As the holiday season approaches, your customers will be frantically searching for gifts on Amazon (especially during Black Friday and Cyber Monday). If you have a Professional selling plan, you have the golden opportunity to provide customers with gift-wrapping and messaging options, so their presents can be delivered with extra holiday cheer!

If your customers are like me, they are going to lose the scissors under the wrapping paper, spend time finding where the last piece of tape was cut off the roll, or cut an extra piece of wrapping paper because they measured too short. 🙋‍♀️ (Guilty!)

By offering services such as gift wrapping and messaging, customers can have an enhanced buying experience and sellers can see a potential increase in sales conversion rates.

To offer customers gift-wrap and gift messaging options, you'll need to activate Gift Options in your seller account (steps shared below) and add fields to your inventory file to indicate whether gift-wrap, gift messaging, or both are available for each product in your inventory.

1. Go to Settings, then click Gift Options.
2. Click Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
3. Click Continue to save the setting.

Things to keep in mind when enabling gift options:

• Gift Options are not available for Books, Music, Video, and DVD products.
• Fulfillment by Amazon (FBA) offers gift-wrap services for eligible items, at no extra cost to sellers.
• We charge on a per-item basis for gift-wrapping. You cannot charge a flat fee for gift-wrapping a buyer's entire order.
• When customers indicate that an order is a gift, the product prices will not appear on the packing slip. However, customers can elect to include prices.

Gift Messaging: Gift messaging is free for both you and the buyer. Amazon customers appreciate the flexibility in creating personalized messages as they have the ability to craft one gift message for each item in the order.

Gift Wrapping: There are 4 different gift-wrap options that are available for every product you specify as eligible for gift wrapping. You can charge only a single price per gift-wrap option. You cannot charge different prices for different size or type of packages. If you want to offer free gift wrapping, set the price to 0.

Ready to become a gift-giving guru? Unwrap all the integration requirements, Gift Options reporting, and top-notch buyer communication by heading over to the Manage Gift Options help page.

🎁 Have you enabled Gift Options for the holiday season?

🎁 How has it impacted your business during this crucial shopping period?

Feel free to share your experience in the replies below. Happy Holidays and may the sales be with you! ~ Cooper_Amazon