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Lowest Consumer Confidence Reading in 12 years, Today.
This post is in relation to the palpable slowdown in sales across amazon accounts with a historical cadence of orders...IE consistency... The cadence of our sales makes no sense, it is like a random walk, Brownian motion... its RANDOM.. the cadence began to quickly dissolve in Q2 of 2024.....
PER CNBC:
"The Conference Board’s measure for future expectations tumbled 9.6 points to 65.2, the lowest reading in 12 years.
The board’s monthly confidence index of current conditions slipped to 92.9, a 7.2-point decline and the fourth consecutive monthly contraction."
Amazon badgering sellers is only going to make things worse, given the pressure everyone is already under.. FBM or FBA... The train is about to hit the wall with 1,000 cars behind it going 75MPH..... What is keeping the economy going is basic spending, and it appears spending is up, well barely, .09% retail growth in February... Normal people are spending to feed, cloth, and house.. the rest of their cash is going to high interest credit cards...
Seller_KcEtz9Bkb8qhY
Yes, i agree.. we do all of those things.. off site marketing, amazon PPC.. optimization monthly of PPC... and constantly optimization of listings, titles.. images... etc etc.. though the cost of these consultants and other people involved only eats into the miniscule profit we had prior... so maybe sales pick up on day,, or two.. but they fall back to nothing for days on end... which is like walking to steps forward, and one step back... it is not particularly easy for a smaller seller born into the never ending costs of optimization and adaptation... you cannot successfully run a business when you have no consistency, or predictability to project inventory etc etc.
Also does not help interest rates are way too high, people have maxed out credit cards... a 10,000 balance on a CC results in a 370$ +- monthly min payment.. that is INSANE.. and not sustainable...
IMO, the next shoe to drop, if rates do not fall drastically in a short period of time, unsecured high yield credit card debt is going to be wrote down, similar to sub prime mortgage debt in the 2007-2009 crisis... this destabilized many company's balance sheets resulting in drastic drops in share prices.. resulting in lay offs, and the global financial crisis... Credit card debt is approaching 2008 housing debt levels... except you can walk way from CC debt easier vs a Home...
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Seller_g0QTTSgpbtmO1
I completely agree with you on the economic front—there’s clearly a slowdown happening, and retail growth is crawling. But let me offer a different perspective based on what I’m seeing in real time.
Many of the sellers I work with have actually experienced 300–400% growth compared to last year. That might sound surprising given the broader trends, but the key difference lies in how sellers are adapting to the rapidly evolving dynamics of the Amazon ecosystem.
The truth is, Amazon is not what it was in 2018 or 2019. Back then, a basic retail-ready listing and minimal marketing could still get results. That model doesn’t work anymore. Now, sellers need to navigate:
Quarterly algorithm updates
New Amazon policies
Tools like AI-driven listing optimization (e.g., Amazon Rufus)
External traffic strategies
Influencer and social media marketing
Advanced ranking and PPC strategies
Amazon has become far more competitive and complex. The sellers who are growing today are the ones staying ahead of the curve—constantly adapting, testing, and optimizing based on what’s working right now, not what worked two years ago.
That’s been my focus when working with clients, and it's made a significant difference in outcomes. Yes, the environment is tougher—but with the right strategy, there’s still a huge opportunity to thrive on Amazon.
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