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Prime Day Prep: Your Prime Day Preparation Checklist

by Danny_Amazon

Hello Forums Community!

As you may be aware, Amazon’s Prime Day event is back this July!

As we gear up for the exciting Prime Day event, it's essential your business is fully prepared to make the most of this high-traffic sales period. To help you out, we've put together a comprehensive checklist to guide you through the key steps to get your operations ready:

Inventory Management

Pricing and Promotions

  • Review your pricing strategy and consider implementing dynamic pricing or strategic discounts.
  • Leverage Amazon's promotional features, such as Lightning Deals and Coupons, to increase visibility and drive sales.
  • Ensure your pricing and promotions align with Amazon's policies to provide a seamless customer experience.

Advertising and Marketing

  • Enhance your product listings with compelling content and eye-catching visuals to stand out.
  • Utilize Amazon's advertising solutions, like Sponsored Products and Sponsored Brands, to boost product discoverability.
  • Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.

Customer Service Readiness

  • Assess your customer service processes and ensure you have the resources to handle increased order volumes.
  • Familiarize yourself with Amazon's customer service policies and guidelines to provide the best possible support.
  • Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.

By following this checklist, you'll be well on your way to a successful Prime Day. We're here to support you every step of the way, so please don't hesitate to reach out if you have any questions or need further assistance.

Keep an eye on our News and Announcements for updates on the event as they become available, and let us know what else is on the preparation checklist for your business!

Tags: Prime Day
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In reply to: Danny_Amazon's post

Please let us know what feedback with the checklist you have, or what else you'd like to see content on around Prime Day here in the comments!

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In reply to: Danny_Amazon's post

Should we be worried about all of our listings being marked as seeds?

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In reply to: Danny_Amazon's post

Regarding the requirements for the deal, it states that it needs to be the lowest price in the last 30 days including all deals and promotions, does that include coupons as well, do I have to see what my lowest price in the previous 30 days was after the coupon discount?


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