[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th

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Jameson_Amazon

[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th

Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.

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⚡️ What You Need to Know:

The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.

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🔍 Key Details:

During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...

  1. What Trademark types are eligible for Brand Registry?
  2. How to add additional Trademarks to your brand in Brand Registry?
  3. What does it mean to be a Intellectual Property owner?
  4. Which roles will give you access to certain tools/programs within Brand Registry....and more!

This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.

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💡 Submit questions below!

Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.

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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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115 replies
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Seller_DWeGALaYFp5TB

Can the additional trademarks added to our brand in the Brand Registry be recognized under the main trademark? For example, if the first trademark added was the brand name, can the subsequent trademarks for each product name also be recognized under the main trademark? If not, how does Amazon recognize if a product name trademark is owned by the brand and avoid getting flagged for trademark misuse?

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Seller_8FcaQP9ocx29D

If the U.S. trademark associated with my brand is removed, but my brand still has trademarks in the UK and the EU, can my products on the U.S. site continue to use this brand?

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Seller_EW3v0OzwnMKTM

Hello @Jameson_Amazon!

Happy to see this post, I hope that I am not too late. Please see below some background information and our question to to the Brand Registry team.

Managing Listings Across Marketplaces

We have been facing an issue with listing management under our global account, where each marketplace has its own Token ID. When we create or modify a listing in one marketplace, only that specific Token ID retains modification rights for that ASIN. If we need to update the ASIN in another marketplace, we are blocked from making changes unless we go through Amazon support.

The problem:

  • Amazon informs us that another account is the “winning contributor,” even though the issue is on a different marketplace.
  • We receive messages stating that the update request is being sent to the brand owner, who is under no obligation to approve the change—even though we are the brand owner.
  • This leads to unnecessary delays, wasted time opening support cases, and loss of control over our own listings.

Proposed solutions:

  1. Global Brand Owner Role: A single Primary Index Merchant Token ID that allows modification rights across all marketplaces for global accounts
  2. Cross-Marketplace Editing Permissions: A brand-level role in Amazon’s interface that grants modification rights to brand owners regardless of the marketplace.

Our question to Amazon:

How does Amazon plan to address this issue so that brand owners can efficiently manage their listings across all marketplaces without dependency on support?

This is critical for maintaining brand consistency and avoiding workflow disruptions. Thank you for your time, and we look forward to your response.

120
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Seller_LfPeSDCCcoemb

As a seller. Are we held responsible for trademark infringement on listings if:

1. We did not create the listing.

2. We are not brand registered and not supplying content.

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Seller_eoHRNZJQqEwj3

when are you goinbg to take care of reports i made 3 days ago people are on my listings that shoulnt be

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Seller_faQOqtScXV7Di

We have two trademarks with very similar names. Amazon seems to have rejected one of them as "too similar to another existing trademark," but we do own both and they are properly registered with the USTPO. Is there a way to speak to someone in Brand Registry who can walk me through how to properly ensure our Brand Registry is set up correctly? My cases keep getting closed without any actual resolution to my issues.

10
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Seller_YgSUAzwIbq1zp

We have multiple listings that were created before we were brand-registered. As a result, the brand associated with the listing is a truncated version of our whole brand name. For example, if our brand registry name is "Amazing Products USA" but the listings were originally created under the brand name "Amazing Products", when we attempt to update the listings, we are getting an error that says our brand names do not match. Since we used the actual UPC of the product for one of the listings, we don't have a great option for making new listings without purchasing new UPCs, but we also have not been able to get the brand name updated to match our brand registry. In this scenario, what is the proper way to either have our existing listings updated or create new listings without having to purchase new UPCs for every listing?

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Seller_Wq59fVMj0YIdF

I am thinking about the brand registry but whats the advantage do i have by doing this ? except A+ content

As i constantly seeing the people complaining about the un-authorized sellers on their listing, what are the extra steps that i can take to prevent that from happening ?

Thanks

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Seller_HwuOembpSeMnG

Hi There! We've been trying to apply for brand registry for over a year and keep getting denied. I had an agent who was helping us for the first year, and he has since said he is no longer able to help us. No one is getting back to me on why we are being denied and how we can fix this despite numerous appeals. I need someone to call me and help me get this resolved.

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Seller_fEXD6U4bESHsL

Hello

My trademark that I registered on Amazon is being used by other sellers without permission and this situation has been causing my brand great financial and moral losses for months. I request that these sellers be removed from my product listings immediately. At first, the relevant personnel rejected my request saying that it was not appropriate, but later I made the same request through 'escalate an infringment'. This time, they gave me an 'automatic answer' saying that the classes I registered my trademark in were wrong. I said that I believed the classes I registered were correct and asked if these classes were wrong, could you tell me the correct class. But they gave me the same automatic answer again. In other words,

'The items you reported do not correspond to the registration classes of your trademark'

While I thought that Amazon would protect my brand better by selling with my trademark, on the contrary, many sellers have entered my product listings created with my trademark and caused me great harm and are still causing me harm.

Please, I urgently need help with this issue.

Thank you

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