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On Feb 23rd there was a sudden change to the used "buy box"(featured offer used) in the books category.

For as long as the  used "buy box" in used books has been around, it has favored FBA sellers. Now on about 50% of all book detail pages, seemingly randomly, it is no longer favoring FBA like it was, night and day difference. This change is affecting all sellers across the board.

I understand if this is a change to the ruleset for the Used buy box. I just want to make sure it is not a glitch, an unintentional change made when there were other changes made to the formula/ page format. 

9 years ago, a very similar issue came up, and the forum moderators were very helpful in resolving it. My business is at a standstill until we can know which direction this is going, would be so grateful to get some direction.

Can a moderator here contact the appropriate internal team and confirm if this is a glitch or a change?

@Seller_l7Jtck9jxnEA0

@Seller_zukQNO61PzGck

@Seller_8hQgfj6OVZYse

Would really appreciate it!! :)

Thanks!

Some example Asins old ruleset:

0385336667

0593060512

0300064624

0847838404

Some example Asins new ruleset:

1890087475

0062334697

0020425716

0810981165

Hi. New seller here. I want to create brand registry for a pending trademark. Now I've read in other messages that it is very important that address in USPTO database matches address in seller account. Problem is that USPTO public database only shows mailing address which is different than my amazon seller account. Amazon seller application didn't give me a option for mailing address. Now my trademark filing receipt does show a matching domicile address with my seller account, and the email address is the same.

Now my question is Do I need to change mailing address in USTPO - I'd rather not as it would take a while till they update the database.

My other option is to just go ahead with the brand registry application and on the brand registry application page it shows that a email verification will be sent - so that would work. Alternatively I can send amazon my filing receipt which shows domicile address - which does match.

I would do that - but I am afraid to create negative computer generated triggers, which may cause more complications. so I am hesitant.

Kindly advise - Thank you for all your help.

I’m reaching out regarding a recurring issue with a customer who has ordered and canceled the same item nine times over the past four months. Each time, the cancellation request comes after the warehouse has already picked, packed, and printed postage, creating unnecessary hassle and logistical challenges.

Given the nature of our products—intimate items that cannot be returned—we go out of our way to accommodate cancellations until the very last moment before shipment. However, this pattern of behavior seems excessive and potentially intentional. It’s unlikely this is simply an indecisive buyer, given the frequency and duration of these cancellations.

I’d like to understand what recourse we have to block this buyer from purchasing this listing to prevent further disruption. It seems unreasonable that we would have to continue allowing this pattern to repeat. Any guidance on how to handle this situation would be greatly appreciated.

Looking forward to your advice.

I have been selling a supplement for a going on six years. The repeat sales makes up at the very least 60%. The refunds are mostly due to undeliverable addresses. Why Amazon can't check that one beforehand escapes me , but I digress.

+- Twice every year do I get a complaint from a customer that claims the product is not authentic. Now I have to scramble to prove that the product is perfectly on the up and up. A lot of time goes into this, sometimes Amazon even pull my product so now its not available for sale. Huge stress involved. This is an important part of my income after all.

Dec 2024 I had such a complaint. Eventually the product was "approved " again by Amazon. A couple of days ago I got another inauthentic complaint. Here we go again. Product is yanked , not available for sale. Sellercentral is up to their usual tricks of NEVER EVER approving your documentation the first couple of times. They always need more, although they never tell you what they need.

My question is, why can't Amazon goes to bat for the seller for a change. If they audited my product less than 12 months ago, why can't they tell the complainer that the product was good according to their investigation. If the customer wants their money back, then so be it. Keep the bottle. Amazon does it anyways and the seller just have to smile and eat the costs.

Why Amazon are you doing this to your sellers? Why not get smart and reasonable about it?

We have products that have listed in Amazon Canada last year, recently when we create the listings in Amazon US, but didn’t success and got the error code 5995 with message below:

[You may not change the brand name on this ASIN. Use the brand name currently shown on the ASIN detail page. If you believe you are using the correct brand name, contact Selling Partner Support and mention the error code 5995.]

We haven’t change the brand name since it is our own brand, we have contact seller support team but it don’t help, can anybody help me to solve this issue.

As a long time Amazon seller I am writing to express concern and requesting clarification regarding recent changes to the Buy Box (Featured Offer) functionality, particularly as it relates to FBA sellers. The lack of communication and transparency surrounding these changes has created significant financial stress for many sellers. We have noticed a substantial shift in visibility to FBA listed items and a lack of sales due to a seemingly new Buy Box allocation process in the books and media categories. As FBA sellers, we rely on communication in order to make informed decisions about our businesses. The lack of communication is leading to significant uncertainty and a possible detrimental outcome to our financial stability. We need answers.

账户状况的知识产权投诉中假冒商品（不带测试购买）已经申诉成功（邮件回复已删除绩效），但是绩效还没给我消掉，请问是什么原因

Hello I have my ASIN blocked due to the following reason:

Please update CPSIA Warning Attribute in detail page.

I did updated the detail page, after which I got as an answer I need to wait 15 business days?

I don't even understand what's missing since I got my CPSIA, updated all the papers, I talked to three agents who told me nothing else was needed, and out of the blue, this happens.

I hope you understand I can't wait like two months to sell my product after I was completely misinformed by literally every agent I talked to.

CASE 17329966351

I like to bring to immediate attention to ongoing serious concerns with our ASIN B0DJPS8CT4. We have identified a third-party seller who repeatedly hijacks this ASIN for our OHaai pimple patches, engaging in disruptive pricing manipulation. This unauthorized seller specifically appears during the morning hours EST and disappears by night EST,now as well by 8.10 PM EST they vanished as they know traffic reduces and I can't sell indicating a pattern that aims to exploit peak shopping times to affect our sales negatively. This hijacker sits on my listing in the day time when potential sales happen and continuously ruining my sales and pulled off my Amazon Choice badge, by night they disappear knowing traffic is less and I can't get enough sales. Additionally, I am worried that my loyal customers would have mistakenly purchased that seller's product during the times where they owned the buy box. This will affect the buyer gives them disappointment leading to leaving negative reviews and impacting my brand's reputation.I sent them a warning message after which they pulled off in the night, this event happened on 6th March & today same time, they pop up again in the EST morning. I hope tomorrow again I don't get hit up. Seeking solid help from the tech team investigating this.

Over the past few days, this seller has intermittently appeared on our listing, aggressively undercutting prices. This forced my automated pricing system to match these lower prices, eventually triggering an inactivation of my listing due to a potential pricing error. I have since had to disable automated pricing to regain control and prevent further financial damage.

This situation has resulted in direct sales impact and potential customer dissatisfaction from counterfeit, low-quality products. These issues have led to increased negative reviews and have twice cost us the Amazon's Choice badge, significantly harming our brand's visibility and customer trust.

Today, I have issued a formal warning letter to the unauthorized seller in an attempt to cease their activities. Attached are the Helium hijack alert history and all pertinent screenshots, documenting the fluctuating presence of this seller and the impact on our listing. I have been chatting with several seller support associates, reported violation from brand registry as well, spoke on a call but I am severely impacted, lost my badge, my sales and with so much difficulty & struggle came to this & now this hijacker damaged the whole stuff.

Seeking real HELP!