Hey there,

We are new sellers on Amazon, we would like to ask you that we want to list a product, but we don't have a GTIN number, we want to list with GTIN exemption, which condition is required for GTIN exemption

I'm in the brand registry. If I specify the item as generic brand a message is displayed saying GTIN exemption is approved. But if I specify my brand registry name the GTIN exemption is denied.

So is there a way to get GTIN exemption if I'm in the brand registry? Or is my only option to list as generic brand?

CASE ID# 15599552651

We recently had our GTIN exemption removed, our registered brand has always been GTIN exempt. According to Seller support we can not renew, because our brand is enforced by the GTIN authority (Who is the GTIN authority?). Our day to day business does not require UPC's, because we are just a small store front in Downtown Fashion District. Is anyone going through this and why is this happening? Hopefully there is a path for us to not be enforced by the GTIN authority and way to get our exemption back. Please HELP.

@Seller_guPeMXBrBxqyU