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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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1 vote
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8 replies
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I have made an agreement with a brand seller that the brand seller will sell all its FBA inventory of an ASIN to me and grant the license to me selling its product under its brand name on Amazon. I have setup my own Amazon account already, but don't know what should be the next step for transfer all the current FBA inventory to my Amazon account.

Looking for an advice. Thank you.

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0 votes
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4 replies
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"Buy Amazon Shipping" protection problem
by Seller_hJqLWFATYG5X1
Amazon replied

We have been using "Buy Amazon Shipping" service for all of our orders for a long time. However just 2 weeks ago, a buyer filed an A-Z claim as "item not received". The carrier UPS has the order delivered to the correct address. The claim was denied by Amazon and then the same claim was reopened and granted. We are very much confused. My other post was replied by some Amazon support but got no where as of today.

I am very frustrated at this point. It is a high valued item and we are out of money and also got a dent.

Please help!!!!!

Thank you all in advance.

1 vote
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3 replies
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I just sent 200 units FBA under one asin on 11/6/2024. Current status is inbound still because its going across the country. As of yesterday, the asin shows INACTIVE> and to click on fix listing issue. After clicking on fix listing issue, it shows Offer was removed 1 day ago | Request selling approval for policy compliance.

I obviously was already approved to sell or I wouldn't have sent it in. But even worse, it does not let me apply to sell again. Instead it shows RESTRICTED. I called in to Amazon customer service, and the rep told me that either the brand or the vendor chose to restrict it to third party sellers like me. But also they changed the category to industrial. This is a baking mat for cookies, it is not industrial.

Either way, are my items that are inbound not going to become active? If not, is there anything that can be done? If nothing can be done, then am I seriously responsible for the inbound and removal shipping costs when I did nothing wrong? Amazon should cover that cost since this was done to me out of my control. I have never been in this situation. HELLLP

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Section 3 review
by Seller_vB30cIuwLy2Ev

Hello,

I am a new seller and my account has been under section 3 review (for 1 ASIN) for 3 months now. During this time, I am unable to withdraw my funds and it has greatly affected my ability to continue selling. Amazon keeps sending me emails to ask for various documents (such as invoice, shipment tracking, company ID, bank statement...) and I have responded to every single email and provided the requested documents. However, there has been no decision and all I received has been emails asking for the same info over and over. It is incredibly frustrating and I am hoping that someone on here could share their insights and experience regarding this. Thank you in advance

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2 replies
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I had clearly written the following description of an issue that potentially may harm my business. The response from Amazon relates to a different situation. My question is how to get Amazon to relate to the issue? Here is what I had written.

There is a negative review that we feel violates Community Guidelines.  Based on the photo, there are two separate findings clearly showing misleading information geared at harming our business. The photo would mislead the buyer into assuming that the product is intended for restoring carpet color. This product does not claim to restore carpet color. Its function is to prevent further damage from small bleach stains. Further more, the image suggests the usage is for larger spots other than small drips and drops. We would appreciate an honest evaluation of this review based on presenting incorrect applications of the product. Thank you for your time in reviewing this concern.

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2 replies
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Every time I restart my computer I have to complete two step authentication to login to Amazon Seller Central on Chrome using Windows 11.

I am NEVER given an option to click so that my browser is remembered. VERY ANNOYING.

Anybody know how to fix this problem?

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0 votes
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1 reply
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This compliance initiative could have positive implications, but the specifics are crucial. We urgently need clarification before committing to the high costs of testing. Here are our key concerns:

1. Reseller Responsibility: Will individual resellers also be required to conduct compliance testing, or will they simply rely on the brand owner to complete testing and benefit from the results without contributing?

2. Testing Costs: We were quoted $5,400 USD for basic compliance testing for a single product. This expense makes selling OTC ophthalmic products on Amazon prohibitively expensive. It would be unreasonable if only the brand owner bears this burden while resellers benefit at no cost.

3. Existing Test Results: Our company has already conducted third-party testing that meets all compliance requirements. Amazon should provide clear guidance on how prior testing can be utilized to streamline this process and reduce costs for responsible brand owners.

Given these concerns, our company requires immediate clarification. Without satisfactory answers, we may reconsider continuing sales and advertising operations on Amazon. We strongly urge Amazon to leverage this requirement as an opportunity to enhance product safety by supporting responsible brand owners who already do frequent testing and discouraging unauthorized resellers from exploiting the system.

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As a small, women-owned, family-operated business, we take great pride in conducting our operations in full compliance with Amazon's ethical and business standards. However, we were recently notified of a counterfeit violation, which has led to the deactivation of our seller account.

We fully understand that counterfeit products are strictly prohibited on Amazon. For this reason, we source all of our products directly from reputable and trusted suppliers. We are confident that we have never sold counterfeit products in our Amazon store. We hardly understand why we received this notification. There seems to be a mistake, so we emailed the brand owner to resolve this misunderstanding. We informed them where we purchased the products and provided all the documents to prove that we did not sell counterfeit items.

The company's Senior Director of E-Commerce replied to us, stating in the email, “You are absolutely not a small, women-owned, family-operated business. You have over 40 Amazon Seller accounts, some of which have been found carrying counterfeit products of ours. Due to the severity of the situation, we have a good faith belief that your products are counterfeit, and we will not be retracting the violation.” It is totally unacceptable for such a major brand to unjustly blame other sellers like this. We are a small company and we have only one Amazon account.

We upload all documents, including the brand's reply email to Amazon, to demonstrate that we did not do anything wrong, but unfortunately, our account remains inactive.

We just want to ask: is this fair?

Thank you.

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1 vote
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14 replies
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Hello ,I am reaching out regarding a 1-star review left by a customer on my product listing. The customer mentions that the solar panels they received were damaged during transport. However, as the entire shipping process, from the Amazon warehouse to the customer’s address, is fully handled by Amazon, this issue falls under your responsibility, not mine as the seller.

Furthermore, the message associated with this review clearly states:

Message from Amazon: "This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience."

This confirms that Amazon assumes responsibility for the delivery experience.

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0 votes
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2 replies
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I'm so hopeless. Does anyone have any idea?

My product was assigned to a wrong category, I opened many cases, and it didn't work.

I also tried uploading a flat file and changing it like that, but it also didn't work.

Last time I even opened a very detailed case with many photos showing the usage of the product, many explanations, and various proofs, and it still didn't work.

I can't see any reason why my product is related to the wrong item type, when it is totally irrelevant. I am truly hopeless. Can anyone help me?

Thanks a lot

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3 replies
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