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Drive sales with Prime Exclusive Discounts for Black Friday and Cyber Monday
The 2024 Black Friday and Cyber Monday events are valuable opportunities to build awareness with Prime members, promote your top products, and help boost sales.
To get started, go to Prime Exclusive Discounts in the Advertising section of Seller Central.
Be sure to check one of the boxes to choose whether your offer is a Black Friday discount, a Cyber Monday discount, or a Black Friday and Cyber Monday discount.
Prime Exclusive Discounts can be offered on both Prime, (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers.
To learn more about Black Friday and Cyber Monday guidelines, click Create discount on the Prime Exclusive Discounts page. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.
We're excited to partner with you again this year and build on the success of Black Friday and Cyber Monday 2023.
Important information about submissions for Prime Exclusive Discounts:
- Amazon retains the right to reschedule or cancel the promotion at any time.
- If your promotion is not approved within seven days, it will be canceled by Amazon.
- Amazon doesn't guarantee that orders will be placed for the promotion.
- Amazon doesn't guarantee the deal will be published on the chosen day or time.
11 replies
Seller_Qp3pFY9iEakCm
I would like to know the specific start and end times of Black Friday and Cyber Monday
Seller_rpEuk41688ARX
Can we run both the Prime Exclusive discount and the Prime Black Friday discount on the same sku during this period of time? Also, if yes, which one would be visible?
Seller_rpEuk41688ARX
Can we run both the Prime Exclusive discount and the Prime Black Friday discount on the same sku during this period of time? Also, if yes, which one would be visible?
Seller_VDIhhxSad9yi1
This is a great feature and I hope you do not discontinue it (as the page currently states it will be discontinued in d6ecember). I have tried creating discounts on the other page it refers to making the change to and I do not find it offers the same kind of discounts as I can create here.
Seller_gETCK5AeVKGVo
sadly we signed up and paid for the fee then 4 days in our reference price disappeared and now we no longer have the Black friday sale banner on our product, so we are confused.
ASIN is B0CV5PWT6C
AND CASE ID 16750733981
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