mail Express but Over by 3 days for Priority Mail. If it was only over by 1 day for Priority Mail my package would be protected at that rate. This is rapidly becoming an anti-trust issue @Seller_RSwABJNHpHnEZ and Amazon better take it seriously and fix it.

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Help!!) Making a medical product non-returnable
by Seller_4yEDR6rtwg8Jz

We sell breast pumps and we needed them to be marked as "non-returnable due to safety reason"

Our products are currently marked as "90-days return"

I am attaching the picture to show you what non-returnable should look like.

I have been contacting Amazon agents to do it, it has been a month, I had to contact them 5 times so far.

This is a summary of what Amazon has said, and what I have done:

1. They said that product category and subcategory wasn't set right so they updated the product internally and told me to wait 48 hours

-> didn't show up as non-returnable

2. They said I have to refresh the inventory

-> I refreshed the inventory (delete, wait 24 hours, re-upload), it didn't show up as non-returnable

3. They said I have to set "user-return-policy" to "non-returnable" in the feed file, and update

-> that attribute doesn't exist in the file

4. They said I have to set category and subcategory value to certain number that updates my products as "non-refundable"

-> "Category", "sub-category" doesn't exist in the listing loader file, I tried to change the "product type" and "item-keyword" instead with the provided numbers -> didn't work, invalid value

5. They said the numbers that agent 4 provided are internal use only, and I can't set them myself. They said they have to update product category again (same thing as the first agent) and they said I have to provide the company link as an evidence, told me to wait until they process it -> currently waiting for their response

I really really really want to get this done so bad. Has anyone done this before? What should I do?

I have been dealing with this for almost two months now and I feel like the agents don't know how to handle this and so far everyone said different things, and non of them worked so far. Help me! Thank you

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