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Welcome to Seller Forums

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Hi Sellers,

Welcome to our Ask Amazon Q&A focusing on your questions about Transparency! This thread will be open today, November 21st, from 8 am to 5 pm PST.

What is Transparency?

The Transparency program helps brands stop inaccurate and counterfeit products, improve customer engagement, and gain valuable insights into their supply chain. With Transparency, you can:

  • Verify product authenticity: Use unique codes to ensure that only authentic, accurate items are shipped to customers. Whether they’re fulfilled by Amazon or shipped directly by a seller, your products can’t be sold in the Amazon store without this Transparency protection.
  • Engage with customers: Connect with customers post-purchase. Both the Amazon Shopping and Transparency apps allow customers to scan codes to confirm authenticity and access promotions, videos, posts, or other content about their item.
  • Optimize your supply chain: Get additional insights on your units at the batch or lot level, helping you identify supply chain issues, diagnose root causes, and implement solutions with minimal disruption to your business.

For more information, please go to the Transparency program page.

If you are already enrolled, or thinking of enrolling in Transparency, we would like to hear from you! Please include any questions you have regarding Transparency in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.

Thank you for joining our Ask Amazon!

Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.

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Every time I restart my computer I have to complete two step authentication to login to Amazon Seller Central on Chrome using Windows 11.

I am NEVER given an option to click so that my browser is remembered. VERY ANNOYING.

Anybody know how to fix this problem?

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Thanks amazon
by Seller_Y262O9Ep3I1RD
in group

Who at amazon do we have to thank for destroying the search results just in time for Christmas? Most of the results bring people to cheap overseas trinkets and garbage rather than handmade shops.

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Wow. So, I've been hit with 3 separate return to senders via USPS in the last month, and ALL 3 had been opened by the the recipient. Of course, USPS policy is to NOT accept these returns, but they've done it anyway. 2 of them were Flat Rate envelopes that were so obviously opened it was ridiculous! See the photos.

I was able to make a claim for one, but one came through with the merchandise just returned. weird. but beware.

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Product Bundling Policy
by Seller_G5WlJvCBS7AwE

I have an ASIN that belongs to Clothing shoes and accessories category. Which I received a Product Bundling Violation. when I try to reactivate the listing I am requested with Invoice (which was provided) and Images of real life of the Bundle (which i did sent them). 2 days later I received a general response from Amazon saying that.

Hello

Thank you for your submission. We reviewed the information you provided and determined that the ASIN below is in violation of the Product Bundle policy and is not eligible for reinstatement.

Listing bundled products where the primary product in the bundle is from the Video Games category or is a "Books, Music, Video, or DVD" (BMVD) product is against our policies:

https://sellercentral.amazon.com/gp/help/G201165970

Examples of ASINs that do not follow this policy:

THE EXAMPLE IS THE ASIN IN QUESTION.

I called Health support and the say that they don't know the reason and that seller support do not tell them the reason per policy. That i should send an explanation on how my listing does not violate Bundle Policy.

This listing its of 2 brands were the more expensive is the brand on the detailed page. The images are correct. the bullet point 1 says that is a bundle and how is formed. the category is Clothing. besides Amazon seller support not knowing how to operate Am I missing something?

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My listings are being hijacked by random brands and they are selling fake products off my brand name. I make my own products and made my own listings. now I can not edit my listings, I have been rejected by the brand registry for unknown reasons. Amazon is not helpful at all. There is no resolution. Why do you allow this amazon?

case id ID 16664233901

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Section 3 review
by Seller_vB30cIuwLy2Ev

Hello,

I am a new seller and my account has been under section 3 review (for 1 ASIN) for 3 months now. During this time, I am unable to withdraw my funds and it has greatly affected my ability to continue selling. Amazon keeps sending me emails to ask for various documents (such as invoice, shipment tracking, company ID, bank statement...) and I have responded to every single email and provided the requested documents. However, there has been no decision and all I received has been emails asking for the same info over and over. It is incredibly frustrating and I am hoping that someone on here could share their insights and experience regarding this. Thank you in advance

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Section 3 review has been PENDING for 3 MONTHS now
by Seller_vB30cIuwLy2Ev

Hello,

I am a new seller and my account has been under section 3 review (for 1 ASIN) for 3 months now. During this time, I am unable to withdraw my funds and it has greatly affected my ability to continue selling. Amazon keeps sending me emails to ask for various documents (such as invoice, shipment tracking, company ID, bank statement...) and I have responded to every single email and provided the requested documents. However, there has been no decision and all I received has been emails asking for the same info over and over. It is incredibly frustrating and I am hoping that someone on here could share their insights and experience regarding this. Thank you in advance

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My account is abnormal
by Seller_6QxtNSZ4Z1M94

My account is abnormal, but there are still many goods that are reserved for storage and cannot be disposed of. I need to close the store. How can I handle this? Please reply as soon as possible. Thank you!

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My account was suspended for possible counterfeiting.

When I received the letter, it indicated an ASIN that they had discovered through an audit of my account and I had to prove that the product was authentic. When I investigated, I found that it was a NIKE sock left over from a 2021 purchase at Shoes Canival registered by FBM.

I identify the invoice, the stocking, the statement of the card that I used to pay the purchase, I identify the purchase, I highlight all the important data that proves that the purchase was indeed made in this store; everything matches, but the person who receives the information does not accept what I sent, they ask me to send an invoice that does not exceed 365 days and it is rude what they ask because if I bought it in 2021 and there is proof that I bought it in 2021 because the account is still suspended because they want an updated invoice.

The abuses committed by the platform with us sellers are unacceptable. We are a company of seniors who decided to develop this business to not be a burden of the state and they have destroyed our source of income with their lack of empathy and common sense. We have been selling on the platform since 2019 with a clean track record, complying with all policies, everything is in order, but when they make a decision with our business they do not evaluate any of this.

I feel very helpless in this situation, I have been sending information for more than two months and I always get the same answer. It is an absolute abuse and I feel that my hands are tied, the people in charge of this type of situation cannot be human, because if they were, what is happening is alarming. The ease with which they destroy a business and people's lives, no matter what happens on the other side.

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Reinstate Cancelled Shipments
by Seller_hootrruY31BFq

Hi,

I need help with reinstating cancelled shipments please. These are the shipment IDs: FBA18KFL734B FBA18KFG0M1X FBA18KFF02CJ FBA18KFFLDXP FBA18KF9Z7DG

The items are already on the way and we cannot afford to reroute them in case the FCs do not receive it. Kindly help.

Thank you

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