NEW SELLERS BEWARE! Amazon Suspended Us for “Inauthentic” Product Complaints. We had ZERO Complaints, Full Supply Chain Provided, Still Suspended!

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Seller_qEczx7qJAz7Yr

NEW SELLERS BEWARE! Amazon Suspended Us for “Inauthentic” Product Complaints. We had ZERO Complaints, Full Supply Chain Provided, Still Suspended!

Hi everyone,

I’m posting here because I’ve exhausted all my options and I want other people to hear my story. I want this to serve as a notice for those who read other suspension forum posts and think, " that can't happen to me because I do everything by the book and have proper supply chain".

IT CAN AND WILL!

My selling account was deactivated on March 5, 2025, over a single ASIN listing, a piercing aftercare spray, which Amazon alleged was causing “inauthentic” complaints (Section 3 Suspension). I was told that my funds would be withheld and my FBA inventory would not be eligible for removal.

However, I have never received a single customer complaint related to authenticity or any complaint at all for this product. The product has a return rate of just 0.45% (only 14 returns out of over 3,000 units sold). Despite this and the fact that I provided **complete documentation, far beyond what Amazon originally asked for, my appeals keep getting rejected with no real explanation.

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Despite the lack of any real issue, I immediately complied with Amazon’s request and began gathering documentation.

Amazon asked for invoices dated within 365 days and prior to 03/05/2025. I provided that, but I also went above and beyond, knowing how often these appeals are denied even when documentation is submitted.

Here is what I submitted:

1) Invoices from my supplier (who is reputable and a known wholesaler!)

2) Invoices from my supplier’s supplier

3) The manufacturer’s invoice to the supplier’s supplier (to show that my product is in fact legitimate and literally ORIGINATES from the Brand themselves!)

4) Certificates of Good Standing from the California Secretary of State and Valid seller’s permits for both companies in the supply chain (both my supplier and my supplier's supplier)

5) Verification links from the California Department of Tax and Fee Administration to confirm permit status

This is a fully documented, legitimate supply chain that clearly shows the product came from the manufacturer and flowed through authorized and legal channels to me.

Despite that, every appeal has been denied with the same message: “We could not verify the transaction with your supplier.”

This is false. I confirmed directly with my supplier that no one from Amazon has ever contacted them about my case. They have received no email, no call, no communication of any kind. Amazon continues to claim they "couldn't verify" something they haven't even attempted to verify.

I’m not the only one. I’ve been watching this forum and others and it’s clear this is a common pattern. Amazon suspends an account with vague claims, requests documentation, then moves the goalposts or simply ignores what’s submitted. Sellers are told to provide more and more documentation, often going two or three layers deep into the supply chain. That’s not realistic, and it’s not fair. I knew that Amazon does this since I watch the forum and I only sell products that I can trace all the way back to the brand. I did everything right in this case. I should not be punished for that.

This situation is financially and emotionally exhausting. I have:

Inventory that I can't access or remove

Funds that are being withheld

No clear process for resolution

A business reputation that’s being damaged without cause

-----------------------------

If anyone here has gone through something similar and has advice, please share. If someone from Amazon is reviewing these posts, I’m asking for help. I’ve done everything right and just want a fair process.

1.6K views
62 replies
Tags:Account Health, Deactivated, Product authenticity, Seller Support, Suspended
290
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62 replies
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Seller_OvL8C4BJWiuS9

Bottom line is that there doesn't have to be a "complaint" from a buyer for an authenticity complaint. The brad or another seller or Amazon themselves can flag an ASIN.

It sounds like you didn't follow directions, as they didn't ask you for all the other fluff, that in itself can cause a rejection.

Are you authorized by the Brand to sell their product on Amazon as a 3rd part seller? Do you have a LOA from the brand?

Having invoices from suppliers doesn't give you permission to sell on a marketplace.

"Do you have written authorization or approval from the brand or this company to list and or sell the products from their company? A lot of companies will authorize a supplier, but in their terms of use, you are not authorized to distribute the materials from the site they were sourced from. These suppliers are typically licensed and authorized for sale to the end consumer, no resale. I would suggest reviewing your suppliers terms of use or terms of service and work with the brand itself to obtain a letter of authorization as this will be required at this point to show proof you are an authorized distributor for the concerned brand. So you are additionally aware, if your supplier tries to issue you a letter of authorization, it will not be accepted. They will only accept an LOA if issued by the brand or rights owner only."

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Seller_qEczx7qJAz7Yr

@Glenn_Amazon@Atlas_Amazon@Emet_Amazon

Please help!

And yes, my supplier's supplier is an AUTHORIZED WHOLESALE DISTRIBUTOR, why didn't I buy from them or the brand directly? Because I don't have hundreds of thousands or millions of dollars to spend on a single product.

And before I listed the product / even purchased it, I did a round table with my rep from my supplier and their supplier who is the authorized distributor for the brand and informed them I will be selling these products on Amazon and that I need to have their invoices and supply chain in case this happens and guess what? It happened and I am LEFT STRANDED WITH NO HELP!

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Seller_HRcJa1gdGHeov

Amazon runs all products through a bot, if the bot thinks you did something wrong it will fag the account. Unfortunately we all know how well programmed Amazon's bots are, for Amazon the fakes positives are acceptable collateral damage. Once the bot says you did something wrong the humans who will check your account are going to deny almost all paperwork (invoices, LOA, ...) you supply since it is after and easier for them to do so; Reddit post from what appeared to an anonymous Amazon employee about month ago that confirmed this.

This really sucks, but unfortunately the only thing you can do is keep appealing and hope you eventually get a competent, ethical employee that is willing to due the work necessary to re-instate your account.

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user profile
Seller_Jpr1iJSGbQOdQ

An easier way to sum it up is:

New Sellers-Save yourself grief and don't bother , sell elsewhere

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user profile
Seller_qEczx7qJAz7Yr

@Emet_AmazonPlease help me out!

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user profile
Seller_fWeaYv8QJcDRE

im also facing the exact same issue. What should i do?

40
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Seller_qEczx7qJAz7Yr

@Dougal_Amazon@Jameson_Amazon

Please take a look!

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user profile
Seller_qEczx7qJAz7Yr

@Connor_Amazon

@CR_Amazon

@Nano_Amazon

@Levi_Dylan_Amazon

@Atlas_Amazon

@Michelle_Amazon

@Micah_Amazon

@Steve_Amazon

@Cooper_Amazon

@Quincy_Amazon

Anything??

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Seller_r9wMm8LrE5iKj

A) I agree with "caveat vendor" ... this platform now bl*ws in many, many ways. I am sorry you're going through this, and Amazon seizing your inventory (and possibly reselling it without having a LOA either) and cash is wrong. They reiterate that they aren't the police, just a platform ... so punitive seizure seems out of their bailiwick. It would be one thing if they destroyed goods that had a potential harm to consumers ... but I'd like to see that letter of destruction. We have a business in town that buys pallets of "extra" stuff from Amazon warehouses; I won't be surprised to see your product on the next one that arrives.

B) It doesn't matter if you can establish authentic supply chain, if you can't tick the boxes that a bot or an overwhelmed, undertrained, poorly incentivized rep can follow. What Amazon wants is a letter from the brand saying you can sell ... anything less (or more) is not going to help.

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Seller_Sram36TnVt73c

The brand owner can have you yanked regardless of any invoices you might have. Amazon can create a suspension out of whole cloth if they don't want you selling something they are already selling.

I got suspended for selling a single DVD of a series Amazon was offering for streaming through their Prime service. The customer never complained and the customer was never refunded but 7 months after that sale Amazon suspended me. I don't think it had anything to do with the customer complaining at all.

Basically Amazon is a giant crap shoot and I would never spend money on inventory that I couldn't afford to lose.

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