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Brand Approval Application Auto-Reject
Case ID: 17485237301 - Brand Approval
Case ID: 17465368671 - Seller Support
Hello,
We've been going through the brand approval process for roughly 1.5 weeks but we are running into issues with inconsistent guidance. Our original application was denied so we reached out to Seller Support. They walked us through everything while 'escalating' the case and 'coordinating' with an internal team (allegedly). We were still rejected despite meeting all the invoice requirements and partnering with one of the largest authorized distributors of the brand.
We reached out to Seller Support again after obtaining a more detailed invoice copy from the distributor. Seller Support assured us that we would not be auto-rejected for not submitting new information and that they were coordinating this with an internal team. We submitted the document and ended the call. We got auto-rejected for not submitting new information within 10 minutes of the reapplication.
Can we get some escalation or guidance on what actions we need to take to gain approval @Michelle_Amazon? The ASIN and UPC match. We've ordered above the minimum quantity (350 vs 300). The information matches. I'm at a loss for what else needs to be done. The distributor claims they haven't received a phone call to verify our invoice either.
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Seller_kIukTwdhvntAp
"We were still rejected despite meeting all the invoice requirements and partnering with one of the largest authorized distributors of the brand. "
Sourcing is only ONE part of the equation.
Do you have an LOA from the BRAND that specifically says that you are allowed to sell their items on Amazon?
Seller_B9umWv0jMUAxK
EDIT: Including Case ID 17515417111. We added a one-pager to our documentation which breaks down the exact requirements displayed in the Seller Central portal and how we meet each individual requirement.
Requesting moderation support: @KJ_Amazon
Michelle_Amazon
Hi @Seller_B9umWv0jMUAxK,
I hope you are doing well! I am sorry to hear that you are having difficulties getting approved to sell your products, however, I see that they are denying based on you have provided the same information. You may want to review this post regarding Approval Excellence, which describes best practices when trying to get approved to sell a brand. If your invoice does not exactly match due to your sell under a different name I would recommend that you get a DBA to show your relationship to the name listed on your invoices. If you can, supply emails with your vendors to show your relationship with them if they are authorized distributors. Unfortunately, you will need to supply more information when you appeal or they will not consider approval. If you create a new appeal and provided new information, please provide me with your new appeal case so I can take a look.
Regards,
Michelle
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