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Advice Needed: No Response After Submitting Updated Ungating Appeal (Order Quantity Corrected)
Hi everyone,
I’m a new seller and could use some guidance from those with more experience dealing with brand ungating appeals.
I initially submitted an ungating request for a product category on Amazon, but it was denied due to an insufficient order quantity — I had submitted documentation showing a purchase of 96 units, which I later learned fell short of Amazon’s minimum threshold.
To address this, I updated the order increasing the quantity to 104 units, ensuring it clearly met the requirement. I then submitted an updated invoice reflecting the corrected quantity along with other supporting documentation (invoice and authorization letter from supplier) as part of my appeal submitted on March 28, 2025.
After not hearing anything back for several days, I contacted Amazon Seller Support to inquire about the status. They advised me to reply directly to the appeal with a follow-up message requesting an update, which I did yesterday (04/01).
So far, there’s still been no response, and I’m unsure if this delay is typical or if there’s anything else I should be doing to move things forward. I’d really appreciate hearing from anyone who’s been through a similar process:
- How long did your appeal review take after submitting corrected documents?
- Is there an additional way to escalate or check the status beyond replying to the appeal?
- Any tips on how to avoid further delays?
Thanks in advance for any insight or advice you’re willing to share—I really appreciate it!
7 replies
Seller_4zBzdtgCyS9EI
Sit back and wait. Everything at Amazon takes weeks, if not months. Most things require 10+ interactions with support and odds are there is still no answer/solution.
You can also read THIS post and the replies for ALL the basic "need to know"
Seller_kIukTwdhvntAp
"To address this, I updated the order increasing the quantity to 104 units, ensuring it clearly met the requirement. I then submitted an updated invoice reflecting the corrected quantity along with other supporting documentation"
If you 'updated' the actual invoice it sounds like you are dealing with a PRO FORMA INVOICE and not an actual real invoice for a competed order. Playing number games on an actual final invoice for really ordered items would be manipulation and will get you suspended.
Amazon does not accept Pro Forma invoices.
In addition, saying you submitted the "invoice and authorization letter from supplier" is meaningless.
Only the BRAND can give you an LOA and the LOA must specifically say that you are allowed to sell their items on Amazon.
Anything giving you permission from the supplier is useless.
DID YOU source from AUTHORIZED wholesale sources that your rep at the brand says are OK? You DO have a sales rep at the brand, don't you?
Danny_Amazon
Hi there @Seller_jLIUmvNJp2R9O- thanks for looking to the New Seller Community for some guidance on Approvals, and I am glad to see you are in good hands with @Seller_4zBzdtgCyS9EI!
It is true that appeal reviews can take some time to be completed, and that working through the appeal is your best path forward, but know you can also create a case directly with seller support for one-off questions at anytime.
I can help share some helpful resources in case you haven't reviewed them yet! This Seller University video dives in to invoice requirements when you apply to sell, this page details the entire approvals process, and this Seller University course discusses the potential errors and steps to resolve Brand Approval situations.
I hope this review processes smoothly from here, and thanks again for posting to the forums!
-Danny
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