Manage Your Experiments now allows registered brands to run separate A/B tests on eligible single ASINs across multiple stores. This helps to tailor content to regional preferences and reach a broader audience.

Use this updated feature to run general market research to learn how each region’s customer responds to the same content. You can also gain location-specific insights by using content tailored to a region or topical event. For example, you could add a brand logo to your A+ Content to see if it performs differently in countries depending on how well established your brand is.

To run an experiment, go to Manage Your Experiments