Happy New Year Sellers! 🎉

We wrapped up another busiest month of the year. Here is a recap of all of the helpful brand content we posted last month.

Ask Amazon Event: Get answers about Brand Registry at an Ask Amazon event on December 5th

Optimize your marketing promotions after the holiday sales and traffic with these tips!

YES Bar and Pretty Thai share the ups, downs, and learnings of their brand building journeys.

Brand Registry Year in Review 🎉

We hope this was helpful and let us know in the comments what type of content you would like to see this year!

New programs, features, and strategies!

Just getting started on your brand-building journey or want to make tweaks to your current playbook? Browse the 2024 Ultimate Brand Guide for resources on brand programs that fit your business needs or try new strategies to get more out of the ones you’ve already adopted.

The updated guide includes:

1. A content table that matches specific program features to a brand-building pillar.
2. A comprehensive list of brand-building programs, how they work, basic eligibility criteria, direct links to the program, and educational resources.
3. Case studies featuring brands selling successfully in the Amazon store.
4. Resource page links, guides, videos, and more!

Download the guide here: 2024 Ultimate Brand Guide

What brand-building objective are you looking to achieve and plan for? Are there specific brand programs you’re looking to incorporate? Let us know in the comments!