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Seller_oufdgbuH7OioU

Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title

I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).

I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.

Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.

Hello from Amazon Brand Registry Support,

I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0

In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.

Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.

Please let us know how we did.

Were you satisfied with the support provided?

P.S. NOT SATISFIED in the slightest.

103 views
12 replies
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Reply
user profile
Seller_oufdgbuH7OioU

Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title

I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).

I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.

Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.

Hello from Amazon Brand Registry Support,

I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0

In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.

Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.

Please let us know how we did.

Were you satisfied with the support provided?

P.S. NOT SATISFIED in the slightest.

103 views
12 replies
10
Reply
12 replies
user profile
Glenn_Amazon

Hi there @Seller_oufdgbuH7OioU,

I'm sorry you have been disappointed the answers from the Brand Support team. While I understand you are frustrated, but in general the team will not be able to change the policies currently being implemented. However I can take your feedback on this current policy to the appropriate internal leadership. Please reply with your most recent Case ID so I can share your experince. I cannot provide updates or guarantee a change to the policy but I can say that it will be reviewed by the appropriate leadership and I will be advocating on your behalf. Thank you for your understanding.

-Glenn

10
user profile
Seller_A46BWWp4ocldR

We are facing the exact same problem and is destroying our business!!

We have received the same message from Amazon. This is just BS. There is no reasoning or any coherent explanation, just plain and flat injustice and unfairness.

We've been around since 2016, and our brand is quite well-known in our field.

Amazon removed our brand name from the title but left all the diapers that are our direct competition (Depends, Tena, and their own Amazon etc), with theirs.

This move from Amazon only favors the recent low quality Chinese copies (something Amazon doesn't seem to care to resolve) and a HUGE advantage for the brands of diapers that they are protecting.

This is forcing us to spend more on advertising with much fewer sales.

We are losing thousands of dollars each month.

This is pure discrimination, unfair competition and total disregard for the sellers.

10
There are no more posts to display
user profile
Seller_oufdgbuH7OioU

Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title

I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).

I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.

Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.

Hello from Amazon Brand Registry Support,

I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0

In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.

Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.

Please let us know how we did.

Were you satisfied with the support provided?

P.S. NOT SATISFIED in the slightest.

103 views
12 replies
10
Reply
user profile
Seller_oufdgbuH7OioU

Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title

I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).

I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.

Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.

Hello from Amazon Brand Registry Support,

I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0

In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.

Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.

Please let us know how we did.

Were you satisfied with the support provided?

P.S. NOT SATISFIED in the slightest.

103 views
12 replies
10
Reply
user profile

Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title

by Seller_oufdgbuH7OioU

I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).

I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.

Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.

Hello from Amazon Brand Registry Support,

I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0

In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.

Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.

Please let us know how we did.

Were you satisfied with the support provided?

P.S. NOT SATISFIED in the slightest.

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Glenn_Amazon

Hi there @Seller_oufdgbuH7OioU,

I'm sorry you have been disappointed the answers from the Brand Support team. While I understand you are frustrated, but in general the team will not be able to change the policies currently being implemented. However I can take your feedback on this current policy to the appropriate internal leadership. Please reply with your most recent Case ID so I can share your experince. I cannot provide updates or guarantee a change to the policy but I can say that it will be reviewed by the appropriate leadership and I will be advocating on your behalf. Thank you for your understanding.

-Glenn

10
user profile
Seller_A46BWWp4ocldR

We are facing the exact same problem and is destroying our business!!

We have received the same message from Amazon. This is just BS. There is no reasoning or any coherent explanation, just plain and flat injustice and unfairness.

We've been around since 2016, and our brand is quite well-known in our field.

Amazon removed our brand name from the title but left all the diapers that are our direct competition (Depends, Tena, and their own Amazon etc), with theirs.

This move from Amazon only favors the recent low quality Chinese copies (something Amazon doesn't seem to care to resolve) and a HUGE advantage for the brands of diapers that they are protecting.

This is forcing us to spend more on advertising with much fewer sales.

We are losing thousands of dollars each month.

This is pure discrimination, unfair competition and total disregard for the sellers.

10
There are no more posts to display
user profile
Glenn_Amazon

Hi there @Seller_oufdgbuH7OioU,

I'm sorry you have been disappointed the answers from the Brand Support team. While I understand you are frustrated, but in general the team will not be able to change the policies currently being implemented. However I can take your feedback on this current policy to the appropriate internal leadership. Please reply with your most recent Case ID so I can share your experince. I cannot provide updates or guarantee a change to the policy but I can say that it will be reviewed by the appropriate leadership and I will be advocating on your behalf. Thank you for your understanding.

-Glenn

10
user profile
Glenn_Amazon

Hi there @Seller_oufdgbuH7OioU,

I'm sorry you have been disappointed the answers from the Brand Support team. While I understand you are frustrated, but in general the team will not be able to change the policies currently being implemented. However I can take your feedback on this current policy to the appropriate internal leadership. Please reply with your most recent Case ID so I can share your experince. I cannot provide updates or guarantee a change to the policy but I can say that it will be reviewed by the appropriate leadership and I will be advocating on your behalf. Thank you for your understanding.

-Glenn

10
Reply
user profile
Seller_A46BWWp4ocldR

We are facing the exact same problem and is destroying our business!!

We have received the same message from Amazon. This is just BS. There is no reasoning or any coherent explanation, just plain and flat injustice and unfairness.

We've been around since 2016, and our brand is quite well-known in our field.

Amazon removed our brand name from the title but left all the diapers that are our direct competition (Depends, Tena, and their own Amazon etc), with theirs.

This move from Amazon only favors the recent low quality Chinese copies (something Amazon doesn't seem to care to resolve) and a HUGE advantage for the brands of diapers that they are protecting.

This is forcing us to spend more on advertising with much fewer sales.

We are losing thousands of dollars each month.

This is pure discrimination, unfair competition and total disregard for the sellers.

10
user profile
Seller_A46BWWp4ocldR

We are facing the exact same problem and is destroying our business!!

We have received the same message from Amazon. This is just BS. There is no reasoning or any coherent explanation, just plain and flat injustice and unfairness.

We've been around since 2016, and our brand is quite well-known in our field.

Amazon removed our brand name from the title but left all the diapers that are our direct competition (Depends, Tena, and their own Amazon etc), with theirs.

This move from Amazon only favors the recent low quality Chinese copies (something Amazon doesn't seem to care to resolve) and a HUGE advantage for the brands of diapers that they are protecting.

This is forcing us to spend more on advertising with much fewer sales.

We are losing thousands of dollars each month.

This is pure discrimination, unfair competition and total disregard for the sellers.

10
Reply
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