I started my own postcard line recently on Etsy, and I sent a few products to Amazon just to see how they’d sell on FBA. One of my products is $6 for 5 postcards, which is more than I want to charge, and the other is $15 for a value pack of 30. I tried to figure out the FBA fees before I got to Amazon and they didn’t seem too bad, but the $6 product has a projected $4.47 in fees. The $15 product has a more reasonable $5.65 in fees. Postcards are cheap to print, but I don’t think I’ll break even on that $6 pack even though I want to lower the price, and I definitely won’t be compensated for my time. I only sent them five of each product, and I felt like that was a reasonable gamble, so I’m not out much no matter what happens.
Is there an ideal price that you shoot for when you’re developing your new products?