We've simplified the creation and management of discounts, by integrating Prime-exclusive discounts into the Price Discounts tool.

As part of this integration, the Prime Exclusive Discounts tool will be removed from Seller Central on January 7, 2025.

The updated Price Discounts tool now supports both Prime-exclusive and all-customer discounts. You can easily search your catalog to add products to your promotion, manage discounts globally, and view performance metrics, all from the Price Discounts tool. There is no change to how Prime-exclusive discounts display to customers.

Any discount that you've already created in the Prime Exclusive Discounts tool will run until its scheduled end time. Newly created discounts made in the Prime Exclusive Discounts tool cannot run beyond December 31, 2024. On January 1, 2025, you'll no longer be able to create new discounts in the Prime Exclusive Discounts tool.

To create a price discount, follow these steps:

1. Go to Advertising, and select Price Discounts.
2. Click Create a Price Discount.
3. Complete the form. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.

Note that primary users of your account have access to Price Discounts by default. To grant access to secondary users, the primary user must go to Global User Permissions, select Manage rights for the secondary user, and enable View only or View & edit permissions.

For more information, go to the Price discounts help page.

Prime Day is a valuable opportunity to build awareness with Prime members and promote your top products in addition to boosting sales. Offering high-quality Prime Exclusive Discounts is one of the best ways to make the most out of this key shopping event.

You can submit Prime Exclusive Discounts on a single product or on a set of products. To get started, go to Prime Exclusive Discounts in the Advertising section of Seller Central. Be sure to check the box for Is this a Prime Day discount?

Prime Exclusive Discounts can be offered on both Prime (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers. For FBA offers, the product must be eligible for Prime shipping in all regions within the country.

To learn more about Prime Day guidelines, go to Prime Exclusive Discounts. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.

We're excited to partner with you again this year and build on the success of Prime Day 2023, which was the largest Prime Day event ever for independent sellers.

Note this important information about submissions for Prime Exclusive Discounts:

• Amazon retains the right to reschedule or cancel the promotion at any time.
• If your promotion is not approved within seven days, it will be canceled by Amazon.
• Amazon doesn't guarantee that orders will be placed for the promotion.
• Amazon doesn't guarantee the deal will be published on the chosen day or time.