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Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.

_____________________________________________________

⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.

_____________________________________________________

🔍 Key Details:

During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...

  1. What Trademark types are eligible for Brand Registry?
  2. How to add additional Trademarks to your brand in Brand Registry?
  3. What does it mean to be a Intellectual Property owner?
  4. Which roles will give you access to certain tools/programs within Brand Registry....and more!

This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.

_____________________________________________________

💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

_____________________________________________________

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Inform Act problem - Tax Verification in Progress
by Seller_iocwjw5DumPYw

I’m reaching out for your assistance regarding an ongoing issue with our Inform Act verification. We initially completed the verification earlier this year, but the notification has reappeared. Despite completing the tax verification process again—and confirming it’s marked as complete on the portal—the notification persists, warning that the account might be deactivated.

We’ve already raised a case (ID: 17204119771) and were assured that no further action was required on our end, and the issue would be resolved. However, the notification remains unresolved. Could you please look into this and help us resolve the matter at the earliest?

Looking forward to your response and guidance on next steps.

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Struggling to ungate Jockey brand.
by Seller_po4KRgeYbYEaO
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I'm a fairy new seller on Amazon as this is my 2nd month selling on the platform. For a week now, I have been struggling with my invoice getting ungated for Jockey. Any tips or help on this topic? I had the same struggle with Hydro flask for weeks.

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My inventory has been stranded for more than a week now. It says the account is not fully onboard, and all my marketplaces show as inactive. I’ve completed all the verification steps and received an email today confirming that I’ve been verified successfully. I’ve also verified my address through the postcard. Can someone help me find a solution? I’m new to this and I’m tired of this. I’ve never faced this issue with any other platforms. Also, my seller wallet says the account is under review, even though I received an email a few hours ago saying I was verified successfully. Could the seller wallet be causing my inventory to be stranded? Can someone please explain?

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Hello im trying to sell a kids floor puzzle i have submitted all the necessary things required for my product compliance but i havent received any updates i have called,texted,emailed AND even made a forum post but no one is helping me i've called in more times than i can count and they always give me a generic respone and tell me to wait, can someone PLEASE HELP ME GET THIS COMPLIANCE REVIEWED!

CASE ID: 17014495261

ASIN B0DQHNC4L6

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Sales and Use tax
by Seller_scjG1f0GtLRvg

We collect sales tax on everything we sell, but we see that Amazon takes the taxes and pays that out themselves so I heard that we don't have file our sales tax since Amazon is taking care of it, so Is this correct. I got a letter stating I have to pay back taxes now, but since Amazon collect taxes and pays them, do I have to file anything? Even though I don't get the sales tax. In my order information it shows sales tax was collected and minus the tax from my profit. Thanks any help would be appreciated!

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deactivation via section 3
by Seller_kSGMAacDYHwWr

Hello

At the beginning of the month, Amazon asked me for a video identity call. After the call, they asked for some documents (invoice and supply chain documents for the listings stated next, shipped or issued within the last 180 days, business registration documents and bank account documents). When I sent the requested documents, this e-mail arrived and my account was deactivated according to section 3

-'Your Amazon Seller account has been deactivated in accordance with Section 3 of the Amazon Services Business Solutions Agreement. Your listings have been removed. Funds will not be transferred to you at this time but will stay in your account while we work with you to address this issue in accordance with the "Funds Disbursement Eligibility Policy":https://sellercentral.amazon.com/gp/help/help.html?itemID=G9RA9LYBJ3QP27M6

If you have an outstanding balance in your account, you will receive a separate notification within 24 hours with instructions to request your disbursement. You can confirm the outstanding balance in your account at any time by checking your Seller Central Payment report.

Why did this happen?

After reviewing your account and the information you provided during your virtual identity verification, we observed that you have supplied documentation to Amazon that appears to be forged or manipulated. We previously requested these documents from you to verify your identity. All requested documents must be authentic and unaltered, in accordance with Section 5(c) of the "Amazon Services Business Solutions Agreement":https://sellercentral.amazon.com/help/hub/reference/external/G1791 '.-

I re-uploaded the documents for reactivation and sent another e-mail stating that they were original, and the response I received was as follows:

-‘After reviewing the information from your virtual identity verification, we believe or our controls identify that your account has been used to engage in deceptive, fraudulent, or illegal activity. As a result, your account will not be reactivated.’-

I asked them to tell me what was wrong or missing so that I could correct the misunderstanding, but they sent the same standard e-mail as above in few minutes. How can I reactivate my account? Can you please help?

Thank you

@Connor_Amazon

@Micah_Amazon

@Atlas_Amazon

@Emet_Amazon

@Danny_Amazon

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Hello All-

I was looking at another vendor selling a similar product here on Amazon and was wondering HOW they are enrolled in the Transparency Program in the first place? Applying a serial number to a label and slapping it on a counterfeit or knockoff product is easy and that's WHY they do it. Paying for patents, trademarks and other protections is not, so it obviously slows down many of the offenders, but certainly not all. My question is this- Since I already have multiple patents, U.S. trademarks and other 'protections' including Amazon Brand Registry... WHY would I PAY for a label to be applied to my product packaging, when the product itself is indelibly stamped when it is mfg. ? Both my brand name AND the term PATENTED are clearly displayed on both my products AND packaging...so this whole 'Transparency Program' looks to be another money grab.

If a competitor foolishly decides to copy my product or brand name I can take immediate legal action in the courts to shut them down...that's how it's supposed to work. When someone sells a product here (or elsewhere) that is NOT indelibly stamped (meaning it cannot be removed) that little label and serial code means absolutely notta. The product contained within the packaging can still be FAKE, COUNTERFEIT or a knockoff. Case in point: UL tried this with their UL labs certification hologram stickers...the overseas mfg. just copied the hologram sticker and applied it to their fake products. Hundreds of cases already documented on the U.L. listing site that prove this. So HOW can a competitor be ALLOWED to sell a product here on Amazon when the product itself is NOT serialized or indelibly marked?

Someone has some 'splaining' to do...

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Hey everyone,

We’re trying to list a pet supplement product on Amazon US, but we ran into a big issue—Amazon is not even allowing us to request approval! Normally, I’d expect to see a “Request Approval” button, but it’s completely missing.

We’ve already completed all the necessary steps, including:

✅ Factory registration

✅ Label review

✅ FSVP (Foreign Supplier Verification Program) approval

Despite this, we can’t even submit an approval request for the pet supplement category. After contacting Seller Support, they only told us that approval is not being accepted at this time, but they didn’t provide any details or solutions.

I searched the forum and noticed that many other sellers dealing with dietary supplements are experiencing the same issue. Has anyone found a workaround or received any guidance from Amazon?

Would appreciate any advice or insights!

Thanks in advance. 😊

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USPS recycling and reusing tracking numbers
by Seller_35YCctDNERucc
Amazon replied

Not sure if it's just my luck but for 2 orders, seems USPS labels purchased through Amazon have been recycled for items (not mine) that were delivered some time ago in the recent past. Going to assume I'm out of luck on getting a refund because they show as delivered by USPS.

Happy Monday... :(

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We all know that when a restricted product violation occurs, it is first reviewed by an inexperienced seller support agent, often from India, who lacks the necessary knowledge to handle the case properly. Instead of escalating it to the responsible team, they simply close the case without taking appropriate action.

Amazon's seller support agents are not well-informed, and now my account is at risk of deactivation due to a false claim. Amazon stated that my portable dual container is not registered under EPA and needs certification. However, I have the necessary EPA documents along with 10 CARB EO and EPA EO certifications proving that my item is fully compliant.

Despite this, seller support never forwards my documents to the responsible team, which is extremely frustrating. As an experienced seller on Amazon, this is the first major issue that has truly shaken me. Amazon needs to improve how it handles restricted product violations because seller support clearly lacks the knowledge and ability to resolve such issues properly.

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