Business Reports - Sessions column explanation
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Seller_LkWSLRytiuE6v

Business Reports - Sessions column explanation

Can someone please help me understand Business Reports more? I could not find the answer in Amazon university, so I'm wondering if any experienced seller can help on this.

The Sessions column - does it show the number of Sessions specifically when my offer was a Featured offer, or does it show the total number of Sessions to the product page, disregarding the seller in the Buybox?

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SEAmod

Hi @Seller_LkWSLRytiuE6v

Sessions are customer visits to the Amazon product detail page. Sessions represent unique visits within a 24-hour period. Sessions track total visits to a product page, regardless of the seller in the Buy Box. The metric helps gauge product page traffic and customer interest, and sessions are product-specific, not seller-specific.

I hope this helps.

Susan

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