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It’s time for our Forums Spring Sweepstakes! Whether you're a spring selling veteran or just starting your Amazon journey, share your story.


We’re asking experienced sellers: what do you know now that you wish you knew in your first spring season?


Newcomers: what's your biggest spring selling question or concern? Share your tips for a chance to win 1 of 10 $100 Amazon gift cards.


We're accepting responses on this thread only from now until 11:59PM PT on April 25. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. NO PURCHASE NECESSARY. Must be a legal resident of the 50 US + D.C., 18+. and actively enrolled Amazon selling partner with a Seller Forums account. Winners will be randomly selected from all comments. Limit one entry per person. .See Official Rules for details.

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Premium A+ Content Approval
by Seller_qTBp0T0yf26ll

Hello, I have published 15+ A+ Content across my ASIN's within the past 12 months, and have published a brand story for all of my brand registered products.

How long do I typically have to wait for it to unlock?

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Hello everyone, I successfully activated and opened my Amazon account. Then I listed my product and there were no problems. I received an identity verification violation the other day. They gave me a 3-day period. At the end of the first day, I clicked on the ''Appeal'' button in the account health section and completed the required identity verification and selfie steps and sent them. As in the pictures, a screen saying we will contact you within 2 business days appeared. The account is temporarily closed 2 days after I upload the documents. Then an e-mail came and I received a warning saying ''If you do not upload the requested documents and information within 19 days, it will be permanently closed.'' However, when I click on the violation in the Account health section, the same screen appears again "You have sent the documents and information, we will contact you within 2 days..." In other words, they closed my account but the system perceives it as if I did nothing. But when I click on the objection in the account health section, instead of a document upload screen as in the picture, the same screen always appears because I have done verification before ''You have provided the documents and information. We will contact you within 2 business days''. The communication section is also closed. I can't send an e-mail, live chat or call. When I select e-mail in the Help section, I always get stuck with the automatic bot. Amazon doesn't care. It's been 8 days and I still haven't received an e-mail or an approved account. There are only places in the pictures. When an e-mail is sent, I always get an automatic response. No communication can be established and the account is not opened. What's the problem? Amazon is asking for another document from me, why doesn't anything appear when I click on the appeal section? When I click on contact, I get a warning saying "You are not authorized to view this page". Can someone help?

@Seller_RSwABJNHpHnEZ @Seller_RsATYbG9XP0HP @Seller_zukQNO61PzGck @Seller_guPeMXBrBxqyU @Seller_t9kvdr2yixQej @Seller_1KYLYkgAlu4xX @Seller_F4AbbFj6ovBk3 @Seller_7e4TizkSOVtBf @Seller_khUF6HPR2AHxu @Seller_SBIjJooGeXSQ6

@Seller_d9q1Cuuva8Pjg

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@Seller_4GjtS9k0cnHHv

@Seller_1KYLYkgAlu4xX

@Seller_0LGKv5aIHcC3F

@Seller_ovM5p622oIbGp

@Seller_JT2cdQLa0Oueg

@Seller_nS0jcFQNDLG3e

@Seller_guLNtDGZuva40

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I have many lost inbound cases that have no Reponses in months and no resolution.

CASE ID - 16997783871 , 17532828061 Associated with shipment id - FBA18LTRGSM9

CASE ID - 17532785151 , 17018158681 Associated with shipment id - FBA18LKVNMJ6

CASE ID - 16997626491 , 17531798371 Associated with shipment id - FBA18L99QRT6

CASE ID - 1750078305, Associated with shipment id - FBA18FK6ZFQP

CASE ID - 17411710521, Associated with shipment id - FBA189SNBV3B

CASE ID - 16999354261, Associated with shipment id - FBA18LP3LZH7

CASE ID - 16999436961, Associated with shipment id - FBA18LRLBMXV

CASE ID - 16999931061, Associated with shipment id - FBA18HCKGZ1S

CASE ID - 17018024691, Associated with shipment id - FBA18L1RT34L

CASE ID - 17048376771, Associated with shipment id - FBA18LJPQGPB

CASE ID - 17099929531, Associated with shipment id - FBA18MMFJ6PL

CASE ID - 17108380461, Associated with shipment id - FBA18N6F5RR2

CASE ID - 17162785071, Associated with shipment id - FBA18P5XRNHB

Can any Mode here please help escalate these issues.

@Seller_37l8i4vuvugjG

@Seller_RSwABJNHpHnEZ

@Seller_CnfW62x6yxvJw

@Seller_khUF6HPR2AHxu

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Amazon Buy Shipping Broken - All Orders "AT RISK"
by Seller_EkbLZUYSpmJEy
Amazon replied

April 3, 2025

We have AHT and SSA enabled on all products which all have a 2 day handle time.

Today, we went to purchase our labels and all show "AT RISK" for late delivery for USPS Ground Advantage (less than 1lb). Amazon used USPS Ground Advantage (less than 1lb) to give the estimated deliver by date of April 7, 2025 on all of these orders. When we go to purchase the label, Amazon Buy Shipping is estimating the delivery date to be April 9, 2025 when using USPS Ground Advantage (less than 1lb).

This is dead wrong. How can Amazon use our shipping method to determine the ship by date for an order and then say that the order won't make it there when you go to buy the label if you use the shipping method that was used to determine the ship by date?

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Hi Amazon Team

I am based in Canada, I have Canadian Corporation. I am new to amazon selling. I just put my first application to register brand in Amazon and ended up getting rejection with message ,

"This decision was made since we could not verify the registered business name and business identifier (for example: tax ID number or business ID number) provided by you at the time of submitting the appeal form. "

But I do see that I have used correct business numbers, I also made appeal several times, providing official Canadian Govt. link and also screenshot of what is coming as a result if you put that same business number.

But still I am getting the same reply on my appeal. Amazon team also mentioned in the email "As a precautionary measure, access to your application will be locked for 90 days as you have failed multiple attempts at verifying your business".

As everything seems perfect in my application regarding their rejection message, can you tell me how to escalate this further ? 90 days wait for brand registry application will be a big loss for my about to start business.

Thanks

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Save the date: Amazon Accelerate, our premier annual selling partner conference, will take place in Seattle on September 16–18, 2025.

The three-day event will help you grow your business with:

  • Exclusive previews of new products and features
  • In-depth learning sessions covering a range of new and existing products, programs, and services
  • One-on-one support from Amazon subject matter experts
  • Networking opportunities with fellow sellers

Stay tuned for more information on Amazon Accelerate. In the coming months, we’ll update you on registration, speakers, hotel reservations, airline discounts, and more.

To learn more about Amazon Accelerate or watch highlights and on-demand content from last year, go to the Accelerate events page.

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Account Identiy Verification Problem
by Seller_6mb0UmZWEDuVn
Amazon replied

@Seller_4GjtS9k0cnHHv @Seller_pXiU6IvYm8DUt @Seller_XTq5B9ziYWxSH @Seller_1e0C5VoremnMg@Seller_guLNtDGZuva40 @Seller_d9q1Cuuva8Pjg @Seller_c2KLMXKhUYF3u @Seller_S0CzMoJdhaOmC

I’m facing a critical issue with an Amazon account, and I need your insights. This account has been exclusively focused on private label sales, with no wholesale activity. In the past, only 20–30 units were sold.

Recently, the account rating dropped from 200 to 0 overnight. Amazon sent an email stating a compliance violation related to identity verification and gave us three days to resolve it.

We immediately completed the required verification and submitted all necessary documents. However, the status still shows as "pending."

Has anyone faced a similar issue? If so, how long did it take for your account to be reactivated?

Are there any recent updates from Amazon regarding account verification?

What’s the best course of action in this situation?

I contact Amazon support, and they assured me that the account would remain active once the verification is completed. However, I’ve spoken to multiple sellers who submitted their documents the same way, and yet, their accounts were deactivated without any response from Amazon.

This is highly concerning, especially since my account has a history of private label sales. I also spoke to someone who created a new account and faced the same issue. It seems Amazon is conducting broader verification checks, but the process is unclear.

Additionally, I noticed a "payment due" message, even though all payments have been cleared. There are no Section 3 violations or any other compliance issues just this verification delay.

𝐈 𝐚𝐥𝐬𝐨 𝐜𝐚𝐦𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐜𝐚𝐬𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫 𝐅𝐨𝐫𝐮𝐦𝐬. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐜𝐡𝐞𝐜𝐤 𝐭𝐡𝐞 𝐩𝐨𝐬𝐭 𝐡𝐞𝐫𝐞:

[https://sellercentral.amazon.com/.../5b6b408d-d22a-4c51...]

Moreover, I’ve spoken to multiple sellers on Facebook who are also experiencing the same issue. It’s frustrating that Amazon is not providing clear communication or proper seller support. 𝐈𝐟 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐚𝐭𝐥𝐞𝐬𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐮𝐬 𝟏𝟎–𝟏𝟓 𝐝𝐚𝐲𝐬 𝐟𝐨𝐫 𝐯𝐞𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐢𝐧𝐟𝐨𝐫𝐦 𝐮𝐬 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐮𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐚𝐫𝐤. 𝐚𝐧𝐝 𝐭𝐡𝐫𝐨𝐰𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐨𝐧 𝐥𝐚𝐬𝐭 𝐦𝐨𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐩𝐚𝐧𝐢𝐜.

Currently, our client account is still active, but the three-day deadline is worrying. From what I’ve seen, accounts that didn’t receive a response within the deadline were deactivated without any explanation.

Is this a new policy update from Amazon?

What steps should be taken to avoid deactivation?

I’d appreciate any insights or advice from fellow sellers. Your support means a lot!

This is incorrect and i believe this is glitch alot of seller are facing this even theri account is new or even i have talk with 3.5 years old seller account they are also facing this same issue so please let us know please fix this.

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I am here today for help, if mods can look into it this would be great. If someone can tag them for me would be great. Thanks

The the past several weeks the customer (always different names) keeps buying 2-3 of my ASINS and drop ships it to different locations around country FBM. After that they open a return request and return some random junk, sometimes just pieces of paper. How do I know if this is the same person? Easy, all the returns were dropped in Ontario, California UPS. All the tracking show that it's been coming from there, even though the original address on label is always different, all around country.

I opened T safe claims, i get reimbursed, however i still get charged for return label. Also i been spending a lot of time documenting, taking pictures and submitting it.

Here are some of these order.

114-8720681-2860267

113-0321539-3822626

113-2000529-3352225

112-6158731-6735402

112-8111882-8666617

114-3023231-0538643

113-0679097-9522657

112-3426606-5339453

112-5665376-5313033

112-7586125-1789800

112-5770545-4656228

112-7872195-9599436

112-8106046-8802631

These 3 new orders are I believe are also part of this gang 112-7959758-3348210, 113-9973143-8054612 and 112-9306849-5590629. How do it know? Because these ASINS have buy box for my FBA listing, but they specifically go down and buy FBM offer. No one else buys these like this, only this person.

I am tired of spending so much time and energy on this fraudulent buyers. Is there anyway mods can look into it?

Thanks

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Cannot access brand registry brand
by Seller_WIPREmBx2OG86
Amazon replied

We are an authorized brand partner and ambassador of a brand that is currently on Amazon. The employee who registered the brand on Amazon no longer works at the company and now we can't access the seller central or brand registry page. Please help me recover the account. I'm happy to provide all necessary documentation. Please help as the brand now has been left unattended and nothing can be updated.

@Seller_t9kvdr2yixQejyou've help others resolve situations like this. Please help!

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Hi Everyone,

Some of you may have seen my previous post(s) regarding stolen product. I am going to change my approach, in the hope of getting some constructive helpful advice.

Consider - Your inbound shipments suffer significant enough theft, whereby your PDP is constantly "Currently Unavailable", or only showing less than a days sales - "Left in Stock". Suffice to say, sales are tanking as a result with no support in sight. To stop this happening, the only alternative appears to be to switch to FBM. However, you have just recently discovered your product has been tagged as "Amazon's Choice | Overall Pick". If you switch to FBM, you lose this valuable endorsement and potentially a huge increase in sales ...

So the question is: What to do??? its a quandary for sure....!

Please chime in, I would greatly appreciate any and all advice...

Cheers,

AJ

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