Hello sellers,
We are the owner of several trademarks, 2 of which are registered on Brand Registry, and we have been unable to access the report a violation tool due to "abusive conduct" for years. Despite this we've continued selling without Brand Registry protection, and our business on Amazon has grown substantially in the last few years. We are one of the top 3 sellers in our category.
The issue began when a former employee mistakenly reported a seller’s offer as counterfeit when, in fact, it was not. Since then, we’ve submitted multiple appeals, explaining the situation, acknowledging the policies around Brand Registry's lack of distribution agreement enforcement etc., and providing detailed plans of action to ensure compliance. Unfortunately, every attempt has been rejected.
Now, after registering a new trademark, we attempted to add it to Brand Registry, and it was immediately declined - the reason was that we are not eligible for Brand Registry. Appeals were declined, stating we engaged in "abusive conduct".
This is simply crippling our business. We cannot edit certain attributes of listings under our own brand without it being Brand Registered, so we cannot confidently establish a brand presence on this platform. We would like to invest in advertising but we cannot do so if we cannot be sure that we will be able to fully take advantage of the brand protection features our top competitors all have access to.
It seems like we're screaming into the void and all our appeals are automatically declined. What can we do? We're open to any and all solutions at this point or other methods—regaining access to Brand Registry is absolutely critical for our business.