New Seller Checklist


#1

NEW SELLER CHECKLIST

The wisest way to start selling, is to choose products or a line, from well-known manufacturers or even a single product, that you are personally familiar with, have used and know just about everything there is to know about, the products you are considering selling.

If you have a particular manufacturer in mind, contact the manufacturer, before you start purchasing inventory, to find out f there are any requirements or restrictions in selling a particular brand on Amazon. Ask how to open an account with them and ask what their minimum requirement is for an order.

After you have received an OK from the manufacturer to list their products, find out (before purchasing inventory), if Amazon will allow you, as a new seller, to list the products.


Before You Register:snail:


Many brands and products are in restricted categories or require approval:
Categories and products requiring approval

Some brands, require a one-time fee, up to $5,000, prior to listing:
Latest list of pay to play/restricted brands (and it’s growing daily)

Read what you agreed to, when you signed up:
Amazon Services Business Solutions Agreement

Thoroughly read and understand:
Prohibited seller activities and actions

Make sure to choose a Selling Plan that is appropriate for you:
Professional Selling Plan or Individual Selling Plan

Most importantly, watch the videos and read the .pdf files in:
Seller University


If you want to get paid, make sure you are using a valid credit card:

Credit card information for your seller account

If you have received an error message about your credit card, it is important to update your credit card information as soon as possible.

Common reasons for receiving an error include:

  • An invalid expiration date
  • Incorrect contact information, such as name, address, or ZIP code (all information entered must be an exact match with your card details)
  • Bank limits or policies that prevent the charge attempt from being authorized
  • Using a pre-paid or debit card, which are not accepted credit cards for a selling account.

Until the card verification problem is resolved, Amazon won’t be able to process any payments for your account.


The simplest rule of thumb for selling on Amazon is, “When in doubt, DON’T” or come back to these forums to ask your questions here, before, jumping in headlong.


N.B.: Please understand, Amazon Seller-Support reps, are limited in their knowledge, of many questions sellers may have.

Many sellers do not understand, their are numerous Seller-Support departments, within Amazon. General Seller-Support, has been known to give erroneous information, to sellers, some of that “advice”, even leading to the suspension of sellers.

One of the most grievous and erroneous bits of information, Seller-Support, has been know to give, is advising sellers, to open a new seller account, when an existing seller account is already open. (This applies, even if you opened an account 10 years ago and never used it.)

Amazon Seller Accounts, are limited to a SINGLE account, per lifetime and a SINGLE account per household, except in certain circumstances, as per the following:

Multiple seller accounts:

Operating and maintaining multiple Seller Central accounts is prohibited. If you have a legitimate business need for a second account, you can apply for an exception to this policy:

  1. Go to Contact us.
  2. Click Selling on Amazon, then select Your account, then select Other account issues.

In your request, please provide an explanation of the legitimate business need for a second account. To be considered for approval:

  1. You must have a separate bank account for each Seller Central account. We will not approve multiple Seller Central accounts that use the same bank account within the same region. If you sell across regions (for example in North America and Europe), you may use the same bank account for your Seller Central accounts as long as your accounts are linked though Amazon Global Selling.
  2. Each account must have a separate email address.
  3. The products and services sold in each account must be different.
  4. Your Performance Metrics must be in good standing.

We will respond to your request within 2 to 3 business days.

Failure to comply with these requirements may result in account termination.


Please understand, the above is only a small part of selling on Amazon. It is not like any other marketplace platform.


Addition of other helpful threads, posted by Amazon Sellers:


Do i need to set up my own business before selling on amazon
Coaches or Class?
How do I protect myself and my selling status?
Account Management
카테고리승인 관련
I want to buy from Alibaba and sell on amazon
Someone should put me through. I am new and I want to start selling
Info: Why was my account suspended, immediately after registration?
Produts Listing
Product id for new product on Amazon
Utility Bills
Can’t really find answer on if Buy Shipping has to be set up first
Can someone please help me get started? Any tips for the noob?
Private Label Confusion
FBA restricted
Can I manage a friends Amazon account from my house?
Getting Help as a new seller on Amazon
How to find suppliers for amazon arbitrage
Packaging Products through multiple sellters
Amazon plants store
New seller please help
Suspended New Account
Why haven't I been paid yet?
Restricted Items
Who can help me, I am grateful!
Questions regarding new sellers
Newbie Questions
I am Brand New: How do I get a UPC Code?
Hi, I am a new seller on Amazon and I have some questions about the sale
How you source your products and find correct items to sell?
Your account has been deactivated
Return of underwear
How to Contact Amazon Seller Help by E-mail?
Reccomending complimentary product
What should I do when my account is deactivated?
New seller - I can't add shipping
What is required to sell cosmetic products
How to start working?
Pending Order What does this mean?
Ayuda en espanol
I want to add cosmetics brand products on Amazon as a seller. Need your help
We paid Amazon for 2 month still account verification
Amazon suspend my brand new Account and not replying in my email
My account has been suspended shortly after registration
Help a new seller
Opening susend
Brand Name vs Seller Name -- Please Help Clarify for a new seller!
Need help
How to sell
Worst service
New seller
Can anyone give an honest opinion on my listing?
Plan of Action - Amazon Suspended Account shortly after Registration, Please Help Me
Need experienced help w listing. Will pay
Is this a mistake in suspending my account ? Please help me!
Can anyone help for account status case?
Account activated and deactivated within 15 minutes
Can my account be activated?
" the package has arrived and I have not received anything "
Using FBA
Help
Receiving orders for closed product listings
Create Related Products Variation (Parent Child Variation)
Fba amazon full fillment
Suspended, Seller-performance does not respond?
I am a new seller. Selling products using FBM. Need Help
What with new seller?!
Seller account suspended
We are reviewing your Amazon.com seller account
Suspended Account Cancellation
Hi I’m new seller here from Singapore
My selling privileges have been removed
New seller account suspended right after creation
International seller New to Amazon
New register but can not sell, account has been suspended
I am a photographer and can I sell my images on amazon
Legit cosmetic distributors for you gating?
Account suspended for authentication on first shipment
Help in regards to Kiss of death!
Newbie Questions
I can't change shipping templates
Selling in Listing with other sellers, how to determine
Account Suspended for Registering a Debit Card
Suspended account for no reason and no reply from seller-performance@amazon.com
How to sell after registration complete and payment deduct
New to selling on Amazon, need lots of help
Trying to understand Amazon Charges. I'm new here
Selling
Approved list of suppliers or distributor
Deactivated account-please help
S Non-Restricted
Buyer didn't return merchandise
Error with "Legal Busines Name"
Product Listing for New Seller
Account suspended. We are reviewing your Amazon.com seller account
How is the process to beginners
Training session
Account suspended and they don't answer to my appeal
Approval to list pet care products?
Help!
New Seller
Waiting Over Three (3) Months for Reply from Seller Performance
Who's friends with someone in Seller Support?!
Account suspended only days after applying?
Posting, Listing
Deactivated account
Request Approval For Medical Supplies?
Getting sn FBA store
Is the market I chose to saturated?
What other ways to sign up for an event than amazon's recommendation?
How do I sell on amazon ? Help
How do I start selling my products
EPC or EAN code
Can you have a seperate selling and buying account on Amazon or
New user/ account suspended?
I can't sell on Amazon due to invaild credit card error
My frustrating experience as a new seller
New seller
How to list a shirt in amazon
Delete this post
"Change to fullfill by Amazon"
Product not showing in any search results
Account suspended
Search for a New Product
Manufacturer Part Number for selling Supplements?
Help With Merchant Fulfilled Restrictions
"You may not sell on Amazon.com"
How to get Approval?
Brand approves ne but Amazon not
Indie Beauty Shop on Amazon .. how do I register?
Account suspended within days of opening the account
Problem with Account activation
Setting up a product
Why i want to fill the category table .can not open it alway
My Account Was Suspended Immediately After Registration
How to run an effective promotion or campaigns at Amazon ?
My Account Was Suspended Immediately After Registration
Entered wrong expiration date on CC when sign up = ban from Amazon?
Why Fee for individual plan
Need help
Suspended account. we have decided that you may not sell on Amazon.com
New brand listing
No Sales
The registration has not yet been answered
New seller in Amazon
Your Amazon.com selling privileges have been removed new account
Seller privileges removed. Where can we see the reason for it?
Can I complain?how do I get my right
Credit card error message
GTIN - Do I need one?
"We may not respond to further emails about this issue"
Selling on Amazon USA as a Non-US citizen
How to increase sale on amazon as a new seller
Account Suspended the moment I created it ?!
Product not found
No fee bank account
New bank account - no statement available
Why my website is different ffrom others?
Is it possible to re-register after canceling the seller?
New account suspended
New Account - Suspended in 2 Minutes
Unable to submit product
New seller: What is the manufacturer's part number and Manufacturer?
I have not received my payment yet. Why?
Please halp me with my seller account
"Not Authorized" new account?
Suspension time for getting approval to be a new seller
NEW TO SELLING ON AMAZON. UPC and BRANDNAME QUESTIONS
I'm creating my very first listing and cannot get past the Manufacturer name?
Do I need a Professional seller account to add a new product to the Amazon product catalog (book)?
Please help new FBA seller,utility bill,business license
Legal business name, sole proprietor
Get an error when trying to list an item under the "Video Games" category
Private labelling
How do I get a product ID for an original item?
Seller account got banned. no idea why
Questions on restricted catagories
I Cant understand what details I need to provide
Why can't anyone who posted the product help me? Thank you
How do you know your seller product is being bought
New bee seller need help
Brand Gate Question
How to improve the flow ? anyone can help me?
Did anyone mailed CEO Jeff about there concerns
Please help me
Dropshippers
My first sale , help
Can I get my listing 'Approved' by Amazon to make sure it's okay?
New seller
New amazon selling account never listed a product
New seller and i have no help
Need help. My product can't be added to cart
Account suspended right after creation
How or where do i send my products to amazon to sell
I am new...how do I ship?
Selling fine jewelry, getting approved, seemingly impossible
New account suspended
Pls Help! So frustrated... Trying to add 1st product it says I am missing info
Hoping to Sell Boutique Inv. on Amz (need help)
Lising question, says I am a third party seller when we are the manufacturer
Thoughts about company & taxes (Amazon FBA) (non-US)
Amazon changed, I started to doubt!!
Downgrading
Account Suspended
Apply a wrong account
How to Become Amazon Seller from the Scratch; Fashion Brand Looking to Expand
New to Amazon FBA + Shipping
Active product currently not available
Amazon is asking me to send in email to verify the card on file
Difference free individual account and paid for professional account
Asin
Product Group Approval Request - No Help from Amazon support
Best way to grow sales
OK something is wrong in the Amazon
Help With Ungated category
Why is it costing me money to sell on Amazon?
How can I begin seeing results?
Question about basics
Anyway to post/pin current responses to new seller FAQs on the Forum page?
Problem with your Seller Account
What Brands can I sell on Amazon?
Identity Verification Error
Appeal for suspended accounts( for new seller accounts)
Why amazon suspended my brand new seller acount?
19 y/o Needing Mentoring
Account supended 2min after opening, please help
Money from recent sales not showing up in Payments Summary
Selling Shoes
Just made my account few hours ago & still can't add a product
When setting up a seller account, can a virtual mailbox address work?
Promotion code
Recieved the dreaded suspension email to my account, am a little lost now
Vicious Match products
Hi everyone beginner
Return policy
Bye everyone!
Response to a Return Request
Amazon Rookie
Price of product not visible on detail page
Can’t change deposit methods
Is this what is called "hijacking" a listing?
New Seller - Info Needed
Buy Box- How can I earn it if customers cant buy my product?!
How to check if i can sell a certain product
Amazon suspended my account without any reasons
Submit documentation before listing error
"Amazon is not able to charge with the listed charge methods. This could be either due to incorrect details or lack of bank’s permission for respective marketplace."
Product Banned as Inauthentic
The login information you have entered is incorrect
Seller privileges removed
Can I use a USPS priority mail Envelope for FBA
They suspend me and i just created an account ? ? ? ? HELP
HELP! Can I hire an Amazon expert to help me?
Verification
Why am I unable to register for FBA even though I've been allowed to sell on Amazon?
Contact for Amazon.com accounts dept to refund Professional fee?
Do i need a website even if im just selling on Amazon?
Sold product and shipped
Temporary Employee/Who Do I Hire? Help Please
Im a new seller in Amazon.com,Have any advice for new seller to sell thing in Amazon?
Changing Account Login
When do you pay transport
Best option to ship
Approving Products
First return on amazon
Hello...I am new
HELP - I would like my listing to look like this - Any Advice would be mega appreciated!
Hello...I am new
Why My listing status keep shown currently available
How to register as new brand owner
Click Edit to fix metal type?
Start Selling an existing USA listing in CA or Mexico
Amazon Services Business Solutions Agreement
Question about professional seller account
Need Help Packaging Tools For Shipment to Amazon
Selling in the Sexual and Wellness category
Delete a list we created
I have selected option where Amazon puts labels on book ,do i remove the previous labels on book or what?
How many should I order from China?
Can I pay to get ungated?
Yo revendo en mi tienda amazon productos de otros vendedores amazon
Suspended Account (New Seller)
Who are your best Suppliers and Manufacturers? and Why?
Tutorial
Amazon sales starter tips
Amazon Fees too expensive
HELP! Listing is Active but does not show up in searches
New Seller Course Recomendations
Section 3 of Amazon’s Business Solutions Agreement
Fees for Selling - Details?
Amazon fullfillment fee $8?
Getting Re-Verified
Driving my item to Amazon fulfillment center instead of shipping?
Setting up seller account
Selling gloves with multiple sizes
Related ban
Newbie on Amazon Seller =Need Honest Opinion from all
An open letter to Forum Mods
Listing error
What are legit manufactures or whole sellers that i can source from
Odd Category
What to buy as everything is restricted or needs apporval
Battery Products
Is it allowed that a foreign individual sell on Amazon US?
Question about format, language and addres format of Utillity Bill
What should I do?
I need a mentor
Just set up an account
New to Amazon
Finding mentor
Issuing refund to buyer, referral fee and restocking fee..?
Slow account verification? 11 things to do while you wait
Listing a product with no other offers using the sell yours option
Proof of address
Can someone help me
Permission to trade in categories
The big Amazon scam
Your Amazon.com selling privileges have been removed
How to categorize my products
Account suspanded
What CAN'T I sell?
Help Me please
Hiring help to manage all things Amazon Seller Central?
I just closed my Amazon Seller account yesterday
Amazon Suspending Seller accounts after creation
Selling New Items
[Informative] My new account was suspended shortly after registration ... Help by Oneida Books
Listing
Can we sell with the legal status self entrepreneur on amazon
Not able to upload products due to Brand Registry
I had to put "N/A" in my Brand name but will my shop name appear at product launch?
Posting elderberry syrup kit and this is so hard to figure out
Buying products to sell
Help - how to confirm valid credit card on file?
Do I need to create the listing before I have my product made?
Shipping address for supplier
Account Suspended - I HAVEN'T SOLD ANYTHING YET!
Need help for first time posting product
Closing Seller Account Help
HELP: How to activate the account
Account tax information interview
Individual Seller Listings Not Appearing
Close account and make a new one?
Creating test products for development
Account Review
So, buying NEW UNOPENED PRODUCTS from retail stores and reselling for profit means the product is NOT CONSIDERED NEW by Amazon?
Hi, may i know why Amazon deactivate my account on the first day when my new seller account just successful created and which im only new seller not even list any product yet in Amazon
Opening a sellers account
First order from Alibaba. Supplier asking for pic of poly bag I want to use
Urgent! help me with Amazon:)
We are reviewing your Amazon.com seller account
Tips and Tricks for a first time seller
Suspension
Fighting suspension help
File for arbitration
I´m new and lost!
Utillity bill problems please someone help
We may not respond to further emails about this issue
#2

Great Post!


#3

You need the Altruistic Badge for that.


#4

This thread needs to be one that we can have highlighted at the top like in the old forum. Thank you for posting this great information that can help others.


#5

This is an excellent thread. Wish I had seen it when I first started!


#6

My Income tax debit card went through last night without any problems I accidently submitted it today and got need new card. I used that payment (very small amt available) until I checked out more FOR SECURITY. My account is under Janice_Nix.


#7

Please start a thread or, better yet, contact Amazon directly. This thread is not the place to post your question (if you have one).


#8

:snail:


#9

Bump… :snail:


#10

Thank you for this! Looking forward to taking a deep dive into all the info.


#11

My pleasure. :snail:


#12

thank you for this article.


#13

Can no longer edit the original post, but wanted to add another important, cautionary statement:

Do NOT source from Alibaba, Aliexpress, DHGate, etc…, since many, many of the listings posted on these types of sites, may wind up, with an Intellectual Property Infringement.

What if I didn’t know I was violating someone’s intellectual property?
Sellers are expected to follow the law and Amazon’s policies. Amazon takes claims of intellectual property infringement seriously. Even if a seller is infringing on someone’s intellectual property without knowledge, we will still take action and the seller’s account might receive a warning or be suspended. You should consult an attorney for help to ensure that your business has the right procedures in place to prevent IP infringement.

If a single item is cited for an Infringement, not only will you not be able to supply a legitimate chain of custody, but you will likely face a permanent suspension and Amazon will NEVER release your funds to you.

N.B.: retail receipts, brand name warehouse outlets, proforma invoices, packing slips, online receipts from stores, receipts from Alibaba, etc…, are NOT acceptable. Stay away from retail arbitrage, on Amazon. eBay is the better platform for RA.

Amazon Anti-Counterfeiting Policy

Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited. Failure to abide by this policy may result in loss of selling privileges, funds being withheld, and destruction of inventory in our possession.

It is each seller’s and supplier’s responsibility to source, sell, and fulfill only authentic products. Prohibited products include bootlegs, fakes, or pirated copies of products or content; products that have been illegally replicated, reproduced, or manufactured; and products that infringe another party’s intellectual property rights.

If you sell or supply inauthentic products, we may immediately suspend or terminate your Amazon selling account (and any related accounts) and destroy any inauthentic products in our fulfillment centers at your expense. In addition, we do not pay sellers until we are confident our customers have received the authentic products they ordered. We may withhold payments if we determine that an Amazon account has been used to sell inauthentic goods, commit fraud, or engage in other illegal activity.

We work with manufacturers, rights holders, content owners, vendors, and sellers to improve the ways we detect and prevent inauthentic products from reaching our customers. As a result, we remove suspect listings based on our own review of products. We also work with rights holders and law enforcement worldwide to take and support legal action against sellers and suppliers that knowingly violate this policy and harm our customers. In addition to criminal fines and imprisonment, sellers and suppliers of inauthentic products may face civil penalties including the loss of any amounts received from the sale of inauthentic products, the damage or harm sustained by the rights holders, statutory and other damages, and attorney’s fees.

We stand behind the products sold on our site with our A-to-z Guarantee, and we encourage rights owners who have product authenticity concerns to notify us. We will promptly investigate and take all appropriate actions to protect customers, sellers, and rights holders.

(Bump)
Bumpity-bump… :snail:


Good start on Amazon FBA with RA items
Amazon Sellers Beware - Alibaba Tactics & Experiences
Alibaba supplier: Should I be worried about cheap unit price?
Trademark infingement
Not get payment 100 days suspended
Proof of product authenticity
We were not able to verify the supplier information listed on the invoice provided
I want to buy from Alibaba and sell on amazon
New seller
Brand approves ne but Amazon not
Info: Why was my account suspended, immediately after registration?
Ordering On AliExpress
Private labelling
Shipped Order Buyer Cancels because Supplier didn't ship on Time
Account was suspended afte a few sales
How many should I order from China?
Account Deactivated due to inauthentic item
Account blocked with money in hold mode after 90 days
#14

HP Printing Products Restriction

Effective on August 14, 2018, you will no longer be able to sell these products on Amazon unless you become an authorized seller of HP Products:

  • Ink
  • Toner
  • sprocket printer
  • paper
  • printers

To learn how to become an authorized reseller of HP ink, toner, sprocket printer, and paper products on Amazon, contact HP at HPQualifiedUSMarketplaceProgram@hp.com at your earliest convenience.

Starting August 14, 2018, Fulfillment by Amazon (FBA) will no longer accept additional inventory shipments of these products. For inventory currently in Amazon fulfillment centers, you can continue selling your remaining inventory until August 14, 2018.

After August 14, 2018, you will need to create a Removal Order for return or disposal of your remaining FBA inventory.

For more info, see the Help page Remove inventory (overview) in Seller Central.

Although each Removal Order generates an “FBA Return Fee” or “FBA Disposal Fee” that appears in your Seller Central account, we will reimburse the fees charged for any Removal Order for the affected FBA inventory placed until September 14, 2018.

After September 14, 2018, removal fees charged for affected FBA inventory will no longer be eligible for reimbursement.


Intellectual Property Complaints
Need HELP With My Appeal... Please?
#15

Image standards

By September 2018, you may see items suppressed due to the following defects in the main image:

  • Blurry or pixelated image or image with jagged edges
  • Image with any text, logo, graphic, or watermarks shown
  • Multiple product views or colors or sizes are shown in image
  • Product on model
  • Product occupies less than 85% of the frame

Images must accurately represent the product and show only the product that’s for sale with minimal or no propping.

  • MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).

  • MAIN images must show the actual product (not a graphic or an illustration), and must not show excluded accessories, props that may confuse the customer, or text that is not part of the product. It must also not contain logos, watermarks or inset images.

  • The product must fill at least 85% of the image area.

  • Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side.

  • The product must not be on a mannequin.

  • Product must have good depth of field, meaning the image is completely in focus.

  • Product must be clearly visible in the image (for example, if the product is on a model, the model should not be sitting).

  • Image must not contain nudity.

  • Image must contain only the product; no extra props are allowed.

  • Image must not contain a model unless the product is apparel or an apparel accessory worn by a model.


No orders in 18 days
How do I get rid of Inventory?
How does everyone handle getting their images for their products?
Switching to professional. Advice needed
My best selling asin became a dog page for no specific
Logo in Product Photos?
How to get more sales? we have many items no one have and still no sales
I have not had ONE order and I have been listed for many months. What am I doing wrong? Please help me thank you
Do you think Image "quality alert" hurt sales or impressions?
Image won't save! Please help! (Suppressed Status)
Product Description Style
#16

Please read:


Need help Shipping first order to amazon for them to fulfill
#17

It is so easy to edit a photo to get a white background.

We use picture manager and simply increase the brightness and contrast.


#18

thank you!!


#19

You are welcome! :snail:


#20

Adding a link to @Qwik’s post, which includes additional helpful information: