Hi everyone,
Since January 1, 2025, I’ve been living a nightmare.
I haven’t been able to sleep, and every morning, I wake up to the rejection letter from Amazon. I have been an Amazon seller since 2015, specializing in brand-name perfumes sourced from legitimate wholesalers.
On January 7, 2025, my seller account was deactivated. Initially, when I received the “under review” notice for Section 3 on January 1, I thought it would be a simple case—just like in 2020, when I faced a similar issue. Back then, I was reinstated after submitting a Plan of Action (POA) stating that I would work with authorized wholesalers. From that time, I validated my invoice with Amazon when it comes with authentic complain or approval brand item. So, I believed I had secured reliable suppliers whose invoices were previously accepted for listing approvals and reactivate the listings.
Now, Amazon is rejecting these invoices and is demanding Letters of Authorization (LOAs) instead. Unfortunately, my suppliers—who operate within the grey market—do not have direct LOAs. However, they can provide their own authenticity statements confirming that they only sell **genuine** products.
Through my research, I’ve learned that the fragrance industry has a well-established grey market, where distributors acquire authentic products through parallel channels without direct brand authorization. This does not mean the products are counterfeit—grey market goods are legal in the U.S.** Yet, Amazon seems to be operating under the assumption that I was selling counterfeit items, which is simply not true.
What frustrates me most is that I have conducted test purchases from other sellers who are actually selling counterfeits, yet their accounts remain active. Meanwhile, honest sellers like me are left without support, struggling to reinstate our accounts.
I have dedicated 10 years of my life to selling on Amazon. I’ve always followed the rules, worked hard, and never engaged in anything illegal. But now, Amazon refuses to listen to my appeals, likely because I’m just a small third-party seller.
I don’t know what options I have left. It’s been over a month, and I feel completely helpless. I know I’m not alone—many other sellers are in the same situation. If anyone has experienced something similar or has advice on what steps I can take, I would really appreciate your help.
I hope everyone don't need to worry about issues like this.
Thank you.