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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Does Amazon Give China Sellers and Unfair Advantage?
by Seller_xo4Akj7FBBnfC

It's been a constant battle for our company to stay ahead of Amazon sellers from overseas.

This week I talked with a manager from a US company who invented a complex item that became a big product segment on Amazon. Their product cost a fortune to develop– yet today the product category that they invented is flooded with knockoffs from China– sold on Amazon under a hundred different brand names.

Unable to enforce its US utility patents against so many small, infringing overseas sellers, that US innovator could soon go out of business.

Their manager feels certain that Amazon gives unfair advantages to overseas copycats.

An example she cited is that Amazon sellers can no longer respond publicly to reviews. This puts that US company– with its trained support personnel who have good communication skills– at a disadvantage against the onslaught of tiny overseas importers who sell primarily on price.

Are there other examples where it seems like Amazon gives China sellers an unfair advantage?

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I have made an agreement with a brand seller that the brand seller will sell all its FBA inventory of an ASIN to me and grant the license to me selling its product under its brand name on Amazon. I have setup my own Amazon account already, but don't know what should be the next step for transfer all the current FBA inventory to my Amazon account.

Looking for an advice. Thank you.

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All my transactions were marked as deferred, and I have a $0 payment for my next statement.

Customer support is not helpful—they just sent me links to policies like Delivery Date, EDD, PRD, etc. ...and are trying to explain that this is normal, but I see it as an anomaly. It started on my account on October 29, and all payments have been deferred from that date until December.

Nobody can explain why a 7-day deferral became 1 month.

My Case ID: 16643059261.

Can someone from the internal team help me? The delayed payment has ruined my business.

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inactive account
by Seller_4k97RHbMKoxOy

Notified my seller account is suddenly inactive. Have reentered credit card (which is my Amazon credit card by the way). But I just keep staying in loop, Inactive, click on Reactivate, go to credit card screen, back to Inactive. Can't click on Help because I'm inactive. Called regular support (not seller) they said they would put note in to escalate, that's week(s) ago, no help, no response. Someone please help!!! Why no phone number for seller support anymore???

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What's up party people. Hope all is well on this Monday afternoon.

Any mods here please help with order 114-6655600-6921849. I repeat what I said in all other posts, Amazon has been AMAZING for me as a seller. I keep meticulous records, follow all protocols and above all.. am a buyer centric seller. I am in a category which has an above normal illegitimate return rate. I can always count on Amazon to be fair and protect me when I need it. This has honestly been my experience!

Whenever someone leaves a negative it really kills your score. I got one years ago, which I deserved. It forced me to make changes and grow as a seller. The one I received for this order is an obvious retaliation. The buyer lost the A-Z claim, messaged me saying he's gonna ruin my reputation, make YouTube videos and link to my profile. This is what I have to risk every time I choose to stand my ground on an illegitimate claim.

Appreciate blankets of protection and words of encouragement...

Thank you..

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I would appreciate a MOD's help if possible. A buyer requested a return for order 113-9489536-3013053 and Amazon generated a RMA and Return Label as usual. The tracking information of the return confirms that the package was delivered to a different city/state and not to us even thought the return label was generated by Amazon with our return address. The buyer filed an A-to-Z Claim on this order. We provided a response to the A-to-Z indicating that we did not receive the return and provided the tracking information for the Amazon generated return label and simply asked that the A-to-Z be funded by Amazon and that it not be counted against our defect rate...we lost that claim. We then appealed and we told that we lost because we "did not respond to the buyer’s return request" even though we did not receive the returned order. We then filed Case 16650323041 with this information and was told that the decision stands and that we are responsible for the entire order cost plus return label fee for something that we did not receive.

Additional info...normally, if we receive a return and do not refund/respond within 72 hours then Amazon will refund the buyer and we would have the option of filing a SAFE-T Claim but this did not happen and it went straight to A-to-Z.

I certainly do not think that this is fair that we did not receive a returned order and prove that we did not receive it but we are fully responsible for Amazon's own return label being delivered elsewhere.

Any advise?

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Pending Account Deactivation due to policy violation
by Seller_8yO0cweKrz82q

Hi Everyone,

I am currently facing pending deactivation due to a policy violation. I carefully followed the instructions provided by Account Health Seller Support when submitting my appeal, ensuring that the information was formatted exactly as they directed. However, my appeal was rejected.

In the performance notification, the stated issues align with what the initial Account Health Support representative advised me to address, and I included all those points in my first appeal. Despite this, it seems there was either missing or incorrect information, though I am unsure what specifically needs to be corrected or added.

I also provided all the supporting documents that the first support specialist requested, yet my appeal was still unsuccessful. Account Health Support has since stated that they cannot provide further assistance and that I need to address the concerns outlined in the performance notification.

I am feeling worried and lost about how to move forward, as I believed my original appeal addressed all the required points. I would greatly appreciate any guidance or clarification on what additional steps I should take.

From the review:

Thank you for your submission. We received your submission but do not have enough information to remove the warning from your account at this time. To remove the warning, please send the following:

-- Non-utilization of third-party services to damage or abuse another seller, their listings, or their ratings or feedback or reviews.

-- Neither you nor your employees have attempted to damage or abuse another seller, their listings, or their inventory or ratings or feedback or reviews.

-- No other entity misused your account to conduct this abuse.

-- How your account has not violated the Amazon Selling Policies and Seller Code of Conduct:

https://sellercentral.amazon.com/gp/help/G1801

-- Evidence that shows your account complies with the Amazon Selling Policies and Seller Code of Conduct:

https://sellercentral.amazon.com/gp/help/G1801

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Top Tips for Exceptional Customer Service
by Seller_1KYLYkgAlu4xX

As we gear up for the holiday season, here are some tips for ensuring that you are providing phenomenal customer service:

  1. Deliver an exceptional experience: Strive to provide extraordinary service that exceeds customer expectations, encouraging them to return for future purchases.
  2. Be timely, honest, and respectful: Respond to customer inquiries promptly and with integrity, always maintaining a respectful tone.
  3. Take ownership of your responsibilities: Handle all customer contacts related to your products, pricing, availability, technical support, and order fulfillment.
  4. Provide comprehensive support: Be prepared to assist with any issues related to your products, including those on third-party platforms (e.g., iPad or Android versions).
  5. Address feedback proactively: Pay attention to customer experiences with your personnel, policies, and processes, including those of any third parties involved in your product sales or fulfillment.
  6. Maintain clear communication: Handle all service or content update communications clearly and effectively.
  7. Aim for consistency across channels: Ensure that your customer service for products sold through Amazon is at least as responsive and available as your most favorable customer service offered through any other sales channels.
  8. Be prepared for ratings and feedback: Remember that customers may rate your products and performance, and these ratings may be made public.
  9. Respect Amazon's role: Understand that Amazon will handle certain aspects of customer service, such as payment processing and site-related issues.
  10. Embrace the holiday spirit: During the busy holiday season, maintain a positive and helpful attitude, remembering that great customer service can make a significant difference in a customer's overall shopping experience.
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Featured offer elegibility
by Seller_5xvIelIckulp5

I'm not feautred offer eleigble but my metrics are healthy. For this ASIN

Here's my case ID 16702584421

ASIN: B08NR5TBS3

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My brand name was changed without my permission
by Seller_pb6ZwkoNmLRa4
Amazon replied

so the brand for my listing is showing up as “vineen” on the listing page even though the brand has been “E.A. Skin solutions since its creation in 2021. When I try to edit the listing the brand name still says E.A. Skin Solutions so I don’t understand why “vineen” is showing up on the Amazon product page. I have contacted seller central many times but they don’t understand I’m not trying to change a brand I simply want the product page on Amazon.com to reflect the information in listing page . Can someone help me ??

ASIN : B096QTSJC4

GS1 UPC code : 195893131471

Hijacker brand name : Vineen

Your brand name : E.A. Skin Solutions

Case Number - 16665333831

USPTO registered : Yes

: @Seller_RSwABJNHpHnEZ please escalate

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