Hello,
I'm preparing to create a new listing for a plant-based protein shake under the following category:
Grocery & Gourmet Food › Beverages › Bottled Beverages, Water & Drink Mixes › Meal Replacement & Protein Drinks › Protein Drinks.
The product is a protein drink powder made with ingredients like pea protein, rice protein, and other beans and vegetables, designed to be mixed with water or almond milk into a smooth, plant-based beverage.
It is not marketed as a dietary supplement — it’s positioned as a food product for everyday nutrition, similar to other protein shakes listed in the Grocery category.
Previously, when trying to list a similar product, I encountered a restriction where it was mistakenly classified under Diet & Sports Nutrition › Sports Nutrition › Protein › Blends, and I could not request approval to sell.
To avoid any similar issues, I would like to confirm:
- Will I be able to list this product without needing additional approval?
- Is there any risk it could be mistakenly flagged as a supplement again? (For example, should I avoid using the terms "vegan," "plant-based," or "protein shake" if I want to clearly position it as a food/snack?)
- Is there any better recommended category to ensure smooth listing approval?
FYI, my brand already got approved for Grocery & Gourmet Food .
Thank you very much in advance for your support and clarification!