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Available October 21, 2021: New Returns Performance dashboard

by News_Amazon

In our continued efforts to improve your seller-fulfilled returns experience, we’re excited to announce the launch of the Returns Performance dashboard on October 21, 2021. The Returns Performance dashboard will help you monitor your returns performance and proactively address return-related issues.

The Returns Performance dashboard will focus on three key returns performance metrics:

  • Return requests approved in less than 24 hours
  • Total declined return requests
  • Return-related buyer contact rate

Each performance metric will contain details for the following areas:

  • Current metric performance
  • Target metric threshold
  • Definition of the metric
  • Explanation of metric calculation
  • Explanation of importance of metric
  • Policy information

Additionally, the Returns performance dashboard is launching with the Returns Analysis page, a tool to help you identify and take action on any product listings that experience return issues. This page will help you identify the top return issue for each of your product listings so you can take action to improve the return experience.

Lastly, you can access a pop-up window within the Manage Returns page to view a summary of your returns performance metrics.

To learn more, go to Return Performace dashboard page.

Tags: News and Announcements
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Seller_XGnV7qDIbdGkg
In reply to: News_Amazon's post

Why add yet another metric?!!! Next there will be one on how many water breaks I took. I think it is an over regulation of sellers

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Seller_G53rrrmDqxLLo
In reply to: News_Amazon's post

Customers who shop on Amazon Lie more about the returns than on other sites. And now that Amazon Automatically Approves All Return Request that are within the Amazon Guidelines , some of the Performance metrics are out of Sellers control. Amazon Buyers almost never choose the correct reason for a return. They state the item was not as described, even though most items are clearly described.
Maybe there should be a dashboard to rate Specific Buyers, who continue to take advantage of the system.

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Seller_WF6E32Na1Wq8u
In reply to: News_Amazon's post

How will this new metric effect our account health? Most of those metrics are out of our control and Amazon has purposefully made it so easy to return without any attempt at retention or resolution that the return rate on this platform is 4-10x higher than we see anywhere else. You can provide a detailed, accurate listing and people will still order the wrong items, don’t understand how it works, or change their minds and select an inaccurate return reason to send back an item at no cost to them. Sellers have no control over this and Amazon keeps making it more and more difficult to deal with.

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Seller_4RRTjOpWG0qkj
In reply to: News_Amazon's post

Starting with a joke, clever!

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Seller_jAObA0Lu3XX7D
In reply to: News_Amazon's post

So now our metrics take a hit for customer abuse of the return policies…genius.

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Seller_NRHYhtp2jy6EV
In reply to: News_Amazon's post

This is inane. It is Amazon-benefiting nonsense. Another series of “just for your information” irrelevant metrics planned to be weaponized against sellers in 1-2 years.

It could be a true returns dashboard, where completed returns are summarized & sortable. If a seller wants to analyze a month of returns, they either open every Completed return one-by-one or export into a TSV file that contains internal Amazon coding.

Granted, Amazon has never wanted to quantify the amount of wool they pull over the eyes of others.

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Seller_sJZcObxjaet70
In reply to: News_Amazon's post
This post has been deleted
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Seller_JSkKTxOgzk1ON
In reply to: News_Amazon's post

Ooooh what a lovely cryptic metric you have created here.

Stay tuned for next week’s episode “Unintended Consequences”.

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Seller_2sSWhvyZsq56v
In reply to: News_Amazon's post

What’s the point of these if Amazon auto-authorizes everything anyway?

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Seller_nstkdGWZl0SW0
In reply to: News_Amazon's post

This sounds like there will be suspensions for not accepting abusive returns or not giving full refunds when customers open items.

I have no faith this will turn out well for sellers.

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