Please consider attending the October 23rd Ask Amazon event. The day before, 10/22, we will post the third detailed installment in our series on using Audience Insights in Ads Planner. If you are interested in this topic, then watch for the final publication and be ready with your questions as our Community Managers and the Shopping Audience Insights partner team will be available to answer questions.

We want to help you build a media plan with ads planner using buyer demographics and behaviors. Media and ads planning acts as a map for how to effectively reach and engage audiences across ad products and formats. It will allow you to build a high quality detail page with the information garnered from the plan. Our goal is to help you optimize product detail pages and increase sales through improved audience targeting in order to convert customers to buyers of your product.

If you missed the first two installments, you can catch up from the links below. I also linked the Ask Amazon event announcement.

• Learn about Shopping Audience Insights at an Ask Amazon live Q&A on October 23rd!
• Leverage Audience Insights to Refine Your Product Listings and Reach New Customers
• How to Use Audience Insights to Improve Your Product Detail Pages

Thanks, Susan