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Merging an ASIN
Hi,
I tried doing some research but I could not get a clear answer.
- What does merging an ASIN do?
- Why would one want to merge an ASIN?
- What happens to the FBA inventory at both skus?
Thanks in advance!
0 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_JqTNGIESKyu85,
When ASINs are merged, they're combined into a single detail page. You can find more about this in the "Potential duplicates and split variations" section at Amazon's help page, which explains that Amazon maintains just one product detail page per unique product to keep things clear for customers.
For your FBA inventory question, what happens depends on which ASIN becomes the "primary" one in the merge:
- If your ASIN is chosen as the primary one, your inventory won't be affected
- If your ASIN needs to match a different primary ASIN, you'll need to reassign your SKU to continue fulfillment
You can verify this in the help article "What happens when I merge my FBA inventory?" at this link.
A couple of other things worth knowing:
- Your pending orders will stay safe during the merge (per this help page)
- If your ASIN becomes secondary in the merge, you might see changes in your listing's sales rank history, as mentioned here
Hope this helps explain what happens during an ASIN merge!
Seller_JqTNGIESKyu85
Thank you for the quick response. What does that mean "reassign"? the link provided doesnt explain that. thanks!
Also, what happens to reviews?
Can a merge happen if one page is "generic" brand and the other is for example "kitchenaid"?
Cooper_Amazon
Good Evening @Seller_JqTNGIESKyu85,
Apologies for the delayed response. It looks like you were able to get some support from other folks here on the forums about Merging an ASIN.
If any of their replies helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. This helps other sellers find the answer to your question at the top of the post just in case they find themselves in a similar situation.
Please let us know if we can further assist you or you may always contact Selling Partner Support with inquiries at anytime. Have a wonderful weekend.
Sincerely, Cooper_Amazon
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