Can someone please help me understand Business Reports more? I could not find the answer in Amazon university, so I'm wondering if any experienced seller can help on this.

The Sessions column - does it show the number of Sessions specifically when my offer was a Featured offer, or does it show the total number of Sessions to the product page, disregarding the seller in the Buybox?

Does anyone know if it is possible to pull a report to see where your sessions rank as a percentage of total Amazon traffic?

I would be curious to know this as I have observed that my store traffic has steadily decreased over the past six months so would like to benchmark my business against Amazon's overall performance.

This would be useful to see if my overall sessions traffic is dropping in line with Amazon's overall sessions volume or if my relative share of traffic is declining.

With this sort of information I would be able to plan where my advertising budget is can be best utilised

We are getting 60% B2B clicks and I need to know,

1. Do B2B hits charge my advertising PPC? If so, it is destroying my Ad campaign.

2. How to block these B2B.

3. How can I get a report showing PPC for actual customers and B2B, separate cost. Differentiate between the two session clicks.

After opening 5 help sessions and getting all my help sessions forwarded to Advertising Dept. Of Amazon. I still have no answers and have been trying since Friday November 22, 2024.

Please assst, we are a new seller and Advertising is on hold until I can fix this, or I am worrying about a non issue.