how to reduce order defect rate

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Seller_xCbmn4tPkYMRH

how to reduce order defect rate

hello i m new seller and my defect rate is 18 percent. yesterday it was on 11 percent today its on 18 percent i didnt shipped any order from last 4 months but i canceled few orders week ago. kindly help me thanks

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Tags:Account Health, Account users, Deactivated, Seller Support, Suspended
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Seller_OvL8C4BJWiuS9

What is the ODR cause? Negative feedback, A-Z Claims, Chargebacks or all three?

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Nikki_Amazon

Greetings @Seller_xCbmn4tPkYMRH,

I apologize for the delay in responding to you here at the Seller Forums. Our team of moderators are constantly working to address all inquiries as soon as we can.

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Seller_xCbmn4tPkYMRH
hello i m new seller and my defect rate is 18 percent. yesterday it was on 11 percent today its on 18 percent i didnt shipped any order from last 4 months but i canceled few orders week ago.
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Let's break down how the Order Defect Rate (ODR) metric works to provide clarity on its effects. The ODR metric operates within 60-day time frames. During this period, any orders resulting in defects will contribute to your ODR score. However, once this 60-day window passes, these affected orders no longer count towards your ODR. As a result, you'll see your ODR gradually improve over time as older violations drop off. Fulfilling orders without any violations also helps improve your ODR, bringing it closer to the target threshold of 1%.

For your drop-shipping situation, the order cancellations due to out of stock issues are greatly contributing to your higher ODR. To address this:

  1. Only list what you have physically in stock, as the selling practice mentioned by you is not accepted on Amazon.
  2. Improve your inventory management and supplier relationships to minimize out of stock situations.
  3. Be transparent with customers about item availability and delivery timelines upfront.
  4. Avoid cancelling orders whenever possible, as this negatively impacts your ODR.
  5. If you must cancel an order, provide an excellent customer experience by communicating proactively and offering alternatives or refunds.
  6. Improve product quality and packaging to prevent damage.
  7. Optimize your shipping and fulfillment processes to minimize errors.
  8. Enhance customer communication about order status and issues.
  9. Provide excellent, responsive customer service.
  10. Monitor your data to identify patterns and areas for improvement.
  11. Implement quality control measures throughout your process.

Focus on continuous improvement, and your defect rate should decrease over time as you optimize your operations and customer experience.

Please visit the page Order Defect Rate for more information.

Thank you for contacting us! The forums community and I are committed to assisting you. Feel free to share how we can support you moving forward.

I wish you all the best,

-Nikki

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