Our Brand Name is missing from all product titles (we have over 100 ASINS), whereas some other sellers in our categories have brand names displayed in the title. Seller Support says this is a new policy for listing titles to improve the customer experience. But interestingly, many other brands (especially Chinese brands) seem to have their brand names show up. This is not a fair/consistent policy. We are brand registered and customers actually search for our brand name when they buy our products, so it's only hurting the customer. I would like to have our brand name displayed in the title, too.

Looking through other forums, it seems like some sellers can request an exemption from this policy, but seller support is not being helpful. Can a mod please assist in requesting this exemption?

Case ID 16954948521

I don't understand why my brand name is missing from product titles. This is happening across all my ASIN's. The aggravating part is that my competitors product titles all have their brand names. A quick search across Amazon's listings will show millions of ASIN's with brand names in titles. Why are mine being excluded?

It's important to have my brand name as part of the title because I don't sell a generic product, it's customized. I've established brand equity in my niche. My trademarked brand name is meaningful. To leave it out suggests that I'm selling a generic product, which isn't true. I'm brand registered. See Case ID 17244419321. Please help.

I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).

I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.

Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.

Hello from Amazon Brand Registry Support,

I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0

In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.

In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.

Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.

Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.

Please let us know how we did.

Were you satisfied with the support provided?

P.S. NOT SATISFIED in the slightest.