Our account was recently deactivated for an item we NEVER SOURCED!

The item was listed by mistake by my VA and NEVER SOURCED or DELIEVERED to AMAZON FBA.

AMAZON is requiring an LOA for the item now.

this is absurd. Someone please get the attention of mods here! How am I suppose to provide LOA of an item i didnt source & mistakenly listed as FBA. It was deleted too!

Please help reinstate the account!

ACCOUNT NAME: SERENA AROMA LLC

@Seller_l3eCP9f1PtJXC@Seller_nS0jcFQNDLG3e

Last night my seller dashboard went to all zeroes. Net proceeds went to $0, beginning balance went to $0, sales went to $0, expenses went to $0 and account level reserve went to $0. I know this is happening to many people as I am seeing this on the forum boards, but so far it does not appear that seller support is addressing the issues or giving anyone an explanation of what is going on or when it will be fixed so posting my own discussion on here to see if any of the moderators can look into the issue for everyone and give us some answers.

Case # 16807012721

Please consider these questions in context of sellers who are doing FBA only.

Dear Amazon Moderators and Sellers,

We have a few questions regarding the Letter of Authorization (LOA) and would appreciate clear answers to help guide our final decision for our business on Amazon.

Question 1:

Does Amazon require an LOA for all brands we intend to sell on the platform? If so, this presents a challenge for us, as many brands provide invoices and other necessary documentation but do not issue LOAs for various reasons. In such cases, what steps should we do? If the answer is no, could you please clarify the circumstances under which invoices and other documentation (excluding the LOA) are considered sufficient (for clearing deactivation under section 03)?

Question 2:

We have come across instances in seller forums where Amazon has requested an LOA from a seller, while the brand states it does not provide LOAs to its sellers on Amazon. The brand claims that none of its sellers on Amazon have received LOAs from them. In this situations, that seller faces deactivation/suspension or permanent deactivation, even though other sellers listing the same brand’s products are not required to submit an LOA. Our specific questions are:

• Why is this particular seller being asked to provide an LOA when no other sellers for the same brand are required to do so?
• Why is this seller facing deactivation or permanent suspension under section 03, while other sellers for the same brand continue to operate on Amazon without an LOA?

Question 3:

Does Amazon accept a backdated LOA? For example, if a seller is deactivated under section 03 on November 10, 2024, and Amazon requests an LOA for a specific ASIN, but the brand refuses to provide a current LOA, yet is willing to issue an LOA with an expiration date of November 9, 2024 (this approach helps both seller and the brand), would this backdated LOA be accepted by Amazon to resolve that deactivation? why and why not ?

We look forward to your responses and appreciate your assistance in clarifying these matters.