Hello,
Our Amazon account was deactivated on October 8, 2024, under Section 3 due to concerns regarding product authenticity, despite there being no customer complaints or policy violations. We source all products legally and directly from the brand owner and rights holder, maintaining a legitimate supply chain.
Our supplier, who is the brand owner and rights holder, issued an invoice dated July 26, 2023. Our first sale took place on August 16, 2023, and our last sale was on May 21, 2024. Due to the presence of sellers on the listing who were violating MAP policy, we did not place further orders with our supplier, the brand owner and rights holder, after our last active sale. The non-compliant sellers on the listing were causing brand value erosion, negatively impacting our sales, and generating consumer concerns by creating erratic price fluctuations on the Amazon platform.
Our appeal submission to Amazon included comprehensive and detailed documentation: our invoice, a Letter of Authorization, a Letter of Verification (signed by the brand, affirming the authenticity of our invoice and LOA), USPTO records of the relevant ASIN, official email records with the brand, verification of the brand's phone number on their official website matching our documents, and a previously accepted Case ID for the relevant ASIN that confirmed reimbursement from Amazon. Despite submitting this exhaustive evidence, our appeal has been rejected three times by the reviewing team.
As an authorized seller with direct brand authorization for this ASIN, we are struggling to understand the reasons for these denials. We believe the issue may be related to Amazon’s 365-day invoice requirement, even though our last sale of this ASIN was six months ago. Our invoice spans all products sold from the first to the last order, thus covering the required 365-day period. We have received no counterfeit claims or complaints from customers, and it appears this concern may be related to a general issue with the ASIN.
Our supplier, who is both the brand owner and rights holder, fully supports our partnership and has stated their willingness to verify all our documentation’s authenticity and legitimacy with Amazon. When we consulted with the Amazon Health Team, they confirmed that our documentation was more than sufficient, stating that our appeal was thorough and should be accepted with the additional evidence we provided beyond the invoice alone. However, despite this feedback, we received a negative response from the review team.
We conduct our business in full compliance with laws and Amazon policies, with a supply chain that directly involves the brand owner and rights holder of the products we sell. We are legally authorized by the brand owner to sell these products, and we operate on Amazon as an honest and trustworthy seller, committed to upholding transparency and integrity in all our commercial activities.
How can we resolve this issue? Despite fully complying with Amazon’s policies and operating lawfully, we are now faced with this significant challenge.