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It’s time for our Forums Spring Sweepstakes! Whether you're a spring selling veteran or just starting your Amazon journey, share your story.


We’re asking experienced sellers: what do you know now that you wish you knew in your first spring season?


Newcomers: what's your biggest spring selling question or concern? Share your tips for a chance to win 1 of 10 $100 Amazon gift cards.


We're accepting responses on this thread only from now until 11:59PM PT on April 25. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. NO PURCHASE NECESSARY. Must be a legal resident of the 50 US + D.C., 18+. and actively enrolled Amazon selling partner with a Seller Forums account. Winners will be randomly selected from all comments. Limit one entry per person. .See Official Rules for details.

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As many of you have known already, For certain categories like clothing and jewelry are shown a reduced image ( non-zoomable ) on amazon.

What's fascinating that some unknown drop shipper could clone your listing, hot linking the images on amazon server( the original image you uploaded ) gets a full resolution image display, on other market places. Using the same amazon backend resources, yet amazon is refuse to display full resolution on it's own market place to benefit the seller who created the listing.

Mind blown isn't it.

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Re Case ID 17532523371

Hello all,

We’re reaching out in hopes that someone from Amazon or another experienced seller can offer insight or assistance regarding a reimbursement issue that doesn’t seem to align with the practical realities of our business model or Amazon’s stated policy.

The Situation:

We recently received a reimbursement for an item that was returned by a customer in “unsellable” condition (flagged as “customer damaged”) and subsequently lost by an Amazon fulfillment center. The reimbursement was automatically processed, but when we reviewed the amount during our regular audit, it was clear that it was substantially lower than our sourcing cost.

When we opened a case to dispute the reimbursement amount, Amazon Seller Support responded that since the item was marked “unsellable,” they applied a 50% reduction in value to determine the reimbursement amount.

The Problem:

This logic might make sense for new, retail-sealed items — but our products are renewed. Every single unit we sell has been previously used. As such:

  • A returned used/renewed item marked “unsellable” does not automatically lose 50% of its value.
  • More importantly, it has not devalued in any meaningful sense from the condition it was originally listed in.

What We’re Asking:

We understand that Amazon’s reimbursement policy allows for adjustments when items are lost or damaged in an unsellable condition. The relevant policy states:

"We will reimburse at a reduced estimated cost of the unit… and we may request additional information or documentation to help us determine this adjusted value."

The key here is that Amazon assumes a 50% devaluation without asking for documentation or understanding the business model. That may be acceptable in some categories, but in the used/refurbished space, this assumption is deeply flawed.

We are happy to provide documentation or sourcing cost proof, but we believe the 50% markdown was arbitrarily applied and not grounded in any real-world understanding of our inventory. It feels unfair that Amazon both lost our item and is now dictating its value without room for nuance.

Request for Help:

  • Has anyone successfully appealed this kind of reimbursement markdown for a used/renewed item?
  • Is there a clear escalation path or team that better understands the refurbished goods category?
  • Can Amazon revise its blanket policy or make category-specific adjustments for renewed sellers?

Any help or guidance would be greatly appreciated. Thank you.

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Any Hope For Getting Reactivated?
by Seller_YbYUYv3Q0kty0

Any Hope For Getting Reactivated?

I had VA's running my account when I first started on Amazon some years ago because I wanted help getting things going quickly. Something happened and all selling options got deactivated other then FBA, which I did for a little bit while I was trying to get my account back. I ended up giving up but now wanted to give it another shot. My account is now fully deactivated and it wants me to submit supply chain documentation for the listed products. I am not able to view any listings, I have no inventory, and haven't worked with those VA's in years now. I tried making another account and it was deactivated right away because it was linked to this account by my social I'm guessing. I tried contacting them and they just told me the same thing I was seeing on my screen and said they aren't the ones who controls reactivating accounts. So it seems I've been permanently banned from selling on Amazon, and the most annoying part is I don't even know why. It sucks losing such a massive platform forever because an item got flagged one time. Has anyone else experienced anything similar and gotten their account back?

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Product Authenticity
by Seller_ldAdu5rk08Ym0
Amazon replied

On April 1, 2025, one of my ASINs was flagged for a product authenticity complaint by a customer who believed it was not an original item. To address this concern, I have consistently submitted a Letter of Authorization, Order Confirmation, Invoices, Tracking Information, and Bank Statements; however, all of these submissions have been automatically rejected. This ASIN is one of my best-selling products, and I have sold countless units, all of which I source directly from the brand. Additionally, I would like to highlight that my business address changed in December 2024, which explains why two of the invoices reflect the previous address while the other two display the new address. I purchase these products directly from the brand.

My submissions are getting rejected and I would need this to be escalated.

@Seller_zukQNO61PzGck@Seller_GEZPMc4CeQfh6@Seller_l7Jtck9jxnEA0@Seller_8hQgfj6OVZYse@Seller_RsATYbG9XP0HP

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Have to say, I take my hat off to them. Nothing but respect for that.

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We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.

In 2024, we invested more than a billion dollars and employed thousands of people—including machine learning scientists, software developers, and expert investigators—to help protect customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.

The report outlines the progress we’ve made, including the following highlights:

  • In 2024, we identified, seized, and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
  • Since its launch in 2020, Amazon's Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
  • Through our continued investment in AI, our improved proactive controls blocked more than 99 percent of suspected infringing listings before the brand owners had to find and report them.
  • Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-percent decrease in the total valid notices of infringement submitted by brands.
  • More than 2.5 billion product units have been verified as genuine through our Transparency program, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, startups, and small businesses.

We remain committed to continued advancements, and we will not rest until we drive counterfeits to zero.

For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.

To report abusive customers or sellers, go to Report abuse.

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Hi everyone,

I’m posting here because I’ve exhausted all my options and I want other people to hear my story. I want this to serve as a notice for those who read other suspension forum posts and think, " that can't happen to me because I do everything by the book and have proper supply chain".

IT CAN AND WILL!

My selling account was deactivated on March 5, 2025, over a single ASIN listing, a piercing aftercare spray, which Amazon alleged was causing “inauthentic” complaints (Section 3 Suspension). I was told that my funds would be withheld and my FBA inventory would not be eligible for removal.

However, I have never received a single customer complaint related to authenticity or any complaint at all for this product. The product has a return rate of just 0.45% (only 14 returns out of over 3,000 units sold). Despite this and the fact that I provided **complete documentation, far beyond what Amazon originally asked for, my appeals keep getting rejected with no real explanation.

Despite the lack of any real issue, I immediately complied with Amazon’s request and began gathering documentation.

Amazon asked for invoices dated within 365 days and prior to 03/05/2025. I provided that, but I also went above and beyond, knowing how often these appeals are denied even when documentation is submitted.

Here is what I submitted:

1) Invoices from my supplier (who is reputable and a known wholesaler!)

2) Invoices from my supplier’s supplier

3) The manufacturer’s invoice to the supplier’s supplier (to show that my product is in fact legitimate and literally ORIGINATES from the Brand themselves!)

4) Certificates of Good Standing from the California Secretary of State and Valid seller’s permits for both companies in the supply chain (both my supplier and my supplier's supplier)

5) Verification links from the California Department of Tax and Fee Administration to confirm permit status

This is a fully documented, legitimate supply chain that clearly shows the product came from the manufacturer and flowed through authorized and legal channels to me.

Despite that, every appeal has been denied with the same message: “We could not verify the transaction with your supplier.”

This is false. I confirmed directly with my supplier that no one from Amazon has ever contacted them about my case. They have received no email, no call, no communication of any kind. Amazon continues to claim they "couldn't verify" something they haven't even attempted to verify.

I’m not the only one. I’ve been watching this forum and others and it’s clear this is a common pattern. Amazon suspends an account with vague claims, requests documentation, then moves the goalposts or simply ignores what’s submitted. Sellers are told to provide more and more documentation, often going two or three layers deep into the supply chain. That’s not realistic, and it’s not fair. I knew that Amazon does this since I watch the forum and I only sell products that I can trace all the way back to the brand. I did everything right in this case. I should not be punished for that.

This situation is financially and emotionally exhausting. I have:

Inventory that I can't access or remove

Funds that are being withheld

No clear process for resolution

A business reputation that’s being damaged without cause

-----------------------------

If anyone here has gone through something similar and has advice, please share. If someone from Amazon is reviewing these posts, I’m asking for help. I’ve done everything right and just want a fair process.

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Hello Amazon Community,

I’d like to seek advice or assistance regarding an unfair refund charge that impacted our seller performance. Here’s what happened:

Order ID: 112-7630690-3985013

Case ID: 17484980351

March 18: A customer claimed they didn’t receive their package, even though tracking showed "Delivered." We provided Proof of Delivery (POD) and the delivery photo as evidence.

March 19: The customer insisted the package was lost and demanded a refund. We explained our policy: For delivered-but-lost packages, we require a police report to process a free replacement to prevent any fraudulent claims

March 20: The customer submitted the police report but then changed their request from a replacement to a full refund. Amazon issued the refund and debited the refunded amount from our account, affecting our performance metrics.

Why This Is Unfair:

✅ We shipped on time and delivered within the promised window.

✅ The carrier confirmed delivery with photo proof (POD).

✅ The package was stolen after delivery—this is beyond our control (force majeure).

✅ We followed policy by offering a replacement (not a refund) upon receiving the police report.

Request to Amazon:

We believe Amazon should:

Cover the refund cost, as the issue occurred post-delivery (Amazon’s responsibility).

Remove the performance defect, since we fulfilled all obligations.

Has anyone dealt with a similar case? Any advice on how to escalate this properly? Any insights, advice, and experiences you could share would be highly appreciated.

@Seller_FJwyF3iu5qxUY @Seller_zukQNO61PzGck @Seller_ovM5p622oIbGp @Seller_GEZPMc4CeQfh6 @Seller_R6oYCnTB9O1Uy @Seller_khUF6HPR2AHxu @Seller_l7Jtck9jxnEA0 @Seller_l3eCP9f1PtJXC @Seller_7e4TizkSOVtBf @Seller_1KYLYkgAlu4xX @Seller_t9kvdr2yixQej @Seller_guPeMXBrBxqyU @Seller_8hQgfj6OVZYse @Seller_PIHyltK09pbl3 @Seller_RSwABJNHpHnEZ @Seller_aEROSwwdnzGiU

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I am in the process of preparing the packaging for my product, which will be packed in a zipper poly bag.

While reviewing Amazon’s packaging requirements, I noted that one of the guidelines states:

“The poly bag must be transparent.”

However, I would like to use a fully colored (non-transparent) zipper poly bag, and I will ensure that the product barcode (X00 label or FNSKU) is printed and placed on the outside of the bag, fully visible and easily scannable.

I would like to request confirmation on whether this type of packaging—a fully colored zipper poly bag with an external barcode label—is acceptable under Amazon’s packaging requirements.

Your clarification will help me ensure compliance before proceeding with production.

Thank you for your support.

find attached sample picture of the fully colored zipper poly bag want to use

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Delivery issues
by Seller_XvrMEhMsUTJiY
Amazon replied

I have a customer demanding a refund for a product not received, however the usps tracking states the item was delivered? How do I resolve this?

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