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[Now Closed] Learn about Shopping Audience Insights at an Ask Amazon live Q&A on October 23rd!
Hi Sellers,
Welcome to our Ask Amazon Q&A event focusing on your questions about Amazon Shopping Audience Insights! This thread will be open today, October 23rd, from 8 am to 5 pm PT!
What is Amazon Shopping Audience Insights?
Using the Audience Insights feature in Ads Planner to improve your product detail pages and explore new shopper demographics and behaviors to grow your business. By leveraging Audience Insights, you can:
- Tailor your product description and keywords to improve search optimization
- Experiment with the most applicable product categories
- Develop product images that will resonate with your target shoppers
For more information on this feature, please check out the following posts:
- Leverage Audience Insights to Refine Your Product Listings and Reach New Customers
- Leveraging Amazon Shopping Audience Insights for Your Business
Please include any questions you have regarding Amazon Shopping Audience Insights in this Ask Amazon event thread. Our partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible.
Thanks for joining!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
7 replies
Seller_NaO6W3uWU6Dqv
hi
Can you all make Amazon Live app available on Android as well?
Not all use iphone. Especially for sellers outside USA.
Jameson_Amazon
Hi everyone!
I wanted to kickstart this event by highlighting a question the partner team frequently hears:
Q: What exactly are the Audience Insights?
A: Audience discovery provides insights into the audience that is shopping in your brand categories. You can see how many shoppers are browsing, along with detailed demographic and behavioral information so that you can learn more about who is shopping in your category!
If you have any questions about this tool, please include them in this event thread by 5pm PT today!
Jameson_Amazon
Another frequently asked question is...
Q: How do we access this feature?
A: Seller with access to Ads Console can access media planning tools. Simply click from let tool bar, select "insights and planning / Ads Planner."
If you do not have an Ads Console account, it is free to sign up. Click here to learn more.
Please check out the below screenshots for reference!
Danny_Amazon
Another key point!
Q: How does it benefit my business?
A: Audience insights are a great way for you to become more familiar with the shoppers who are purchasing your products or browsing in your category. You can learn about their ages, gender, shopping habits, and more! For example, did you know that Audience insights provides an easy, self-service way to estimate the total size of your potential customer opportunity, and then you can strategize how might want to cater to these audiences to grow your business.
Danny_Amazon
Something you may be wondering...
Q: What if I don't have an advertising account?
A: Its easy! Just visit https://advertising.amazon.com/get-started -- There is no commitment necessary and you do not have to be running a campaign to access the Audience Insights.
Jameson_Amazon
Hi Sellers!
This Ask Amazon Q&A with the Shopping Audience Insights team has officially concluded. Although there were not many questions for the team today, you can always reach out in the Grow Your Business category of the Forums with any questions you may have on this tool in the future.
See you on the next Ask Amazon!
Jameson
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