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Tips from Amazon Ads on optimizing Sponsored Products campaigns
Hello sellers!
Hopefully our Prime Day Preparation Checklist proved to be a useful resource as we approach this year’s event. To help with the Advertising and Marketing elements, our Amazon Ads team has put together a few key recommendations and resources so you can learn how to help grow your business not only during Prime Day, but for the long term too!
Check out these 4 recommendations on how to elevate your product strategies:
- Optimize product detail pages: Write a strong product title at approximately 60 characters and at least three bullet points in the description. Check out this guide on ‘How to improve your products for advertising. It’s also important to include four or more high-quality product images. Get help from Amazon Ads partners in the directory here.
- Plan your campaign based on inventory level and retail demand: Consider the seasonality and customer demand of the products you plan to advertise. For example, make sure your products are relevant to the given season, such as rain jackets for the spring and sunglasses for the summer. It’s also important make sure these products are in-stock.
- Keep your products reasonably priced: Shoppers may be more motivated to click on your ad, and potentially make a purchase, if you offer reasonable prices for your products.
- Select the right products to advertise: Advertise new products to help drive awareness of a product early on in its lifetime on the Amazon store. Engagement at the beginning of a product’s launch can help drive traffic, sales, and reviews. Additionally, add products with a ‘Forecasted demand’ label to your campaigns that are based on historical category trends, these products are more likely to see an increase in engagement in the next 4 weeks. Read more here.
As you finetune which products you advertise, it’s also important to budget efficiently for your campaigns. We have 3 budget recommendations to manage your budget:
- $10 minimum daily budget: Sponsored Products campaigns allow you to have full control over your budget, with daily or lifetime budget options. Our recommended minimum daily budget is $10, or your equivalent currency. Check out this guide for more budget tips.
- Leverage budget rules: Budget rules can help automatically adjust your spend, during a specific timeframe or when your campaign reaches a specific performance target. Learn more about the different budget rules in this guide.
- Monitor and track your campaigns: Set goals for your campaigns and monitor your ads to measure success. As an example, you may monitor your Return on ad spend, or ROAS to track how much you get out of the cost of your ads.
To get more advertising tips for Prime Day, please check out our guide for additional information.
1 reply
Seller_CW0P5hgbsiqWX
"We often see sellers pause or turn off their Sponsored Products ad campaigns when they don’t see immediate results in conversion/sales and traffic. It’s important to test and iterate on your advertising strategies,..."
One of the best statements @Danny_Amazon has ever provided. It is sound advice.
In addition, sellers, especially new sellers, must remember that advertising is paid for up-front, from one's unearned profit. It is imperative that sellers keep their mind on their desired profit to be made. Taking your mind off of your desired profit and focusing of advertising plans, can ofter lead to no profit realized at all.
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