With Prime Day 2024 in the books, this is a great time to consider your approach for boosting sales. Refreshing your detail pages, optimizing your search strategy, or experimenting with features like A+ Content will help you hone in on the perfect strategy for your business. Here's a couple resources and thoughts on what you can do now to optimize for back-to-school season, and into the Holiday season!

1. Using the Listing Quality Dashboard, take a good hard look at the detail pages for your products from the perspective of a customer. Is all the information you might need readily available? Is there anything a customer might be able to find in a physical store that you can add? Think sizing, dimensions, materials, etc.! If a customer doesn't fully understand your product, they might not convert!

Use the following resources to help make any needed changes!

• Best practices for product detail pages
• Improve product details
• Tips for bullet points

2. Once the detail pages are updated, it's time to think about other enhancements. As your product is not in a traditional brick and mortar store, you can use features like videos and A+ Content to better educate your customers on the benefits your product offers. A well-built and enhanced detail page can also help set you apart from competitors and create more trust with customers. Here's a couple resources to help get you started!

• Detail Page Videos
• A+ Content

3. Next, take a look at the search terms you are currently optimized for, and ones you want to optimize for, to ensure relevancy in the category you sell in, and the time of the season. Like right now with back to school shoppers preparing to make purchases. Be sure to find terms that make sense for your product and increase the likelihood of surfacing your product in searches. Shopping behavior can change a lot following big events like Prime Day, so it's important to keep a wary eye on keyword trends. Use the following resources to start researching!

• Use Search Terms effectively
• Optimize your product discoverability

4. Last, but not least, consider taking your strategy to the next level with Advertising. Ads help capture new customer bases, increase brand awareness, and influence purchasing decisions, especially during off-times. If unfamiliar, get started with these guides:

• Amazon Ads: Getting started guide
• Amazon Ads ASIN selection and promotion strategies (Ads)

Remember that trends in sales are to be expected, and are often influenced by factors that are not always controllable. Staying on top of your products optimization can help give you more control and prepare for swings. Take a look through the following tips from Amazon teams for even more best practices.

• Top Tips from the Amazon Ads team
• Tips for the Back to School season