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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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As a small, women-owned, family-operated business, we take great pride in conducting our operations in full compliance with Amazon's ethical and business standards. However, we were recently notified of a counterfeit violation, which has led to the deactivation of our seller account.

We fully understand that counterfeit products are strictly prohibited on Amazon. For this reason, we source all of our products directly from reputable and trusted suppliers. We are confident that we have never sold counterfeit products in our Amazon store. We hardly understand why we received this notification. There seems to be a mistake, so we emailed the brand owner to resolve this misunderstanding. We informed them where we purchased the products and provided all the documents to prove that we did not sell counterfeit items.

The company's Senior Director of E-Commerce replied to us, stating in the email, “You are absolutely not a small, women-owned, family-operated business. You have over 40 Amazon Seller accounts, some of which have been found carrying counterfeit products of ours. Due to the severity of the situation, we have a good faith belief that your products are counterfeit, and we will not be retracting the violation.” It is totally unacceptable for such a major brand to unjustly blame other sellers like this. We are a small company and we have only one Amazon account.

We upload all documents, including the brand's reply email to Amazon, to demonstrate that we did not do anything wrong, but unfortunately, our account remains inactive.

We just want to ask: is this fair?

Thank you.

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1 vote
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17 replies
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Address on utility bill
by Seller_UqS9Qac9Z01PE
Amazon replied

Hello,

I am asked for utility bill and business license by Amazon. Business license is not a problem. The problem is the address on utility bill and my residental address are same but written in difeerent way and lacking some numbers and letters. Is there anyone who can give any advice? I tried to do new subscriptions for utility bill as new internet connection. But it does now work .Because their registering system has specific template and you can not change it. And this does not match my residental address exactly.

Thanks in advance.

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2 replies
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SKU already in use
by Seller_qpi4U55XYVoFO

This is my first time selling on amazon. I had an incorrect value in my listing and was advised to delete and relist. At this time, I had my first inventory en route to an amazon warehouse. After waiting 24 hours (week now) I am still unable to relist my listing. The problem occurs when trying to add my SKU to the listing. It says "SKU is already in use in your catelog". Uploading a spreadsheet also does not work. Has anyone dealt with this before? My inventory has been received today and I would like to sell them!

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1 reply
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My account has been wrongly deactivated for an ASIN I never sold (or listed; although support guys believe I've listed it but when I check my emails, I don't see any notification mail about that ASIN). It's an authenticity issue about a product I never sold and I'm required to prove that my product is authentic. It seems meaningless to be held responsible for a product I never touched, listed or sold. Since October 2, I've provided 6 different appeals to reinstate my account but still all the information I provide is not found enough.

I'm a fairly new seller on Amazon. I literally sent 62 pieces of products though FBA, and I have no FBM history. I literally shipped 5 different ASINS to an FBA warehouse. A small amount of money is held at my account. But my attempts are not about money. This is a wrongful deactivation and it has to be corrected. I believe Amazon needs to prove that I won't have this issue when business gets bigger as long as I follow Amazon's policies well. If this situation is not corrected, how can anyone rely on Amazon and develop it as their sole business?

Original suspension mail is as below:

Hello,

Your Amazon selling account has been deactivated. Your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. We are withholding any funds available in your account. If you have FBA inventory of the items causing "inauthentic" complaints, they are currently ineligible for removal.

Why is this happening?

We have taken this measure because we have concerns about the authenticity of the items listed at the end of this email. In order to ensure that customers can shop with confidence on Amazon, we request additional information from sellers to confirm the authenticity of certain products. The sale of counterfeit products on Amazon is strictly prohibited. Amazon has several product detail and listing policies to ensure customers have a consistent buying experience and receive items in the condition they expect. Additional information regarding these policies can be found at the following Seller Central pages

How do I reactivate my account?

To reactivate your account, go to your "Account Health" and click on "Reactivate My Account" to submit necessary information.

What happens if I do not submit the required information?

If we do not receive the requested information your account will remain deactivated.

Any remaining FBA inventory of the items that caused "inauthentic" complaints will be destroyed at your expense, in accordance with the Business Solutions Agreement.

-------------------------------------

ASIN: | B004560BPY |

Brand: | LEAP FROG |

-------------------------------------

Sincerely, Seller Performance Team

1 vote
0 votes
28 views
2 replies
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2024 Black Friday Duration
by Seller_8RuCJBZtqRv67
Amazon replied

I’d like to participate in the upcoming Black Friday, but I don’t want to offer discounts for the full 9-day period. Can I enroll my product starting on the 21st and deactivate the promotion whenever I choose?

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2 replies
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Item was returned by buyer using an amazon label. The item was returned not to our address but to an address 300+ miles away in a different state. Buyer filed an a-z claim, we defended it by giving the tracking - UPS 1ZF2C2469082743953 - showing it was delivered to the wrong address. During the investigation of the a-z claim the transaction was automatically refunded by amazon due to the tracking showing it was delivered and 2 days passing. The only problem it was delivered somewhere else (Our return address has not changed in 20 years). A-Z claim was automatically closed since money was refunded. Now we can't file a safe-t claim since there was an a-z claim associated. No replies to replies to a-z claim and no help to be found anywhere. Any help on this would be greatly appreciated.

Order ID: 112-7250849-3801858

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2 replies
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Don't know if other sellers are experiencing this...Amazon is padding the crap out of our transit times...we are well above the 90% OTDR yet they're showing our items won't be delivered until Dec 4-6!! that's 10-12 shipping days, we have our transit time for these areas set at 2-4 days with 1 day handling...and according to our dashboard they are only supposed to be adding .8 days so there's an extra 8 days being added!!!! some sort of ploy to drive more business to FBA during the holidays? this is inexcusable there has got to be some sort of recourse otherwise FBM sellers will all be out of business by next year....we're losing all of our buy boxes due to this 'error'!

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0 votes
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0 replies
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Late Delivery Risk on Ground Advantage
by Seller_LPywrpahqueQw
Amazon replied

Anyone else suddenly getting Late Delivery Risk on Ground Advantage Shipping today? I have all 14 out of 20 orders for this morning suddenly showing Late Delivery Risk instead of the Claims Protected and OTDR Protected. I am using Automated Shipping settings and Automated Handling time.

19 votes
0 votes
712 views
53 replies
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Account verification
by Seller_NMVJNHAZybPBu

Hello everyone, I need help. Recently, I went through verification in the UK market, after which I was asked to provide identity verification. I submitted all the necessary documents, and then I received a notification stating that my documents would be reviewed within two days. After that, I received the following message:

"We have completed our review of your document and information.

We are conducting further checks on the document and information you provided during registration, and we may contact you by email for further clarification within two business days."

It has now been about two weeks, and I haven’t received any response or progress. Please help me resolve this issue as soon as possible.

0 votes
0 votes
5 views
1 reply
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Promotions without sales history
by Seller_0J9l6VFkp0427

I'm trying to use Percentage Off promotion to the group of items that we sell.

ex. Buy 4 get 25% Off

But some of them have sales history and some are not.

Is there any criteria for eligibility of this promotion?

0 votes
0 votes
2 views
1 reply
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