I want to express how disheartening OTDR penalties have become for sellers who are genuinely dedicated to doing a great job. As sellers, we strive to meet customer expectations and work tirelessly to produce, package, and ship orders on time. There isn’t a seller out there who doesn’t care about doing their best.
But OTDR feels like a metric designed to punish us for circumstances beyond our control. This holiday season, I oversaw every single order, ensuring production happened as quickly as possible. All orders were shipped on time, less 1.59% which I actually did ship on time but didn’t confirm shipment on time due to a short weather related network error. To be cautious, I increased my handling time—which already had buffer time built in—even further to add more buffer time, accounting for potential delays and protecting my OTDR. I even upgraded shipping options at my own expense, often exceeding the carrier delivery expectations set by Amazon's automated templates.
Despite all my efforts, some orders were delayed by carriers—a factor completely out of my control. I reviewed my shipping spreadsheet, and it’s absurd that plenty of items shipped with USPS Priority Mail—which is supposed to take 1–3 business days—took as long as three weeks to be delivered. This is completely beyond my control, and obviously, I want customers to receive their items on time even more than they do.
Unfortunately, automated handling time doesn’t work for me. During the holiday season, I deal with a much higher order volume, and practically, I knew I wouldn’t be able to fulfill certain SKUs with the same speed as during slower times of the year. I needed this extra 2–3 days as a buffer, even though during the off-season, I typically ship faster than the stated handling time.
When I increased my handling time for added protection, my order volume dropped significantly because customers understandably didn’t want to wait. I sacrificed sales to safeguard my account health, only to find that it still wasn’t enough. This morning, I woke up to an alert that my account is at risk of deactivation due to OTDR.
This is not sustainable. Why are sellers held responsible for carrier delays—especially during the holiday season when everyone knows unforeseen issues are inevitable? I even use Amazon Buy Shipping whenever it’s a viable option, but it isn’t always practical or cost-effective for custom products.
Additionally, if Amazon is showing delivery date extensions to customers, which influence their buying decisions, why are sellers held accountable for OTDR on those orders if they arrive before the promised extension date? On my spreadsheet, the field for delivery extensions is blank. Does this mean there was no extension, or does it mean the item arrived before the extension date? If there’s a way to confirm delivery extensions, it would help sellers like me better understand and manage this metric.
Amazon, please consider revising this policy. We’re already doing everything we can to satisfy customers, but we need fairness and recognition that some issues are beyond our control.