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Happy New Year, everyone!

As we head into 2025, I'm curious to know... what three goals are you prioritizing this year?

Share your answers as a reply to this thread. Looking forward to hearing your thoughts!

--

What's Engage with Amazon? I like to think of it as a section of the forums where we can connect and collaborate together as a community. Everyone is welcome to chime into the discussion and share their unique perspectives. There's really no pressure here, just a fun way to engage with each other.

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Amazon replied

I want to express how disheartening OTDR penalties have become for sellers who are genuinely dedicated to doing a great job. As sellers, we strive to meet customer expectations and work tirelessly to produce, package, and ship orders on time. There isn’t a seller out there who doesn’t care about doing their best.

But OTDR feels like a metric designed to punish us for circumstances beyond our control. This holiday season, I oversaw every single order, ensuring production happened as quickly as possible. All orders were shipped on time, less 1.59% which I actually did ship on time but didn’t confirm shipment on time due to a short weather related network error. To be cautious, I increased my handling time—which already had buffer time built in—even further to add more buffer time, accounting for potential delays and protecting my OTDR. I even upgraded shipping options at my own expense, often exceeding the carrier delivery expectations set by Amazon's automated templates.

Despite all my efforts, some orders were delayed by carriers—a factor completely out of my control. I reviewed my shipping spreadsheet, and it’s absurd that plenty of items shipped with USPS Priority Mail—which is supposed to take 1–3 business days—took as long as three weeks to be delivered. This is completely beyond my control, and obviously, I want customers to receive their items on time even more than they do.

Unfortunately, automated handling time doesn’t work for me. During the holiday season, I deal with a much higher order volume, and practically, I knew I wouldn’t be able to fulfill certain SKUs with the same speed as during slower times of the year. I needed this extra 2–3 days as a buffer, even though during the off-season, I typically ship faster than the stated handling time.

When I increased my handling time for added protection, my order volume dropped significantly because customers understandably didn’t want to wait. I sacrificed sales to safeguard my account health, only to find that it still wasn’t enough. This morning, I woke up to an alert that my account is at risk of deactivation due to OTDR.

This is not sustainable. Why are sellers held responsible for carrier delays—especially during the holiday season when everyone knows unforeseen issues are inevitable? I even use Amazon Buy Shipping whenever it’s a viable option, but it isn’t always practical or cost-effective for custom products.

Additionally, if Amazon is showing delivery date extensions to customers, which influence their buying decisions, why are sellers held accountable for OTDR on those orders if they arrive before the promised extension date? On my spreadsheet, the field for delivery extensions is blank. Does this mean there was no extension, or does it mean the item arrived before the extension date? If there’s a way to confirm delivery extensions, it would help sellers like me better understand and manage this metric.

Amazon, please consider revising this policy. We’re already doing everything we can to satisfy customers, but we need fairness and recognition that some issues are beyond our control.

32 votes
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Sales Rank Missing From All Listings
by Seller_16u4wwaJhlRsO

Sales rank is missing from all of my listings. This includes products that have sold recently.

It would appear that this happened around December 22, 2024. On the, "Manage all inventory" page, when I click on a sku that takes me to a sales data page, I can see the blue line that indicates sales as normal, but the green dashed line representing sales rank ends on Dec 22 for every listing I've checked.

All of my products are in the Handmade Jewelry category. I believe handmade was recently merged with the rest of Amazon's regular listings, could that be the issue?

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You don't get to tell me what to charge Amazon.

My prices are normally $16. My sales fell off a cliff on Amazon Handmade last year (Etsy and Makerplace are just fine, so you know it's Amazon Handmade's issue and not my business issue).

I have so much deadweight in FBA that I am trying to get sold because I have so many long term storage fees, so I dropped the prices to $4 just enough to cover fee's and get the items gone from FBA. I've sold about 30 listings this way and since I still have supplies I need to flip them back to FBM.

So I am resetting the listings now to FBM and raising the price back up to the normal $16, and Amazon now is deactivating my listings because of " Marketplace Fair Pricing Policy" What the Fudge amazon. If you didn't ruin Handmade as a viable marketplace, I never even would have had to drop my FBA prices.

This platform is SO UNFRIENDLY to sellers now. You just can't "win" here anymore. No matter what you are trying to do Amazon is here just twisting the knife in any sort of way possible.

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We are among the many counties affected by travel restrictions and business closures in Indiana area. We have several orders with a ship date of today. We've been in touch with Amazon and received SOME positives assurances about account safety, although our late shipment rate will be effected (?). Obviously, this should not be counted against us. Our plant is closed by the county's rule and no carriers are going to be able to do pickups if they want to follow the law. Will Amazon announce anything about this? Today should not count as a shipping day. 30K + people out of power in many areas.

The storm is being covered in many national articles from sources like Forbes and many Midwest publications.

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Prep Category For ASIN B09CC18QQJ '' Open Toy ''
by Seller_PwMHhT8MLOVmQ

i read if the toy is touchable ''open'' , i have to put it inside poly bag, for the Prep Category what to choose ? can i still use No Prep Required even i'm gonna use poly bag

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We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.

The following new requirements will take effect on January 21, 2025:

  • For most product categories, titles may not exceed 200 characters, including spaces.
  • The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
  • Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

We'll host an Ask Amazon event on January 8, 2025, during which our experts will answer your questions about title requirements on Amazon Seller Forums.

For more information, including character limits by product category and store, go to Product title requirements and guidelines.

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Account Deactivated due to Multiple Seller Accounts
by Seller_IPqkIUOS8cdgL

Hello, I have had my account deactivated since October of last year. It was due to a violation telling me that I have another account MVNATURAL which has a violation. I keep trying to appeal this stating that I only have one seller account. I have not open any seller accounts in addition to my own. I keep trying to appeal stating that I dont know what account this is, and I am being asked to prove that it isnt my account. How do you prove that an account isnt yours? I have no information regarding what the relationship is or what within that account is related to me causing the affiliation. Amazon will not tell me what the relationship is, only to "prove" that it isnt my account. I have not had my identity stolen, nor used 3rd party programs, nor have any family/friends use my information. Im totally lost, my products have been disposed of and sent back to me, I had been still paying for the storage fees regardless of my account being deactivated. This is a mistake, I only own 1 seller account.

I keep appealing and keep on getting the same response:

Hello Mark,

We received your submission. Your submission did not include the information as requested on your Account Health page for this violation. We do not have enough information to remove the warning from your account at this time. To remove the warning, view the policy warnings on your Account Health page and follow the steps next to the policy warning to submit the required information.

https://sellercentral.amazon.com/performance/account/health/policy-warnings

What happens if I do not follow the instructions on the Account Health page?

If you do not provide a valid appeal or choose not to appeal the violation on your Account Health page within 14 days from the date on which it was posted to your account, your account will be temporarily deactivated. To learn more about Account Health Rating, review the "Account Health Rating program" policy:

https://sellercentral.amazon.com/gp/help/G200205250

You can view how well your account is doing against the performance metrics and policies required to sell on Amazon at any time. To view your account, go to the "Account Health" page in Seller Central:

https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_ap

You can also view your performance on the home screen of the Amazon Seller app on your iOS or Android device.

-- Download the iOS app:

-- Download the Android app:

Sincerely,

Seller Performance Team

Amazon.com

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Hello Fellow Sellers,

I am reaching out for help regarding a frustrating issue with my Amazon seller account. My account has been deactivated due to being allegedly linked to another account that I have no knowledge of. Despite multiple submissions and providing all the required details, I am unable to resolve the issue and need your advice.

Issue Details:

• Reason for Deactivation: Amazon has flagged my account for being linked to another account, which I am not associated with.

• Actions Taken:

o I have submitted appeals multiple times via the Account Health page, providing detailed explanations and addressing all the concerns raised by Amazon.

o I have answered every question asked by Amazon and have ensured my submissions are complete and compliant.

Possible Cause:

I believe this might have occurred unintentionally due to accessing my account via shared or public Wi-Fi networks, such as those in shopping malls or other public areas. I have never intentionally operated or been associated with any other account.

Current Roadblock:

Amazon’s response to my submissions is always the same:

"We received your submission. Your submission did not include the information as requested on your Account Health page for this violation. We do not have enough information to remove the warning from your account at this time. To remove the warning, view the policy warnings on your Account Health page and follow the steps next to the policy warning to submit the required information."

The main issues I am facing are:

1. Amazon’s System Seems Unable to Understand My Case: Despite addressing all their concerns in detail, Amazon’s system does not seem to recognize the information I have provided.

2. No Option to Upload Supporting Documents: The Account Health page does not allow me to upload critical documents, such as identity proof, utility bills, or any other evidence to substantiate my case.

Request for Help:

If anyone has faced a similar situation or has any insights, I would greatly appreciate your advice on the following:

1. How can I ensure my submissions meet Amazon’s expectations when their system doesn’t seem to comprehend my responses?

2. Is there any alternative way to submit documents or escalate my case for a more detailed review?

3. Any tips or strategies to resolve such issues effectively?

This situation has caused significant stress, and I am deeply concerned about the future of my business. Your guidance and advice would mean a lot to me.

Thank you in advance for your time and support!

Best regards,

Asad Muhammad Khan

Direct Source Store ( Owner )

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0 votes
6 views
2 replies
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Amazon Account Reinstatement Process
by Seller_E6Pdj4sEJMlYh

My Amazon account was deactivated due to a verification issue. I updated all required documents and information and did virtual verification, yet my account is still deactivated. I appealed, but I was told there was not enough information to reinstate my account. Please, how can I resolve this issue?

@Seller_zukQNO61PzGck @Seller_7e4TizkSOVtBf @Seller_RsATYbG9XP0HP @Seller_PIHyltK09pbl3 @Seller_lPQKmFEqyipQQ @Seller_khUF6HPR2AHxu @Seller_t9kvdr2yixQej @Seller_l7Jtck9jxnEA0 @Seller_GEZPMc4CeQfh6

0 votes
0 votes
7 views
3 replies
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Brand Registry Pending, Unable to Participate in Vine
by Seller_dScTUSSKraIej
in group

Hello,

I'm facing a frustrating situation. I recently changed my brand name and applied for Amazon Brand Registry, but my application was unfortunately rejected. I submitted an appeal in November 2024, and it's still pending.

I have all the necessary documentation to prove the legitimacy of my products and brand. However, due to the pending Brand Registry status, I'm unable to participate in the Vine program, which is crucial for product launches.

My private label products have already arrived at the Amazon warehouse, and I'm concerned about the potential impact of not being able to leverage Vine for initial reviews.

Has anyone encountered a similar situation? Are there any alternative strategies for gaining initial traction without the Vine program? Any advice or support would be greatly appreciated.

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0 votes
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7 replies
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