In our previous post, we discussed how Audience Insights can help you refine your product listings and reach new customers. Now, let's take a closer look at how to leverage this powerful feature.

First, you'll need to gather some key information:

• If you already have a product listed, collect the ASIN(s) and category.

• If you're researching a new product, search for similar items on Amazon to find the ASIN(s) and category.

Then, head over to Ads Planner and generate Audience Insights based on your ASIN(s) and category. This will provide you with valuable demographic, behavioral, and Prime Video viewership data that you can use to optimize your product detail page. Hint - use your ASIN list as the audience for your Conversion goal, and your Categories for the Consideration goal.

Here's how you can use these insights:

• Tailor your product description and keywords to match the interests and search habits of your target audience.
• Experiment with different product categories to see which ones resonate best with your shoppers.
• Also try the Image generator, it is easy to develop product images that visually appeal to your target demographic and behavioral profiles.

Remember, Amazon adheres strictly to global Digital Marketing Act (DMA) regulations. The Audience Insights tool provides "directional" insights, not individual shopper data. Use these insights to make informed decisions about your product detail page and connect with the right customers, based on gender, household income, education, and residential status directional insights. Similarly, behavioral Insights consisting of top retail categories, interest, in-market, life-events, and lifestyle will give you another input to tailor product details for these shoppers. Also included are Prime Video viewership insights, consisting of top actors, directors, top series, and top genres.

Keep an eye out for our next post in the series, which will focus on using these audience insights, and if you need any help getting started, be sure to join us at the "Ask Amazon" session on 10/23.

We're here to support you every step of the way.

Thank you,

Joey