Clarification of Amazon Vine review policy
We're providing clarification on key Amazon Vine policies about review aggregation and review limits.
We aggregate reviews at the parent ASIN level, not the product variation level. We recommend that you enroll all related product variations together, plan your ASIN mergers strategically, and consider review limits if you decide to merge products after they have received Vine reviews.
Each store has the same limits on the number of Vine reviews that can be retained, based on the following enrollment tiers:
- Top tier: Enroll 11 to 30 units to retain up to 30 Vine reviews.
- Middle tier: Enroll 3 to 10 units to retain up to 10 Vine reviews.
- Free tier: Enroll 1 to 2 units to retain up to two Vine reviews.
When you merge two or more separate parent ASINs under a new parent ASIN, only the maximum number of reviews for your highest enrollment tier will be retained. For example, if you merge two products that are enrolled in the top tier with 30 reviews each, your new parent ASIN will retain only the 30 highest-quality reviews.
For more information, go to Track your Vine reviews.
27 replies
Seller_zSWez2Mzpdboa
Vine really doesn't provide any value, just another amazon money pit.
Seller_7dTkvTYiSA1CB
Will VINEs made by the same ASIN at different sites be affected by this policy?
Seller_sC7nYG3ctoCiY
I would like to ask, how does the new rule say that the highest quality review is the highest quality review?
Seller_2QdpxBKjB9fNe
I have a few questions, hope to amazon team can answer.
1. After two ASIN get 30 vine reviews and merge them into one parent ASIN, only 30 reviews can be displayed, so will the number of ratings be 30 or 60?
2.When did this regulation come into effect?
3.Will listings that have successfully merged vine reviews from multiple ASIN be affected by this rule?Before the VINE reviews will display only 30 of them?
I look forward to receiving your reply. Thank you.
Seller_IoplpVYm9hFBz
这不合理，应该在卖家注册VINE计划之前就把这项规定明确，而且我认为不该影响在4.15已经注册VINE的卖家。
Seller_RWmXO9GUVS4Pt
What about if the reviews are synced for international items? For example, if the US and Canada each do 30 vines, how many will the US ASIN actually show?
Seller_EBJLqD6wvVutG
I hope Amazon can crack down on those, who do brushing, brushing volume, new products on the shelves in a few days, get a lot of 5-star reviews, how do they do it, the product is really no flaws, all 5-star reviews, and a lot of 5-star reviews.
Seller_ZRCOHkVsjDGpp
Hello, will only 30 high-quality Vine reviews be displayed without affecting the number of reviews displayed?
Seller_UQl2zi2uIKnFt
We have 6 Child ASINs that we enrolled in Vine just 1 month ago. That cost $1200 in Vine fees plus all the free product and FBA fees. The plan was to variate them together and have a parent with 180 reviews.
If we did that now, will the parent have 180 ratings/reviews or 180 ratings that include 30 reviews or just 30 ratings/reviews? If we variate together and then kill the parent later, does the Vine reviews we paid for already but weren't retained on the parent ASIN get returned to the orphaned child ASINs again?
