With over 20 years of experience in retail, specializing in officially licensed merchandise, we were disheartened to receive a defamatory feedback from a customer falsely claiming the item we sold was counterfeit.
The authenticity complaint was removed from our account after we provided invoices and supporting evidence. However, the defamatory feedback remained and has negatively impacted sales.
I have contacted Amazon regarding feedback removal, but was told it does not meet removal guidelines. (Case ID 16479199241)
I believe Amazon's feedback removal guidelines should include provisions for defamatory feedback, especially when proven to be a false claim. Even Seller Performance apologized for the inconvenience after clearing us, yet the defamatory feedback remains. While it’s against the rules to include personally identifiable information in feedback, defamatory counterfeit claims are apparently allowed by Amazon to remain public. How is this fair to the seller? The customer's false claim constitutes libel per se, falsely accusing my company of the criminal activity of selling counterfeit merchandise.
Additionally, it is suspicious that this customer left the false counterfeit claim not only in seller feedback but also as a product review. The product review has been removed, as Amazon prohibits defamatory content there. Notably, the customer did not return the item.
It's time to add "false counterfeit defamatory feedback, to the list of feedback removal guidelines or a strike through, simply stating "Amazon has reviewed seller account and decided Seller may continue to offer item."