Hello seller forums community!

With the Big Spring Sale season closing, it is a great time to shift focus towards preparing your operations for Prime Day.

While event dates have not yet been announced, this recent News Announcement contains available information, and the Prime Day readiness playbook will walk you through all things preparedness, including key dates, planning for promotions, best practices for preparing inventory, and much, much more.

As you examine inventory and consider promotions to offer, keep in mind the following key dates for deal and promotion scheduling:

• March 18, 2025: Deal scheduling opens for Prime Day in Seller Central, including Prime-Exclusive Best Deals and Lightning Deals.
• May 5, 2025: Prime-Exclusive Price Discounts submissions open for Prime Day, and will close six hours before the end of the event.
• May 23, 2025: Deal scheduling for Prime-Exclusive Best Deals and Lightning Deals for Prime Day closes.

To ensure your products are Prime badge-ready by Prime Day, make sure your inventory arrives at our facilities by the following dates:

• June 9, 2025: FBA shipments with “minimal shipment splits” option selected
• June 18, 2025: FBA shipments with “Amazon-optimized shipment splits” option selected

If you are using the Amazon Partnered Carrier program, make sure your inventory is ready for pickup 14 days prior to the dates listed above to allow time for transportation to our facilities.

As we get closer to the event, let us know what questions you might have, and keep an eye on the seller forums for more Prime Day resources, best practices, and instructional content!

Best,

Danny