Countries
Read only
New Seller Community
What About Pricing?
Lets talk about pricing! Price is often at the top of customers minds when they review offers in the Amazon store. In this post we will cover everything pricing; from featured offer strategies to customized pricing rules and more. Take a look at the content below to learn more!
Intro to Pricing - Find out what a competitive price, lowest price, and Featured Offer are. Get an overview of how sellers set static prices and apply dynamic pricing rules to their products.
Price Products to Please your Customers - Make smart pricing decisions to please customers and earn buyer trust. Also learn about the Amazon Fair Pricing Policy and how sellers are responsible for the prices they set.
Featured Offer Eligibility and Strategies - Learn what the Featured Offer is, and explore requirements, strategies, and tools that can help your offer become the Featured Offer in the Amazon store.
Automate Pricing - An overview of Automate Pricing.
Apply the Pre-defined Pricing Rules - Find out how to use Amazon’s pre-defined pricing rule to match your standard offer price, plus shipping, with the current Featured Offer for each product you select.
Create and Apply a Customized Pricing Rule - Find out how to use a customized pricing rule to set your standard offer price, plus shipping, to match—or be above or below—either the Featured Offer or lowest price in the Amazon store for each product you select.
Apply Pricing Rules in Bulk - Find out how to apply pricing rules in bulk.
Bookmark the above and review at your convenience or dive in now!
What other topics would you like to see posted here?
3 replies
Seller_CW0P5hgbsiqWX
@CR_Amazonpresented a comprehensive look at Pricing your product. The best I've seen on the site. However there some other issues that must be kept in mind., even before you select a product to sell.
First. There is a direct relationship between your listing price and the profit you will make. Never take your mind off of your profit, and that starts when selecting products to sell. Look at similar products on the Amazon site to see what they retail for.
You know the wholesale cost, FBM commissions, FBA associated fees, shipping costs, and your desired profit. They are all fixed before you start (except FBA fees which ach change at any time). If you cannot consistently earn your desired profit per item, you earn profit will diminish. You do not want this to happen. There is nothing wrong with saying, thatproduct is not a good fir for the Amazon site.
Secondly. Amazon knows the secret of selling on the site but does not come right out and say it. Only sell products that buyers want and need and sell then at the lowest price. Amazon's own products, 98% of the time, are the lowest offering price. Amazon does not need to use any of the add-ons such as (advertising campaigns, PPC's, Reprices, etc.) Their product offerings are though out well in advance, and you should do the same.
Seller_WrMwp7lazozxc
One of your "Fair Pricing" rules states, "Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon;"
Amazon is being sued by the FTC for this practice. I'm not clear why it is still touted as a "fair" anything.
Sellers can only offer prices that "please" customers based on their costs. Amazon's platform costs are exponentially higher than other platforms, thus requiring higher prices to the consumer.
I'm curious why this is still being enforced.
Similar Discussions
