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Spring into action: Driving seasonal sales
Hello sellers,
With spring in full swing, now's the perfect time to optimize your Amazon business for the season. I wanted to share some valuable tools and strategies that can help you boost your spring time operations:
Key Amazon Tools to Leverage:
- Inventory Performance Dashboard - Essential for managing stock levels during seasonal transitions and a key tool to help identify opportunities to grow your sales, reduce costs, and track key performance metrics.
- Product Opportunity Explorer - Discover the wonders of nature, or at least the wonders of Amazon customer search and purchasing behavior!
- Amazon Search Terms Report - Are you a brand representative? Use this report to research the most popular search terms in the Amazon store during a given time period, along with each term’s search frequency rank and the top three products that aggregate customers clicked on after searching that term. For each of the top three products, the report also shows each product’s click share and conversion share.
- Amazon Promotions - Create compelling deals around spring time favorites, like gardening tools, graduation supplies, and more!
- Advertising Console - Leverage Amazon Ads to launch a seasonal campaign with seasonal messaging and spring-related search terms! Look to this guide on reaching sustainably minded shoppers with Earth Day advertising, or this look at Easter marketing ideas for some inspiration!
Key 2025 Spring Shopping Events to Prepare For:
- Easter - Sunday, April 20th.
- Mother's Day - Sunday, May 11th.
- Memorial Day - Monday, May 26th.
- Prime Day - Dates are not yet announced, but see this Prime Day Readiness Playbook in the interim!
- Make sure to see the Key Considerations from the full Retail Holiday Calendar for guidance on making the most out of seasonal events.
Optimization Checklist:
- Review last year's spring performance data
- Update seasonal keywords in listings
- Refresh product and ad images, leveraging this guide on campaign success with quality creative.
- Plan promotional calendar around upcoming events!
I hope this helps you with a successful spring season! Feel free to share your own tips or ask questions below.
Happy selling!
-Danny
0 replies
Seller_zSWez2Mzpdboa
There is nothing to Spring into. Amazon keeps on stealing inventory, provides Zero Seller Support, and Short-changes Reimbursements.
Then forces 3PL sellers to provide vendor pricing, in order to get denied, for partial reimbursement, for inventory stolen by FBA.
Seller_aNsixtdBpnLRG
Will amazon allow us to spring ahead on prices that reflect the tariffs we are incurring NOW that our product is about to enter customs at 145% instead of 10 or 30 or 64%??
Seller_nRFmxiQg4EGrw
So what's the plan for the many sellers reporting that they cannot send in enough inventory to FBA for seasonal products, because limits are based on last 90 days, rather than same period last year? Why does Amazon insist that Summertime items won't sell in June because none sold in Jan-Mar?
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