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[Now Closed] Get answers about Brand Registry at an Ask Amazon event on December 5th
Hi Sellers,
Welcome to our Ask Amazon Q&A focusing on your questions about Brand Registry! This thread will be open today, December 5th, from 8 am to 5 pm PST. For today's Ask Amazon event, the Brand Registry partner team is available to answer your questions on the following topics:
- Errors sellers have encountered during the Brand Registry enrollment process
- Trademark-related concerns, including: Cases where a trademark is already enrolled, or rejections received after a trademark status update requests.
- Errors or problems you encountered assigning or managing roles within Brand Registry
- Unable to edit product listings
- Issues encountered with the Report a Violation tool
The partner team will be reviewing the questions that come in throughout the day and we’ll do our best to respond as soon as possible. In order for the team to investigate, please provide relevant case IDs and screenshots of the error(s) if applicable with your questions. Please make sure to not include private information in the screenshots. We may also ask for additional information while investigating.
Looking forward to seeing your questions!
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
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Seller Solstice Celebration: If you're looking to participate in today's Seller Solstice Celebration event, you can do so right here.
0 replies
Seller_BJzV5kZeChiua
Dear Brand Registry Partner Team,
I registered my brand with a pending trademark application, recently I was told by the USPTO that my application may be rejected but I can submit evidences to appeal for my case.
However, in worse case scenario, my application gets rejected. So my questions are as follow:
- When Amazon Brand Registry receives update from USPTO that my trademark application is unsuccessful, what changes are made to my account, more importantly, my listings under the brand?
- If I choose to submit a new trademark application with USPTO and register a new brand with Amazon, can I transfer my old listings (ASINs) to this new brand? (Say if the new brand is 90% alike with the old brand, something like from "BrandNameA" to "BrandNameA2")
- I also submitted trademark application with CIPO (Canada IP Office), if my trademark gets registered there, but denied by USPTO, can I use registered trademark from CIPO to back up my brand registry, so I can keep using the same brand?
It's hard as a small seller to establish assets (good listings and reviews) on Amazon, I appreciate your time in reviewing my questions.
Seller_dD1iuNgsTtGGL
My brand was previously revoked from Brand Registry, and during that time, some of my listings were hijacked by other sellers who modified the brand name. Now that I have regained Brand Registry, what steps should I take to restore the correct brand name on those hijacked listings?
Seller_QWVi1WCMazLtS
Dear Brand Registry Partner Team,
We are seeking advice on how to prevent unauthorized sellers from listing our products on Amazon. Our primary goal is to ensure that Amazon customers receive genuine, unused products with a long shelf life, supported by great customer service. We are concerned that unauthorized sellers may compromise this experience by listing products without adhering to these standards.
Could Brand Gating be a potential solution to address this issue?
If so, could you provide details about how Brand Gating works?
What are the requirements or eligibility criteria to implement this for a brand?
We would greatly appreciate any guidance you can offer to help us maintain a consistent and reliable customer experience.
Seller_YwSAo0LYeauWe
Dear Amazon Brand Registry Team,
I am reaching out regarding an issue with my account preventing me from registering any brand in Brand Registry. I received a notice indicating that this decision was made due to one or more of the following reasons:
Engaging in conduct that violates Brand Registry policies, such as invalid notice submissions or tampering with the catalog.
Association with other accounts or brands that have violated Amazon or Brand Registry policies.
Ownership of one or more selling accounts that have failed seller verification.
Inability to provide sufficient evidence of branding on products or packaging.
A deactivated selling account.
Trademark application concerns, such as being filed by a firm potentially violating U.S. federal regulations and USPTO rules.
I would like to better understand the specific reason(s) that apply to my case so I can take the necessary steps to address the issue. Please let me know if you require additional information or documents to assist with this review.
I greatly appreciate your time and assistance and look forward to your guidance on how to resolve this matter.
Seller_UEmRm61r9pYkb
Dear Brand Registry Partner Team,
We have two Brand Registry-approved trademarks, Brand A and Brand B. We want to rebrand some established products currently listed under Brand A to Brand B for branding purposes. Is this rebranding possible, and if so, what is the procedure to transition these products from one brand name to the other?
Thanks in advance!
Seller_jraIstMXUp3eM
Dear Brand Registry Partner Team,
I am unclear about the rules for correcting the brand name on listings. While every seller has the ability to create a listing, there seems to be an issue when incorrect brand names are applied to products. Despite the fact that the correct brand name is clearly displayed on the product, packaging (color box), and the official GS1 EAN code (which belongs to the brand owner), the brand owner is still unable to request a correction of the brand name on the listing.
The issues we are facing are as follows:
1. The brand owner is forced to create a new listing for the same product, as the incorrect brand name is associated with the current ASIN. We are unable to make edits to the existing listing or create A+.
2. We cannot delete any ASIN completely (only from our listings), meaning the old ASIN and the new ASIN (representing the same product) become competitors.
3. The brand owner may lose valuable feedback and reviews associated with the original listing.
4. The incorrect ASIN is using the original manufacturer's EAN code to create the listing. If the brand owner is forced to create a new listing, they are required to use a new EAN code, which does not match the original EAN code printed on the packaging. This would require the brand owner to rework the packaging and apply a new EAN code sticker over the old one, which is inefficient, confusing, and causes trouble in internal product management.
It would be very helpful to resolve this issue.
Thank you for your time and support.
Seller_jraIstMXUp3eM
Thanks to @Vimerson_Health_569 for bringing up the brand gating issue.
Besides, we also have third-party sellers who often undercut prices to gain the Buy Box. Even though they are "new sellers" with zero feedback, they can still win the Buy Box by offering a lower price.
The brand owners and distributors have much higher costs (e.g., creating A+ content, advertising, technical support, etc) compared to third-party sellers.
We don't want to keep lowering the price and end up in a "price war." This doesn't hurt the third-party sellers, but it does harm the brand owners.
With a lower price, third-party sellers win the Buy Box but they don’t offer customer support. The buyer doesn’t receive proper service, and the brand owner loses our brand reputation.
We would greatly appreciate having the brand gating to protect the brand owners.
Seller_CR5ecDAAPMxqs
Hello
I'm having issues with trying to change the Capitalization of my Brand in Amazon so that all of my Existing and future products show the new capitalization we're using as well as the Store and links related to our brand.
Example changing brand appearance from to amazon > AMAZON.
ID 16703404091
ID 16703418901
ID 16649178931
ID 14824380191
Thank you for your support.
Seller_ADFTt33ySd92g
Dear Brand Registry Partner Team,
I am a retailer for a wholesaler that does have there own brand, but not registered on Amazon. I do sell there brands on Amazon but when I add product tI have to put the brand in as Generic.
What steps does the wholesaler has to do to get there brand registered so I can sell there products as a retailer on Amazon.
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